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Technical Sales Representative
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Lincoln Electric

Technical Sales Representative

Niagara-on-the-Lake, ON, Canada
Hamilton, ON, L9H 7L8, Canada

Apply on jobs.lincolnelectric.com About employer

Applications open in a new tab.

Job details

Posting language: English
Posted: Nov 13, 2026

Original job description

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at https://www.lincolnelectric.com.

Location: Hamilton, Remote - Canada
Employment Status: Salary Full-Time
Function: Sales
Pay Range: ($80,000 - $110,000)
Target Bonus: %
Req ID: 30317

Business Unit

The Sales Department is responsible for contributing to the ongoing business activities and priorities of the company through the sale, promotion and marketing of all industrial products and services in accordance with budgeted objectives and company requirements. The business unit and Sales Department Team members are expected to deliver results in a timely, discreet and ethical manner.

Major Responsibilities

To report directly to the Regional Manager and communicate all relevant matters pertaining to internal and external sales / marketing activities on behalf of the company.

To assume full accountability for account development within an assigned District, develop and source leads, upsell existing accounts and continually prospect for new business opportunities with potential customers.
To manage all assigned territory sales activities for Lincoln Electric products.
To effectively sell to major accounts, distributors, consulting engineering firms, established customer accounts and prospective customers.
To prepare and submit annual budgets, strategic plans, estimates and forecasts in conjunction with ongoing business requirements, priorities, policies and procedures.
To liaise with and collaborate with senior managers, line and non-management staff at all levels across the company in an advisory capacity on matters pertaining to:

- - Sales, Marketing , Product Development , Market Research, Customer Service / Order Desk
  - Materials, Manufacturing, Pricing, Warehouse / Inventory

To continually recommend initiatives and take proactive responsibility for district marketing and sales activities.

To prepare analysis of competitive products and selling techniques, conduct customer research activities, and continually solicit customer needs, on an ongoing basis, as well as, analyze competitive sales budgets, quotas, pricing and distribution strategies.
To obtain “the best” positioning of company products (displays) with distributors at point-of-purchase sites ensuring maximum exposure and promotion of company products.
To work with established company marketing and pricing literature and modify these within the district to ensure customers and potential customers are well informed.

Major Responsibilities (Continued)

To conduct on-site product training sessions and seminars for customers, distributors, and operators (in a safe manner), as well as, co-ordinating presentations at Lincoln’s own company demonstration facilities (working out all logistics including: rental of necessary facilities, presentation equipment, set-up of welding procedures, product lines, marketing literature, and pricing information, to ensure well-co-ordinated technical presentations.).
To continually provide technical support to all customers, build strong relationships and work with distributors with respect to their inventories, inventory turns and margins, recommending appropriate pricing strategies and managing accounts according to account sales volumes.
To participate actively in industry trade shows, arrange floor space and displays and to represent company products in professional manner distributing marketing information and conducting demonstrations as required.
To attend ongoing product training sessions at the company corporate headquarters in Cleveland, Ohio and Toronto (as required) and continually stay abreast of developments in the industry with a view to enhancing all sales activities.
To attend sales meetings and seminars, maintain accurate and up-to-date monthly expense reports, call record (sales), mileage reports, sales budgets, submit account reports as well as the top 30 largest account report.
To troubleshoot customer concerns, product returns, service and repairs through the co-ordination and administration of warranties.
To continually monitor performance against budgeted objectives and to modify sales strategies accordingly.
To establish and maintain progressive relations with customers and suppliers, and actively participate in company sanctioned industry associations.
To maintain a high profile posture on behalf of the company through tactful administration of public relations and excellence in the execution of presentations, sales meetings, trade shows and follow-up meetings.
To participate co-operatively as an employee within the company Performance Appraisal Process and Merit Rating System.

Major Responsibilities (Continued)

To actively participate in company, staff or individual one-on-one meetings on an ongoing basis for the purposes of effective teamwork, enhanced communication and progressive co-operation strategies within the department as well as other departments across the company.
To continually contribute to the profitability of the company and ongoing business operations by initiating, recommending and implementing continuous improvement strategies and initiatives.
To fully abide and actively support Lincoln Electric’s Environmental Health & Safety policies, practices and procedures with respect to protecting the environment, the conservation of nature resources and the Health & Safety of all employees.
To conduct any general duties, specific projects and responsibilities as assigned or required by the Regional Manager – Ontario in a timely and professional manner.

Position Requirements and Factors

Minimum Education Requirement:

University Degree - 3 Year Community College Diploma or equivalent

Location and Travel requirements:

Technical Sales Representative to manage and grow business across the Niagara Peninsula to London corridor (south of Highway 401).
The ideal candidate will be based in the Southern Ontario/Hamilton area and be comfortable spending approximately 70% of their time traveling and meeting directly with customers.

Minimum Experience & Training Requirement:

More than 3 years

Machines, Tools & Equipment:

Lincoln Electric Equipment
Lincoln Electric Filler Metals
Lincoln Electric Software
Laptop Computer
Software Programs
Telephone
Calculator
Fax
Hand Tools
Audio Visual Equipment
Automobile

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

Apply on jobs.lincolnelectric.com About employer

More about this job

Responsibilities

The Technical Sales Representative is responsible for managing territory sales activities, developing new business, and maintaining relationships with major accounts and distributors. They will also conduct product training, provide technical support, and analyze market trends to meet budgeted sales objectives.

Requirements

Candidates must possess a university degree or a 3-year community college diploma and have more than 3 years of relevant experience. The role requires significant travel within the Niagara Peninsula to London corridor and the ability to work effectively with industrial machinery and software.

Skills

Technical Sales
Account Development
Lead Generation
Product Training
Market Research
Strategic Planning
Sales Forecasting
Competitive Analysis
Technical Support
Presentation Skills
Inventory Management
Pricing Strategy
Public Relations
Continuous Improvement

Visa sponsorship

Not detected in the job text

Keywords

Industrial Machinery
Welding
Cutting
Brazing
Machining
Process Automation
Field Repair
Materials Science
Power Electronics
Intelligent Software
Sales
Marketing
Account Management
Technical Sales
Territory Management
Budgeting
Forecasting
Product Training
Trade Shows
Customer Service
Inventory Management
Pricing Strategies
Warranty Administration
Environmental Health & Safety
Performance Appraisal

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Work requirements

Jobs in Canada