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Added 4 days ago
Creative Ops Manager - Canada
Fanatics Betting & Gaming
Mississauga, ON
…integrated ecosystem - connected by the Fanatics ONE loyalty program and FanCash, the currency of sport - delivering personalized experiences to over 100 million fans worldwide. Fanatics…
Added 4 days ago
C
Senior Manager, GTM & Revenue Finance
Cohere
Toronto, ON
- $265,000 to $320,000 USD / year
- Full-time
- On-site
We're hiring a Senior Manager to lead GTM and Revenue Finance as part of the Strategic Finance team. This person will have direct exposure to the CFO, CRO and board materials. You will lead…
Added 15 days ago
Senior Sales Manager
INNIO
AB
Keep Growing: Access a robust tuition and professional development program, as well as internal training and career development opportunities to expand your skills and advance your career.
Added 15 days ago
Senior Sales Manager
INNIO
AB
Keep Growing: Access a robust tuition and professional development program, as well as internal training and career development opportunities to expand your skills and advance your career.
Added 17 days ago
E
EverCommerce - Staff Engineer
Evercommerce
ON
- $160,000 to $190,000 CAD / year
- Full-time
…event-driven Java/Spring Boot microservice in the morning, mentor a senior engineer on system design in the afternoon, and deploy generative AI / agentic workflows (AWS Bedrock) to…
Added 24 days ago
L
Senior Manager - Marketing Measurement Strategy and Testing
LinkedIn
Toronto, ON
- Full-time
- Hybrid
This role can be based in Toronto, or across approved U.S
Added 28 days ago
Senior Integrated Marketing Manager, Verticals
StackAdapt
Canada
We’re looking for a Senior Integrated Marketing Manager to shape how StackAdapt shows up for B2B and Retail/Commerce marketers. You’ll turn business priorities, revenue insights, and market…
Added 29 days ago
RQ08777 - Program Manager - Senior
Rubicon Path
Toronto, ON
To achieve this mission, STADS requires a Program Manager/Strategic Advisor to support and coordinate various streams of work and to support strategic technology and data planning and…
Added 29 days ago
CI
Manager, Growth & New Channels
Chexy Inc.
Toronto, ON
- Full-time
Chexy is hiring a Manager, Growth & New Channels (or Senior Associate, depending on experience) to find our next channels. You report to the Director, Growth Marketing and spend most of…
Added 1 month ago
Manager, fraud strategy
National Money Mart Company
Toronto, ON
Must have good business judgment with demonstrated ability to think creatively and strategically
Added 1 month ago
RQ09770 - Sr. Project Manager/Leader
Source Code
Toronto, ON
- Demonstrated experience with managing multi-year multi-million budget projects (must have) · - Experience with Azure Cloud Data services, including Data Factory, Databricks, Data Lake, Unity Catalogue, SQL Warehouse (must have)
Added 1 month ago
SC
RQ11027 - Sr. Product Manager
Source Code
St. Catharines, ON
- $71.76 to $107.67 CAD / hour
Ability to articulate and prioritize issues and risks at program management and senior executive level and recommend mitigation strategies for decision makers
Added 1 month ago
SC
RQ11075 - Sr. Solution Architect - CRM
Source Code
Toronto, ON
- $92.85 to $139.27 CAD / hour
A Senior Solution Architect is needed to support Enterprise Architecture artifact creation / update for the Geospatial Ontario IT Program when seeking corporate governance (Architecture…
Added 1 month ago
SC
RQ11116 - Sr. Project Manager/Leader (Siebel)
Source Code
Toronto, ON
- $61.79 to $92.69 CAD / hour
Provides, project, program, and/or portfolio reporting to multi-stakeholders at senior executive levels.
Added 1 month ago
SC
RQ10952 - Sr. Project Manager/Leader (Data & AI Governance)
Source Code
Toronto, ON
- $77.32 to $115.98 CAD / hour
Provides, project, program, and/or portfolio reporting to multi-stakeholders at senior executive levels.
Added 1 month ago
SC
RQ11171 - Sr. Project Manager/Leader
Source Code
Toronto, ON
- $77.32 to $115.98 CAD / hour
Must Have Skills:
Added 1 month ago
SC
RQ10786 - Sr. Project Manager/Leader
Source Code
Toronto, ON
- $77.32 to $115.98 CAD / hour
Provide project, program, and/or portfolio reporting to multi-stakeholders at senior executive levels
Added 1 month ago
SC
RQ11217 - Sr. Project Manager/Leader
Source Code
Toronto, ON
- $77.32 to $115.98 CAD / hour
Provides, project, program, and/or portfolio reporting to multi-stakeholders at senior executive levels.
Added 1 month ago
SC
RQ00699 - Sr. Program Manager
Source Code
Orillia, ON
- $84.74 to $127.1 CAD / hour
Work with the project team in completing all relevant and required documentation in alignment with OPS standards.
Added 1 month ago
SC
RQ11148 - Sr. Project Manager/Leader
Source Code
Toronto, ON
- $77.32 to $116.05 CAD / hour
- Full-time
Provide project, program, and/or portfolio reporting to multi-stakeholders at senior executive levels
Added 1 month ago
SC
RQ11267 - Program Manager - Senior
Source Code
Toronto, ON
- $92.69 to $139.03 CAD / hour
- Full-time
Ensure delivery is cost-effective, efficient and compliant with OPS, Ministry, Cluster and project/program management methodologies, standards and frameworks.
Added 1 month ago
SC
RQ11335 - Sr. Project Manager/Leader
Source Code
Toronto, ON
- $77.32 to $115.98 CAD / hour
- Full-time
As a Senior Project Manager accountable for initiatives supporting the OPS Enterprise Network Security Program, you will lead the planning, governance, and delivery of large-scale,…
Added 1 month ago
SC
RQ00754 - Project Manager/Leader - Senior
Source Code
Guelph, ON
- $75.96 to $113.94 CAD / hour
- Full-time
…large scale, complex, high profile and high risk projects for OPS I&IT initiatives. Ensures project deliverables meet clients' business requirements on time, scope and budget, with a focus…
Added 1 month ago
SC
RQ11293 - Software Developer - Senior
Source Code
Toronto, ON
- $71.09 to $106.63 CAD / hour
- Full-time
…breaks) every Monday to Friday inclusive at the identified OPS office…
Added 1 month ago
SC
RQ11295 - Project Manager/Leader - Senior
Source Code
Toronto, ON
- $77.32 to $115.98 CAD / hour
- Full-time
Provides, project, program, and/or portfolio reporting to multi-stakeholders at senior executive levels.

Senior Manager - Marketing Measurement Strategy and Testing

Toronto, ON, Canada

Hybrid

Full-time

Apply on jobs.smartrecruiters.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Hybrid
Work location: This role can be based in Toronto, or across approved U.S
Posting language: English
Posted: Oct 21, 2026

Original job description

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role is posted in multiple countries, including the US. If you apply, your application and personal information will be retained in accordance with our legal retention obligations (for example, we are legally required under US law to retain hiring records for each position posted in the US for at least two years from the date of the hiring decision), which may impact our ability to honor application deletion or personal data deletion requests.

This role can be based in Toronto, or across approved U.S. locations outside of the New York City and San Francisco Bay Area.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

This role will report within the Marketing Measurement team that oversees measurement frameworks, strategy, and testing across all LinkedIn business units. The team ensures the latest in measurement methodologies are applied to unlock marketing growth and deliver against our business goals. The main portfolio for this role will focus on developing our Attribution programs for performance management in our Field and Enterprise B2B business space. We expect the candidate to have a solid understanding of attribution frameworks, including Multi-touch attribution, customer churn, and LLM-based attribution models, and their utility for performance management, goal setting, and campaign optimization for business adoption.

The Sr. Manager, Measurement Strategy, will build strong cross-functional relationships with Data Science, Demand Gen Ops, Marketing performance, and FP&A to develop models that reflect the needs of the business and the value they will deliver.

We may record and transcribe interviews for this role with AI assisted technology. Candidates will be notified in advance and given the opportunity to opt out of the interview recording. Your decision to participate or decline will not impact your eligibility for hire. To learn more about LinkedIn's use of interview intelligence technologies, please visit our candidate portal: https://www.linkedin.com/legal/candidate-portal

Key Responsibilities:

Become the program manager and ‘go-to’ for our in-house attribution model, leading its adoption and roadmap to scale across LinkedIn globally
Driving organizational adoption, alignment and change management for attribution methodologies.
Present measurement outcomes and investment recommendations to key decision makers
Manage and own a multi-year implementation roadmap for attribution capabilities incorporating different goals, requirements, and timelines.
Managing cross-functional dependencies, prioritization, and execution across teams.
Establishing governance, operating rhythms, success metrics, and executive updates.
Driving accountability for milestone delivery and adoption outcomes.
Identify B2B customer lifecycle stages and partner with Data Science teams to design models that help identify marketing effectiveness against each stage
Collaborate with DGOps, Data Science, Measurement Testing and Marketing teams to build a unified roadmap and key deliverable milestones
Bring subject matter expertise to evolve existing methodology and enhance our model capabilities, with support from MMM and Testing programs
Build investment cases and own the ROI of the program and communicate the ROI lift achieved through adoption of Model in operations
Support team’s efforts in building sandbox plans that rely on MA and MMM to replace Last-Click attribution
Work with our channel teams on investment use cases and optimizations in flight (Cross BU)
Build a growth plan to expand Modeled Attribution capabilities
Support our media execution teams to drive the adoption, get feedback and improve our model scope
Work closely with marketing teams to optimize channel effectiveness and optimize marketing spend with our measurement models
Work with testing team or build proposals on validating performance results
Oversee the team’s efforts in tying MMM incrementality signals in MA
Scope out needs of DGOps and FP&A on key requirements for planning, connecting with MMM lead on how planning will work top down
Bringing innovation and ideation to keep LinkedIn Measurement models best-in-class across the industry

Qualifications

Basic Qualifications:

8+ years of marketing experience in GTM, Ops, or Analytics
5+ years of experience in a data analytics role
BA or BS degree or equivalent experience

Preferred Experience:

4+ years in working on adoption of measurement programs (MMM, Multi-Touch Attribution) in a large-scale cross functional environment
Demonstrated ability to influence key stakeholders and drive organizational adoption of analytics products and measurement frameworks.
Experience driving execution of roadmaps across technical and business teams.
Strong change management and communication skills with a track record of driving measurable business adoption.
Proficiency in data analysis, modeling and visualization to solve complex business problems, with knowledge of B2B attribution modeling and ROI analysis
Experience working on attribution and measurement models for B2B businesses
Understanding of business needs including both operations and planning
Strong analytical and quantitative skills, with proficiency in data analysis tools and programming languages
Demonstrated success in driving business impact through the implementation of measurement strategies
Strong communication skills with an ability to tailor messages for both business and technical audiences.
Self-starter with strong project management skills - ability to focus on tactical execution to get the job done
Enquiring mind with the ability to recognize inefficiencies and challenge the status quo

Suggested Skills:

Proficient in Measurement Visualization & Reporting Platforms
Understanding of CRM and Revenue Systems
Data Warehousing & Analytics Tools
SQL and Data Exploration
Experimentation Frameworks

The range of expected compensation for this position is CAD 186,300 to 236,300, which includes potential compensation under non-discretionary annual performance bonus and/or other applicable incentive compensation plans. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location, and may be subject to the terms and conditions of various applicable plans and policies. Actual compensation packages may be different in other locations due to differences in the cost of labor.

This position may also include stock grants and/or benefits. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Global Data Privacy Notice and Compliance Posters for Job Candidates

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.

Apply on jobs.smartrecruiters.com About employer

More about this job

Responsibilities

The Senior Manager will run the attribution model program, drive adoption and change management, and present measurement results to decision makers. They will manage a multi-year roadmap, coordinate cross-functional teams, and own the ROI of the program.

Requirements

Candidates need 8+ years of marketing experience in go-to-market, operations or analytics, and 5+ years in a data analytics role. Experience with B2B attribution or measurement programs such as MMM and multi-touch attribution, plus strong stakeholder influence and communication skills, is preferred.

Skills

Multi-touch attribution
Marketing mix modeling (MMM)
Customer churn modeling
LLM-based attribution models
B2B attribution modeling
ROI analysis
Program management
Change management
Roadmap execution
Stakeholder influence
SQL
Data exploration
Data visualization
Measurement visualization and reporting platforms
CRM and revenue systems
Data warehousing and analytics tools
Experimentation frameworks
Budget planning
Financial planning
Governance and operating rhythms

Benefits

Stock grants
Non-discretionary annual performance bonus

Keywords

marketing measurement
attribution
multi-touch attribution
marketing mix modeling
MMM
B2B marketing
ROI analysis
program management
change management
SQL
data science
experimentation
incrementality testing
CRM
FP&A
marketing analytics
revenue operations
Salesforce
data visualization
measurement strategy

Seniority

Manager

Perks

Performance bonus
Stock or equity

Tools

SQL
CRM systems
Data warehousing tools
Measurement visualization and reporting platforms

Languages

English

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Work requirements

Jobs in Canada