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Added 9 mins ago
PG
Production Operations Manager
Plan Group Inc.
Brampton, ON
- Full-time
Lead continuous improvement initiatives within the prefabrication facility using Lean Manufacturing principles and methodologies
Added 9 mins ago
RD
FireSmart Coordinator
Regional District of Kitimat-Stikine
Canada
- Full-time
Lead the development of a wildfire mitigation program that aligns with Provincial FireSmart principles and is supported by the policies and direction of the RDKS.
Added 9 mins ago
DH
Assistant Director of Finance and Accounting
Delta Hotels and Resorts®
Vancouver, BC
- Full-time
Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by…
Added 9 mins ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
…Since its inception, Cogent has unleashed the benefits of IP technology, building one of the largest and highest capacity IP networks in the world. This network enables Cogent to offer…
Added 24 mins ago
EL
Head of AI Product – Trust Intelligence
EnStream LP
Toronto, ON
- Full-time
Reports to: Chief Product & Technology Officer
Added 25 mins ago
CL
Director of Business Development - Alberta
Caravel Law LLP
Calgary, AB
- Full-time
Sell the future of law. We have a department dedicated to Legal Innovation, and our lawyers use technology to optimize how they deliver value.
Added 25 mins ago
S
Software Engineering LMTS
Salesforce
Vancouver, BC · Canada - Vancouver
- Full-time
Added 25 mins ago
V
Senior Lead Data & AI Engineer
Vanguard
Toronto, ON
- Full-time
Join us in a high-impact, high-visibility role where you will lead the design and delivery of enterprise-scale Data & AI solutions that power analytics, operational decision-making, and AI…
Added 25 mins ago
Accounts Receivable Specialist II
Conexiom
Canada
…products our customers trust at scale. If you want to work on technology that creates immediate, measurable impact for the people using it every day, you're in the right…
Added 25 mins ago
TR
Software Engineer
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
- Full-time
…approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled…
Added 39 mins ago
TT
Program Manager
TTM Technologies
Toronto, ON
- Full-time
TTM Technologies, Inc. is a leading global manufacturer of technology products, including mission systems, radio frequency (“RF”) components, RF microwave/microelectronic assemblies, and…
Added 39 mins ago
PH
Training Lead, BC Health Workday
Provincial Health Services Authority
BC · British Columbia, Canada
- Full-time
Reporting to the Manager, Communications and Training, the Training Lead is an innovator, knowledge translator, facilitator and change agent responsible for developing and delivering…
Added 39 mins ago
TT
Fabrication Operator
TTM Technologies
Toronto, ON
- Full-time
TTM Technologies, Inc. is a leading global manufacturer of technology products, including mission systems, radio frequency (“RF”) components, RF microwave/microelectronic assemblies, and…
Added 39 mins ago
IW
Senior Manager Real Estate Operations
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…solutions for our clients, advisors, and employees using the latest technology and…
Added 39 mins ago
IW
Director, Citizen Development & Employee Technology Experience Pod Owner
IG Wealth Management
ON · Ontario, Canada
- Full-time
Lead the pod vision, strategy, roadmap and priorities for Citizen Development and Employee Technology Experience, ensuring alignment to enterprise objectives, portfolio priorities and…
Added 39 mins ago
IW
Director, Citizen Development & Employee Technology Experience Pod Owner
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Lead the pod vision, strategy, roadmap and priorities for Citizen Development and Employee Technology Experience, ensuring alignment to enterprise objectives, portfolio priorities and…
Added 39 mins ago
D
Technical Account Manager (TAM)
DINGO
BC · British Columbia, Canada
- Full-time
Dingo Software | Predictive Maintenance | Mining Technology
Added 39 mins ago
IW
Manager, HNW Brand Experience (12 Month Contract)
IG Wealth Management
MB · Manitoba, Canada
- Contract
…solutions for our clients, advisors, and employees using the latest technology and…
Added 39 mins ago
IW
Manager, HNW Brand Experience (12 Month Contract)
IG Wealth Management
ON · Ontario, Canada
- Contract
…solutions for our clients, advisors, and employees using the latest technology and…
Added 39 mins ago
N
Manager, Security GRC
nesto
Canada
- Full-time
Nesto Cloud is Canada's cloud-native and AI driven, end-to-end mortgage technology platform, helping financial institutions modernize lending through AI intelligent automation, AI & Cloud…
Added 39 mins ago
C
Senior IT Systems Eng
Cognichip
Toronto, ON
- $150,000 to $185,000 CAD / year
- Full-time
Enterprise SaaS Upgrades: Lead the move of our applications to enterprise-grade tiers as we buy or upgrade them: SSO/SCIM, admin roles, audit logs, data controls, and clean cutover plans.
Added 39 mins ago
PC
Manager, Integrated Supply Chain - M&M Food Market
Parkland Corporation
Mississauga, ON
- Full-time
Lead inventory review meetings and recommend actions to mitigate supply risks.
Added 39 mins ago
PC
Manager, Integrated Supply Chain - M&M Food Market
Parkland Corporation
Mississauga, ON
- Full-time
Lead inventory review meetings and recommend actions to mitigate supply risks.
Added 39 mins ago
JG
Sr. SAP FI-CO Configuration Analyst
J&M Group
Toronto, ON
- Full-time
…project tracking, and key stakeholder reporting metrics. Will lead and or direct projects of medium to large…
Added 39 mins ago
K
Technologist - Mechanical Assembly/Testing
Kinectrics
Toronto, ON
- Full-time

Legend

Principal Organic Specialist

Toronto, ON, Canada

Salary range: $114,000 CAD - $164,000 CAD · Full-time

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Job details

Pay: Salary range: $114,000 CAD - $164,000 CAD
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Principal Organic Specialist to help shape the future of organic growth across our Sports brands.

We're looking for someone who brings deep SEO expertise, fresh thinking and the drive to challenge existing approaches. You'll identify opportunities others might miss, experiment with new ideas and turn insights into measurable business results.

As AI continues to reshape search, you'll help us explore emerging opportunities and evolve our SEO strategies. You'll join an experienced SEO team, bringing fresh thinking, initiative and a hands-on approach to driving results, while sharing your expertise and helping others grow.

This is a hands-on role for someone who enjoys solving complex problems, testing ideas and making things happen - not just recommending what others should do.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

\nYour Impact

Drive organic growth: Identify high-impact opportunities and deliver SEO initiatives that improve visibility, traffic and commercial performance.
Challenge and innovate: Bring fresh perspectives, question existing approaches and introduce new ideas that move our SEO strategy forward.
Shape the future of AI search: Explore, test and develop approaches to AIO/AEO, helping us adapt to changing search behaviours and emerging platforms.
Turn insights into results: Use data, competitive intelligence and experimentation to uncover opportunities, prioritize investments and demonstrate measurable impact.
Lead from the front: Take ownership of complex initiatives from strategy through execution, testing and optimization, working closely with Product, Engineering and Content.
Elevate the team: Share expertise, coach others and encourage a culture of curiosity, experimentation and continuous improvement.

What You'll Bring

Extensive SEO experience, working with large, complex, or content-heavy websites in highly competitive markets.
A proven track record of delivering measurable organic growth, with clear examples of projects you've personally led and the results achieved.
Strong technical SEO fundamentals, including site architecture, crawling, indexation, on-page optimization and performance analysis.
Experience using SEO tools and data to uncover opportunities, diagnose issues and inform decisions.
A naturally curious, self-driven mindset with a genuine interest in experimenting, building and testing new approaches.
Knowledge of emerging AI search trends (AIO/AEO), with some practical experience exploring or testing opportunities in this space.
Experience influencing stakeholders, sharing expertise and coaching others, with the confidence to challenge existing thinking.

Nice to Have:

Experience in sports betting, iGaming, affiliate marketing or digital publishing.
Experience leading small teams or mentoring SEO professionals.

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

3rd: Task - Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)

4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Salary range: $114,000 CAD - $164,000 CAD

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.

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More about this job

Responsibilities

The Principal Organic Specialist will drive organic growth by identifying high-impact SEO opportunities and developing strategies to adapt to AI-driven search behaviors. They will lead complex initiatives from strategy through execution while coaching team members to foster a culture of continuous improvement.

Requirements

Candidates must have extensive SEO experience with large, complex websites and a proven track record of delivering measurable organic growth. Strong technical SEO fundamentals and knowledge of emerging AI search trends are essential for this role.

Skills

SEO
Technical SEO
Organic growth
AIO
AEO
Data analysis
Competitive intelligence
Site architecture
Performance analysis
Stakeholder management
Mentoring
Content strategy
Experimentation
Search behavior analysis

Benefits

Annual discretionary bonus
Paid annual leave
Festive season office closure
Global company events
Flexible work arrangements

Visa sponsorship

Not detected in the job text

Keywords

SEO
Organic Growth
AIO
AEO
Technical SEO
Site Architecture
Crawling
Indexation
Performance Analysis
Competitive Intelligence
Digital Publishing
Affiliate Marketing
iGaming
Sports Betting
Data Analysis
Strategy Execution
Stakeholder Management
Mentoring
Search Trends
Content-heavy Websites

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