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Department Manager, General Merchandise
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Toronto, ON · Greater Toronto and Hamilton Area, ON
- Full-time
The Department Manager, General Merchandise is accountable for the successful day-to-day operation of the General Merchandise Department. This includes the implementation of company…
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Lev Senior Living

Sales Manager - Brampton Retirement Residence

Brampton, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 5, 2026
Posting language: English
Posted: Oct 6, 2026

Original job description

Do you enjoy being part of a team who believes that together, they can achieve remarkable things?

Do you want to work in a culture where people take care of people?

Do you want a chance to make a difference in people’s lives?

Do you value the opportunity to grow and learn?

https://bramalearr.com/

https://www.levseniorliving.com/

Sales Manager (Full Time)

If you are an enthusiastic team player who has a passion for working with older adults, we want to hear from you!

Position Summary

The Sales Manager is responsible for providing outstanding customer service in generating sales from individuals, referral groups and organizations. They must demonstrate exceptional understanding of seniors, product knowledge, report/lead base management, and current competitive intelligence. Ability to develop and maintain referral relationships and exceptional sales and marketing skills, are key position responsibilities. As a key representative of our Residence, the Sales manager is expected to empower the management team to support exceptional customer service, while fostering demonstration of company Mission, Vision and Values in all we do.

Key Responsibilities

Drive leads to the residence through community engagement and continuous business development
Manage inbound and outbound sales inquiries, promptly responding to prospective residents and their families.
Conduct engaging and informative tours, showcasing the benefits of our community and creating emotional connections with prospects.
Follow up strategically with leads to maintain engagement and move them through the decision-making process.
Utilize a consultative sales approach, identifying prospects' unique needs and positioning our community as the ideal solution.
Leverage CRM tools to track lead activity, document interactions, and manage the sales pipeline efficiently.
Ensure that occupancy goals and move-in targets are consistently met or exceeded.
Provide creative solutions for potential barriers to move-in, such as financial concerns, family objections, or timing issues.
Train and mentor team members on sales best practices, customer engagement, and referral strategies.

Lead Generation & Business Development

Collaborate, develop and implement a targeted Sales Outreach Plan, identifying new opportunities to generate leads and drive traffic.
Actively network within the community, building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.
Attend networking events, trade shows, and industry conferences to increase brand awareness and establish referral partnerships.
Host and coordinate Lunch & Learns, information sessions, and educational seminars to engage potential residents and referral partners.
Work closely with local businesses, condo property managers, and service organizations to create new referral streams.
Lead external outreach efforts, including cold calling, direct visits, and targeted marketing campaigns to generate new business.
Stay informed about market trends, competitor activities, and demographic shifts to adjust strategies accordingly.

Community Engagement & Events

Develop and execute a community event strategy to attract prospective residents and referral sources.
Plan and host open houses, themed events, and family appreciation days to showcase the community's lifestyle.
Represent the community at Chamber of Commerce meetings, sponsorships, and local volunteer opportunities to boost visibility.
Partner with local organizations to participate in health fairs, senior expos, and charity events.
Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

Marketing & Outreach Support

Collaborate with other Sales Manager to develop targeted campaigns that drive occupancy growth.
Utilize social media and digital marketing strategies to increase brand awareness, promote events, and engage with prospects.
Oversee the Referral Program, ensuring partners are educated and motivated to refer prospective residents.
Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies.
Ensure that model suites and common areas are always tour-ready, creating a strong first impression for visitors.

Reporting & Performance Tracking

Maintain accurate and up-to-date reports on sales activities, lead generation, conversion rates, and occupancy trends.
Analyze CRM data to identify trends, optimize sales strategies, and track key performance indicators (KPls).
Work closely with leadership to review sales metrics, adjust tactics, and continuously improve results.
Conduct competitor analysis and provide insights to ensure our residence remains a preferred choice in the market.

Qualifications & Skills

Proven success in sales, lead generation, and business development, preferably in senior living, hospitality, or healthcare.
Strong closing skills, with the ability to convert inquiries and tours into move-ins.
Excellent relationship-building and networking skills, with a passion for connecting with people.
Self-motivated, goal-oriented, and able to work independently while collaborating with a team.
Outstanding verbal and written communication skills.
Proficiency in Microsoft Office and CRM systems (experience with senior living CRM tools is an asset).
Ability to work flexible hours, Including evenings and weekends, to accommodate prospects and community events.
Valid Ontario driver's license and access to a vehicle for off-site business development activities.
Experience in a senior living or retirement community setting is a plus.

Lev Senior Living is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process. Please notify Lev Senior Living if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation Lev Senior Living will work with you to determine how to meet your needs.

Apply About employer

More about this job

Responsibilities

Generate and convert prospective resident leads through outreach, referrals, tours, events, and consultative sales, while working toward occupancy and move-in targets. Manage the sales pipeline and performance reporting, build community partnerships, support marketing initiatives, and coach team members on sales practices.

Requirements

Candidates should have proven sales, lead-generation, and business-development success, preferably in senior living, hospitality, or healthcare, along with strong communication, relationship-building, and closing skills. Proficiency with Microsoft Office and CRM systems, flexibility to work evenings and weekends, and a valid Ontario driver's license with access to a vehicle are required; senior living experience is an asset.

Skills

Sales
Lead Generation
Business Development
Consultative Selling
Closing Skills
Relationship Building
Networking
Customer Service
Referral Management
Community Engagement
Event Planning
Digital Marketing
CRM Management
Sales Reporting
Competitor Analysis
Team Training and Mentoring

Visa sponsorship

Not detected in the job text

Keywords

Senior Living
Retirement Residence
Sales Pipeline
Occupancy Goals
Move-In Targets
Lead Management
CRM Systems
Microsoft Office
Referral Partnerships
Sales Outreach Plan
Community Networking
Cold Calling
Direct Visits
Marketing Campaigns
Social Media
Digital Marketing
Open Houses
Lunch-and-Learns
Information Sessions
Educational Seminars
Competitor Analysis
Market Trends
Conversion Rates
Key Performance Indicators
Customer Engagement
Healthcare Professionals
Senior Organizations
Ontario Driver's License

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