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Added 24 mins ago
PD
Product Manager
Pollard Digital Solutions
Winnipeg, MB
- Full-time
We’re looking for Product Manager to join our Digital Solutions team within our Winnipeg Office.
Added 24 mins ago
FW
General Manager
Fitness World Canada
Victoria, BC
- Full-time
…for ambitious individuals. Joining Fitness World as a General Manager provides you an immediate leadership opportunity and a pathway to advance your career, whatever you aspiration,…
Added 24 mins ago
AS
Director of Culinary Services
Amica Senior Lifestyles
Vaughan, ON
- Full-time
You will also be responsible for all aspects of the employee process including employee development, hiring, payroll administration, and scheduling. As a member of the management team, you…
Added 24 mins ago
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Advisor, Internal Communications - Temporary contract
Altasciences
Laval, QC
- Full-time
Assisting the Manager in composing, editing and proofreading communications submitted for review by various departments.
Added 40 mins ago
M
Partenaire d'affaires - RH
Modaxo
Montreal, QC · Canada - Montreal, QC
- Full-time
…culture, and competition. This position reports to the General Manager with a dotted line to the VP…
Added 54 mins ago
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Project Manager
Associated Engineering
Grande Prairie, AB
- Full-time
Associated Engineering, a proudly Canadian, Employee-owned Company is seeking an experienced and dedicated Project Manager to join our team in our Grand Prairie office. In this role you…
Added 54 mins ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
…the Group aims to accelerate its national and international…
Added 54 mins ago
OG
Guest Services Agent - Part Time
Onni Group of Companies
Vancouver, BC
- Part-time
Are you up passionate about supporting clients? Our dynamic portfolio awaits a customer focused team player like you! At the forefront of this role is the chance to build meaningful…
Added 1 hour ago
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Account Manager - Branded Environments
Kubik
Mississauga, ON
- Full-time
As an Account Manager, you’ll be the trusted partner guiding clients through every stage of their project journey. You’ll nurture relationships, anticipate needs, and ensure every…
Added 1 hour ago
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Senior Retail Sales Consultant - Full Time - Bayshore, ON
SWAROVSKI
Ottawa, ON
- Full-time
Many of our Sales Consultants grow into leadership or specialist roles such as Store Manager, Trainer or Visual Merchandiser roles. We support your development so you can build a career…
Added 1 hour ago
Seasonal Associate - Famous Footwear
Caleres
Georgetown, ON
…to your store, our brands, and our company. You are a team player, celebrating individual and team successes. You are committed to staying informed about trends and sharing that knowledge…
Added 1 hour ago
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Accounting Assistant
Litco LSO
Calgary, AB
- Full-time
Reporting to the Accounting Manager, the Accounting Assistant supports our Financial Services team with day-to-day billing and accounts receivable activities, helping ensure client files…
Added 1 hour ago
EA
Senior Manager, Global Travel
Electronic Arts (EA)
Vancouver, BC
- Full-time
Join us at Electronic Arts (EA), where our mission is to inspire the world to play. As Senior Manager, Global Travel, you will guide the strategic direction of our global travel function,…
Added 1 hour ago
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Senior IT Developer
TD
Toronto, ON
- Full-time
…skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety…
Added 1 hour ago
S
Senior Retail Sales Consultant - Full Time - Bayshore, ON
Swarovski
Ottawa, ON
- Full-time
Many of our Sales Consultants grow into leadership or specialist roles such as Store Manager, Trainer or Visual Merchandiser roles. We support your development so you can build a career…
Added 1 hour ago
HI
Water & Wastewater Operator in Training
H2O Innovation
Calgary, AB · AB
- Full-time
Reporting to the Operations Lead and Project Manager, the Water & Wastewater Plant Operator will be responsible for:
Added 1 hour ago
Business Development Manager, Road
DSV
Vancouver, BC
Job Posting Title: Business Development Manager, Road
Added 2 hours ago
Retail Territory Sales Representative - Barrie South
Molson Coors
Barrie, ON
…Commercial team. This position reports to the District Sales Manager, and is responsible for achieving volume and distribution targets for our continued success in the…
Added 2 hours ago
Gestionnaire senior de l'engagement | Sr Engagement Manager, Services professionnels du secteur public | Public Sector Professional Services
Amazon
Montreal, QC
We are hiring a Senior Engagement Manager capable of leading internal AWS, external partners, and customer teams to deliver AWS cloud products and services that enable our customers to…
Added 2 hours ago
S
Seasonal Retail Sales Consultant - Part Time - Scarborough Town Centre, ON
Swarovski
Toronto, ON · Scarborough, CAN
- Part-time
Many of our Sales Consultants grow into leadership or specialist roles such as Store Manager, Trainer or Visual Merchandiser roles. We support your development so you can build a career…
Added 2 hours ago
S
Seasonal Retail Sales Consultant - Part Time - Scarborough Town Centre, ON
Swarovski
Toronto, ON · Scarborough, CAN
- Part-time
Many of our Sales Consultants grow into leadership or specialist roles such as Store Manager, Trainer or Visual Merchandiser roles. We support your development so you can build a career…
Added 2 hours ago
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Part-Time Sales Associate - Famous Footwear CAN
Caleres
Mississauga, ON
- Part-time
…to your store, our brands, and our company. You are a team player, celebrating individual and team successes. You are committed to staying informed about trends and sharing that knowledge…
Added 2 hours ago
GE
Hospitality F&B Assistant Manager
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
Reporting to the Restaurant Manager is responsible to provide leadership with the team and takes ownership of daily operations. The ability to react to situations that need a sense of…
Added 2 hours ago
TH
DIRECTEUR ADJOINT DE MAGASIN
The Home Depot Canada
Brantford, ON
- Full-time
…their project needs quickly and fully. They work with the Store Manager to develop strategies and objectives to drive sales and profitability. They provide leadership to Associates so that…
Added 2 hours ago
TH
Assistant Store Manager
The Home Depot Canada
Brantford, ON
- Full-time
…their project needs quickly and fully. They work with the Store Manager to develop strategies and objectives to drive sales and profitability. They provide leadership to Associates so that…

Legend

Principal Organic Specialist

Toronto, ON, Canada

Salary range: $114,000 CAD - $164,000 CAD · Full-time

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Job details

Pay: Salary range: $114,000 CAD - $164,000 CAD
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Principal Organic Specialist to help shape the future of organic growth across our Sports brands.

We're looking for someone who brings deep SEO expertise, fresh thinking and the drive to challenge existing approaches. You'll identify opportunities others might miss, experiment with new ideas and turn insights into measurable business results.

As AI continues to reshape search, you'll help us explore emerging opportunities and evolve our SEO strategies. You'll join an experienced SEO team, bringing fresh thinking, initiative and a hands-on approach to driving results, while sharing your expertise and helping others grow.

This is a hands-on role for someone who enjoys solving complex problems, testing ideas and making things happen - not just recommending what others should do.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

\nYour Impact

Drive organic growth: Identify high-impact opportunities and deliver SEO initiatives that improve visibility, traffic and commercial performance.
Challenge and innovate: Bring fresh perspectives, question existing approaches and introduce new ideas that move our SEO strategy forward.
Shape the future of AI search: Explore, test and develop approaches to AIO/AEO, helping us adapt to changing search behaviours and emerging platforms.
Turn insights into results: Use data, competitive intelligence and experimentation to uncover opportunities, prioritize investments and demonstrate measurable impact.
Lead from the front: Take ownership of complex initiatives from strategy through execution, testing and optimization, working closely with Product, Engineering and Content.
Elevate the team: Share expertise, coach others and encourage a culture of curiosity, experimentation and continuous improvement.

What You'll Bring

Extensive SEO experience, working with large, complex, or content-heavy websites in highly competitive markets.
A proven track record of delivering measurable organic growth, with clear examples of projects you've personally led and the results achieved.
Strong technical SEO fundamentals, including site architecture, crawling, indexation, on-page optimization and performance analysis.
Experience using SEO tools and data to uncover opportunities, diagnose issues and inform decisions.
A naturally curious, self-driven mindset with a genuine interest in experimenting, building and testing new approaches.
Knowledge of emerging AI search trends (AIO/AEO), with some practical experience exploring or testing opportunities in this space.
Experience influencing stakeholders, sharing expertise and coaching others, with the confidence to challenge existing thinking.

Nice to Have:

Experience in sports betting, iGaming, affiliate marketing or digital publishing.
Experience leading small teams or mentoring SEO professionals.

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

3rd: Task - Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)

4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Salary range: $114,000 CAD - $164,000 CAD

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.

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More about this job

Responsibilities

The Principal Organic Specialist will drive organic growth by identifying high-impact SEO opportunities and developing strategies to adapt to AI-driven search behaviors. They will lead complex initiatives from strategy through execution while coaching team members to foster a culture of continuous improvement.

Requirements

Candidates must have extensive SEO experience with large, complex websites and a proven track record of delivering measurable organic growth. Strong technical SEO fundamentals and knowledge of emerging AI search trends are essential for this role.

Skills

SEO
Technical SEO
Organic growth
AIO
AEO
Data analysis
Competitive intelligence
Site architecture
Performance analysis
Stakeholder management
Mentoring
Content strategy
Experimentation
Search behavior analysis

Benefits

Annual discretionary bonus
Paid annual leave
Festive season office closure
Global company events
Flexible work arrangements

Visa sponsorship

Not detected in the job text

Keywords

SEO
Organic Growth
AIO
AEO
Technical SEO
Site Architecture
Crawling
Indexation
Performance Analysis
Competitive Intelligence
Digital Publishing
Affiliate Marketing
iGaming
Sports Betting
Data Analysis
Strategy Execution
Stakeholder Management
Mentoring
Search Trends
Content-heavy Websites

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