Corporate Narrative & Media Strategy
• Develop and drive corporate and industry stories in North America, and our home province of Quebec, that advance Lightspeed's narrative and influence.
• Work closely with the Director of Public Relations to shape Lightspeed's point-of-view on policy-related topics in Canada and the US, and grow the company's profile among relevant business and enterprise technology press as well as mainstream media.
• Develop and maintain relationships with reporters and influencers in the tech and business space.
• Lead proactive media engagement and pitching across Canada and Quebec, identifying the right story, spokesperson, timing, and outlet for corporate, product, customer, data, and industry narratives.
• Bring a strong understanding of the Canadian media landscape, including Quebec, and serve as a lead for Lightspeed's Canadian PR strategy and execution while supporting broader North American communications priorities.
• Find creative ways to bring Lightspeed and our industries closer to their customers and inject Lightspeed's vision and product roadmap into the news cycle.
Cross-Functional Collaboration & Storytelling
• Collaborate with internal stakeholders and senior leaders to understand their strategic objectives and align communication initiatives accordingly, including product updates and opportunities for customer, partner, and data storytelling.
• Coordinate with data science and business analyst teams, as well as external vendors, to cultivate a calendar of data science opportunities tied to product announcements and tent-pole events.
• Build plans that anticipate the unique needs and challenges of internal stakeholders and align communications with broader organizational goals and priorities.
Content & Communications Production
• Write, edit, and produce high-quality communications for external audiences, including presentations, press releases, briefing documents, speeches, and bylines.
• Edit communications from press partners and agencies and make recommendations to ensure messaging is consistent with global communications strategy and tone.
• Bring a creative, hard-working, and open mindset focused on creating solutions and opportunities through communications activities.
Executive, Issues & Crisis Communications
• Work with senior leaders around issues management, media interview preparation, and crisis communications.
• Provide strategic communications counsel to senior leaders and executives, bringing a clear point of view and recommendation that accounts for business priorities, stakeholder needs, and reputational considerations.
• Lead communications effectively in high-pressure situations and help teams navigate issues with clear roles, messaging, and next steps.
• Monitor emerging media narratives, industry developments, competitor activity, and reputational issues that could create communications risks or opportunities for Lightspeed.
Planning, Measurement & Performance
• Lead strategic communications initiatives that require coordination across multiple departments, leveraging Monday.com to manage planning and execution.
• Establish objectives and measurement frameworks to assess the effectiveness and ROI of communications activities and use results to inform future strategies.
• Conduct regular project reviews and post-mortems to identify lessons learned and areas for improvement.
• Provide executive-level project updates to support decision-making and resource allocation, and continually communicate progress and results to involved stakeholders.
• Report on the quality and impact of communications work, including media quality, message pull-through, share of voice, reputation, and other relevant strategic outcomes.
• Support budget management and resource allocation for communications initiatives.
