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Lethbridge Polytechnic

Recruiter-Digital Engagement and Communications

Lethbridge, AB, Canada

Pay: Salary AUPE Class Level 10 Step 2 $60,724.86 per annum Working Here
Job type: Full-time
Apply by: Oct 24, 2026
Posting language: English
Posted: Sep 24, 2026

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Original job description

Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

Lethbridge Polytechnic is committed to inclusive recruitment practices by providing reasonable access and accommodations to applicants. If you would like to request an accommodation at any stage of the recruitment process, please contact hiringaccommodations@lethpolytech.ca. Private information received in relation to the request will only be used to facilitate the recruitment process and will be kept confidential and shared only as needed with the selection committee.

Posting Details

Position Information

Job Title Recruiter-Digital Engagement and Communications Appointment Type Full-time Continuing Position Dates Full-Time Continuing Hours per week/FTE 35 About the Position

Overview Of The Role

Do you enjoy connecting with people, building relationships, and helping future students picture themselves at Lethbridge Polytechnic? Are you a strong communicator who enjoys finding creative ways to engage different audiences and using digital tools to make an impact? If so, the Recruiter – Digital Engagement and Communications role may be a great fit for you.

In this role, you’ll support Lethbridge Polytechnic’s enrolment goals by creating engaging digital experiences and communications for prospective students. You’ll be the go-to person for recruitment-focused digital tools, including virtual tours and the Future Students webpage, overseeing their implementation, updates, usage, and reporting. You’ll work closely with Marketing, Web Services, and external vendors to ensure these tools create meaningful opportunities for future learners to discover and connect with Lethbridge Polytechnic.

You’ll also lead prospective student communications using our customer relationship management (CRM) system. From high school students and mature learners to student influencers and community partners, you’ll create clear and engaging communications tailored to different audiences and help prospective students take their next step toward application.

Reporting to the Manager, Global Recruitment and Transition, you’ll collaborate with Student Experience, Marketing, Admissions, academic centres, and other partners across the Polytechnic. Using strategic enrolment management principles, you’ll help connect prospective students with the right people and resources at the right time, creating a coordinated and welcoming recruitment experience.

You’ll thrive in this role if you enjoy meeting new people, building relationships, learning new technology, and bringing forward new ideas. You’ll have the opportunity to work independently while being part of a collaborative team, research emerging best practices, use data to make recommendations, and help shape how future students experience Lethbridge Polytechnic.

Please note: Some travel is required.

Position Details

Implementing, maintaining, and reporting for digital engagement tools, including but not limited to:

Liaising with Marketing in Web Services on implementation, updates, and website promotion of digital tools
Evaluate data and track usage of digital tools to make recommendations to manager for future use
Research best practices on how stakeholders (future students, parents, high school staff, etc.) use the future students webpage and collaborate with Web Services on updates
CRM (Salesforce) -the incumbent is the CRM super-user for Recruitment Services and is responsible for data validation, data clean-up, and working with various stakeholders (e.g., Business Systems teams, Student Affairs, and CRM admin team) to ensure effective usage of the CRM and on-going evolution of the product
Social Media -in partnership with marketing, utilize social media to connect with and engage future students

Communications – to prospective students and influencers (high school staff, parents/guardians, etc.):

Updating and maintaining the prospective student communication plan to ensure the prospective student lead base is progressing toward applicant status
Writing concise communications curated for a diverse audience of future students paying particular attention to different demographic groups (i.e., high school students, mature learners, student influencers, etc.)
Analyzing the open, click, and read rates of communications to evaluate effective communication methods
Engaging with internal stakeholders, such as managers, program chairs, and associate deans, to capture their message to future students and to propose collaboration opportunities with recruitment communications
Use technology tools (CRM/Salesforce) efficiently to ensure communications are timely and consistent
Create newsletters to influencer audiences (i.e., parents, high school staff, community groups) that are informative and reflect Lethbridge Polytechnic’s commitment to our diverse community partners

Virtual Recruiting Events & On Campus Activity Support

Seek out virtual recruitment opportunities, analyze costs (including registration fees, staff resources, etc.) and make recommendations to the manager for participation
Evaluating uptake from virtual recruitment opportunities and reporting on return on investment
Supporting on campus activities such as Student For A Day, Campus Tours, etc. when necessary
Some travel will be required

Reporting And Research

On a weekly or monthly basis, gather data on digital recruitment and communication metrics to keep the manager abreast of usage, return on investment, and health of the prospective student base
Create written reports for dissemination to internal stakeholders such as the manager, program chairs, associate deans, and Polytechnic leadership
Seek out best practices and innovative models of digital engagement and communication for implementation at Lethbridge Polytechnic
Employ Strategic Enrolment Management principles to ensure prospective students are moving through the recruitment funnel toward application
Make suggestions to internal stakeholders (i.e., admissions, academic centres, leadership) for warm hand-off of students that are moving closer to, or have progressed to, applicant status

Required Qualifications

Bachelor’s Degree in communications or a related field.
An equivalent combination of education and experience may be considered.
Strong communication, organization, analytical, and problem-solving skills.
Valid driver’s license
Able to work evenings and weekends as needed
Two years on the job experience in student recruitment or similar role

Preferred Qualifications

Experience with Salesforce, student portals, or automated communication tools.
Experience analyzing digital engagement data.
Two years of relevant communications or digital engagement experience.

Salary AUPE Class Level 10 Step 2 $60,724.86 per annum Working Here

Culture of Care

A Culture of Care at Lethbridge Polytechnic embraces a workplace that both protects and empowers employees by creating an environment that promotes psychological, cultural and physical safety. All employees play an important role in building a safe and supportive campus dedicated to learning and growing.

Why choose Lethbridge and Lethbridge Polytechnic

Lethbridge Polytechnic is learner-focused, with an emphasis on experiential and flexible learning experiences and work-integrated learning.

We have a strong connection to our community and the land. We also promote a work environment that supports professional development and employee wellness, including flexible work arrangements and schedules that allow for work-life balance. In addition, we prioritize equity, diversity, and inclusion across all areas of our campus community.

Posting Detail Information

Posting Number P26-00703 Open Date 09/24/2026 Close Date 10/01/2026 Open Until Filled No Special Instructions to Applicants

Lethbridge Polytechnic is committed to inclusive recruitment practices by providing reasonable access and accommodations to applicants. If you would like to request an accommodation at any stage of the recruitment process, please contact hiringaccommodations@lethpolytech.ca. Private information received in relation to the request will only be used to facilitate the recruitment process and will be kept confidential and shared only as needed with the selection committee.

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Please note: To be eligible for a continuing position, you must be a Canadian citizen or permanent resident. Are you a Canadian citizen or permanent resident?

* Do you hold at least a valid class 5 driver's license?

Documents Needed To Apply

Required Documents

Cover Letter
Resume

Optional Documents

Letter of Recommendation

Apply About employer

More about this job

Responsibilities

Manage digital recruitment tools, including virtual tours and the Future Students webpage, and lead prospective-student communications through Salesforce and other digital channels. Analyze engagement and recruitment data, report findings, recommend improvements, and coordinate with internal teams and external partners to support prospective students through the enrolment process.

Requirements

A bachelor’s degree in communications or a related field is required, although an equivalent combination of education and experience may be considered. Applicants need at least two years of experience in student recruitment or a similar role, strong communication and analytical skills, a valid driver’s license, and availability for occasional evenings, weekends, and travel.

Skills

Student Recruitment
Digital Engagement
Communications
Relationship Building
Salesforce CRM
Data Validation
Data Analysis
Report Writing
Social Media Engagement
Content Writing
Email Communications
Virtual Recruitment
Website Management
Project Coordination
Problem-Solving

Benefits

Flexible Work Arrangements
Flexible Schedules
Professional Development
Employee Wellness

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
CRM
Student Recruitment
Digital Engagement
Digital Communications
Virtual Tours
Future Students Webpage
Web Services
Social Media
Prospective Student Communications
Automated Communication Tools
Student Portals
Digital Engagement Metrics
Data Validation
Data Cleanup
Return on Investment
Virtual Recruiting Events
Campus Tours
Student For A Day
Recruitment Funnel
Audience Segmentation
Email Engagement Rates
Higher Education

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