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Added 28 mins ago
C
Ingénieur de données senior
CGI
Montreal, QC
- Full-time
The Data Engineer Senior acts as a specialist in the design, development, integration and optimisation of data solutions. They contribute to the implementation of pipelines, integration…
Added 28 mins ago
C
Senior Site Reliability Specialist (SRE) – Equity Trading Platform
CGI
Montreal, QC
- Full-time
…employer, being able to perform your best during the recruitment process is important to us. If you require an accommodation, please inform your…
Added 58 mins ago
A
Spécialiste Qualité Fournisseurs
Actalent
Laval, QC
- $40 to $55 CAD / hour
- Contract
Competence in production planning and quality engineering.
Added 58 mins ago
A
ILS Specialist
Actalent
North Vancouver, BC
- $35 CAD / hour
- Contract
We are seeking an Integrated Logistics Support Specialist to support a large-scale engineering and asset-intensive program. This role is responsible for developing and maintaining asset…
Added 58 mins ago
A
Spécialiste Du Contrôle De Qualité
Actalent
Quebec, QC
- $40 to $48 CAD / hour
- Full-time
Support production engineering and quality teams.
Added 1 hour ago
WR
General Manager
Workshop Recruiting & Consulting
North Vancouver, BC
- $120,000 to $140,000 CAD / year
- Full-time
…around the world, our small, multidisciplinary team combines engineering expertise, creative problem-solving and hands-on manufacturing. We offer the close working relationships and variety…
Added 2 hours ago
AI
Senior Supplier Quality Engineer
Aversan Inc.
Montreal, QC
- $95,000 to $120,000 CAD / year
- Full-time
Aversan Inc. (www.aversan.com) is a trusted multi-service engineering and electronics manufacturing company. Aversan delivers leading-edge and reliable safety-critical electronics and…
Added 3 hours ago
F
Weld-Console Administrator / Construction Automation Specialist
Fluor
Calgary, AB
- Full-time
Fluor is one of Canada's top employers and is recognized globally as a leader in the Engineering, Procurement, Construction, Fabrication, and Maintenance industry. Our focus on innovation…
Added 3 hours ago
CI
Junior Life Cycle Management Specialist (Naval Communication Systems)
Calian in Space & Technology
Gatineau, QC
- Full-time
We are currently looking for a Junior Life Cycle Management Specialist to support the Director of Major Surface Combatant External Communications Technical Authority (TA) in updating,…
Added 4 hours ago
F
Technical and Regulatory Specialist
FluksAqua
Ottawa, ON
- Full-time
The Technical and Regulatory Specialist serves as a critical national resource for Canadian operations, combining advanced technical expertise with rigorous regulatory oversight. Operating…
Added 4 hours ago
PG
Production Operations Manager
Plan Group Inc.
Brampton, ON
- Full-time
5-10 years of experience in prefabrication, process engineering, or a similar field
Added 4 hours ago
M
Accounts Payable Specialist
Mevotech
Toronto, ON
- Full-time
Mevotech is seeking an experienced Accounts Payable Specialist to join our dynamic team.
Added 4 hours ago
IW
Senior Manager Real Estate Operations
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Serve as the first level of escalation for the Senior Specialist, Facilities Operations team, ensuring issues are triaged, resolved, or escalated to the Director as appropriate.
Added 4 hours ago
AA
Spécialiste en Architecture PDP / PDP Architecture Specialist
Airbus Aircraft
Montreal, QC
- Full-time
The A220 commercial aircraft program is looking for a Product Development Process Architecture Specialist within our engineering department based in Mirabel (Quebec, Canada), where you will…
Added 4 hours ago
CC
Specialist, Manufacturing Procurement
Coca-Cola Canada Bottling Limited
Brampton, ON
- Full-time
The Procurement Specialist is responsible for supporting the Production Centres across Canada with category strategies, supply assurance, price negotiation and vendor optimization that…
Added 4 hours ago
RP
Complex Accounting Specialist
RECRUITMENT PARTNERS INC.
Calgary, AB
- Contract
…with cross-functional business partners, and contributes to process and control improvements that enhance the accuracy, efficiency and integrity of financial…
Added 5 hours ago
PE
Payroll & Benefits Specialist
PRI Engineering
Toronto, ON
- Full-time
PRI is a multidisciplinary engineering and environmental consulting firm with offices across British Columbia, Alberta, Nova Scotia, and Ontario, and part of a group of related companies.…
Added 5 hours ago
HT
Advanced Applications Blow Molding Specialist
Husky Technologies
Bolton, ON
- Full-time
We are currently seeking a Stretch Blow Molding Specialist to join our Advanced Solutioning team. You will be working alongside our process, application, melt delivery and technology teams…
Added 5 hours ago
V|
Spécialiste mise en service/Commissioning Support Specialist
Veolia | North America
Montreal, QC
- Full-time
Understand treatment process design and recommend engineering solutions
Added 5 hours ago
WB
Qual Assurance Specialist
Wexxar Bel
Richmond, BC
- Full-time
Team Collaboration: Work cross-functionally with engineering, production, customer service, and sales to resolve issues and ensure a seamless QA process.
Added 5 hours ago
P&
Drafting Specialist, Product Definition
Pratt & Whitney
Mississauga, ON
- Full-time
Job Title: Drafting Specialist, Product Definition
Added 5 hours ago
WR
Accountant
Workshop Recruiting & Consulting
North Vancouver, BC
- $75,000 to $100,000 CAD / year
- Full-time
…around the world, our small, multidisciplinary team combines engineering expertise, creative problem-solving and hands-on manufacturing. We offer the close working relationships and variety…
Added 5 hours ago
TU
Assistant Professor - Genotype-to-Phenotype Biology (Canada Impact+ Emerging Leaders Award)
The University of Toronto Engineering Society
Toronto, ON
- $155,000 to $166,000 CAD / year
- Full-time
Added 6 hours ago
SM
Sr. Software Solutions Specialist
Spin Master Ltd
Toronto, ON
- Full-time
We are seeking a highly motivated and customer-focused Senior Software Solutions Specialist to join our Global IT Services team, reporting to the Manager, Digital Workplace Engineering.…
Added 6 hours ago
CG
Quality Control Inspector
Calian Group
Saskatoon, SK
- Full-time
We are looking for a Quality Assurance and Compliance Specialist to ensure products, assemblies, processes, and quality systems meet customer, contractual, regulatory, and internal quality…

Legend

Principal Organic Specialist

Toronto, ON, Canada

Salary range: $114,000 CAD - $164,000 CAD · Full-time

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Job details

Pay: Salary range: $114,000 CAD - $164,000 CAD
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Principal Organic Specialist to help shape the future of organic growth across our Sports brands.

We're looking for someone who brings deep SEO expertise, fresh thinking and the drive to challenge existing approaches. You'll identify opportunities others might miss, experiment with new ideas and turn insights into measurable business results.

As AI continues to reshape search, you'll help us explore emerging opportunities and evolve our SEO strategies. You'll join an experienced SEO team, bringing fresh thinking, initiative and a hands-on approach to driving results, while sharing your expertise and helping others grow.

This is a hands-on role for someone who enjoys solving complex problems, testing ideas and making things happen - not just recommending what others should do.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

\nYour Impact

Drive organic growth: Identify high-impact opportunities and deliver SEO initiatives that improve visibility, traffic and commercial performance.
Challenge and innovate: Bring fresh perspectives, question existing approaches and introduce new ideas that move our SEO strategy forward.
Shape the future of AI search: Explore, test and develop approaches to AIO/AEO, helping us adapt to changing search behaviours and emerging platforms.
Turn insights into results: Use data, competitive intelligence and experimentation to uncover opportunities, prioritize investments and demonstrate measurable impact.
Lead from the front: Take ownership of complex initiatives from strategy through execution, testing and optimization, working closely with Product, Engineering and Content.
Elevate the team: Share expertise, coach others and encourage a culture of curiosity, experimentation and continuous improvement.

What You'll Bring

Extensive SEO experience, working with large, complex, or content-heavy websites in highly competitive markets.
A proven track record of delivering measurable organic growth, with clear examples of projects you've personally led and the results achieved.
Strong technical SEO fundamentals, including site architecture, crawling, indexation, on-page optimization and performance analysis.
Experience using SEO tools and data to uncover opportunities, diagnose issues and inform decisions.
A naturally curious, self-driven mindset with a genuine interest in experimenting, building and testing new approaches.
Knowledge of emerging AI search trends (AIO/AEO), with some practical experience exploring or testing opportunities in this space.
Experience influencing stakeholders, sharing expertise and coaching others, with the confidence to challenge existing thinking.

Nice to Have:

Experience in sports betting, iGaming, affiliate marketing or digital publishing.
Experience leading small teams or mentoring SEO professionals.

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

3rd: Task - Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)

4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Salary range: $114,000 CAD - $164,000 CAD

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.

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More about this job

Responsibilities

The Principal Organic Specialist will drive organic growth by identifying high-impact SEO opportunities and developing strategies to adapt to AI-driven search behaviors. They will lead complex initiatives from strategy through execution while coaching team members to foster a culture of continuous improvement.

Requirements

Candidates must have extensive SEO experience with large, complex websites and a proven track record of delivering measurable organic growth. Strong technical SEO fundamentals and knowledge of emerging AI search trends are essential for this role.

Skills

SEO
Technical SEO
Organic growth
AIO
AEO
Data analysis
Competitive intelligence
Site architecture
Performance analysis
Stakeholder management
Mentoring
Content strategy
Experimentation
Search behavior analysis

Benefits

Annual discretionary bonus
Paid annual leave
Festive season office closure
Global company events
Flexible work arrangements

Visa sponsorship

Not detected in the job text

Keywords

SEO
Organic Growth
AIO
AEO
Technical SEO
Site Architecture
Crawling
Indexation
Performance Analysis
Competitive Intelligence
Digital Publishing
Affiliate Marketing
iGaming
Sports Betting
Data Analysis
Strategy Execution
Stakeholder Management
Mentoring
Search Trends
Content-heavy Websites

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