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Locala

VP of Ad Ops

Montreal, QC, Canada
Toronto, ON, Canada

Pay: Base Compensation for this role is around $110-145K + competitive variable compensation
Job type: Full-time
Posting language: English
Posted: Sep 22, 2026

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Original job description

Locala is hiring for a VP of Ad Ops role. We are looking for candidates in the Miami, Montreal, or Toronto areas. This role is hybrid with 2-3 days expected in office.

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

YOUR ROLE:

The VP Ad Ops role will report to the COO. This role is the central authority and risk owner, ensuring global execution, accountability, and consistency for our trading, support ops, and insights and reporting teams. Your responsibilities will include:

Global Strategic Leadership:

Oversees the entire trading practice globally
Defines and implements the central trading strategy
Manager of head of trading / Adops / Reporting Insight

Accountability for delivery and performance

Is accountable for the overall performance of the trading department (media and margin performance)
Is accountable for the correct delivery of all campaigns and the adherence to all established SLAs

Governance

Is the main interface with local Managing Directors (MDs) and Heads of Customer Success (Head of CS).
Is the final point in the escalation process when a Strategic Client (Tier 1) is at high risk.

YOUR PROFILE:

10+ years of progressive experience in ad operations, programmatic trading, or digital media, with a minimum of 5 years in a senior leadership role overseeing large-scale or global teams.
Deep, hands-on understanding of the programmatic ecosystem (DSPs, SSPs, ad servers, exchanges), with specific experience in mobile or location-based commerce media being a strong plus.
Proven track record of defining, implementing, and governing centralized trading strategies across multiple regions or markets. Experience managing other leaders (such as Heads of Trading or Ad Ops Directors) is required.
Strong financial acumen with demonstrated experience managing media performance, optimizing margin profitability, and holding teams accountable to strict delivery SLAs.
Exceptional ability to interface with and influence senior internal stakeholders, particularly local Managing Directors (MDs) and Heads of Customer Success (CS).
Undergraduate degree required; Master’s degree or MBA is a plus.
Solution-oriented, highly analytical, and adaptable. You thrive in a dynamic environment and have a demonstrated ability to lead through organizational change.

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
401k with Company Match
Paid Parental Leave
Paid Vacation, Sick Time & Holidays
Base Compensation for this role is around $110-145K + competitive variable compensation

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More about this job

Responsibilities

The VP of Ad Ops will provide global strategic leadership for trading, support operations, and reporting teams while ensuring execution accountability. They are responsible for media and margin performance, campaign delivery, and serving as the final escalation point for strategic clients.

Requirements

Candidates must have 10+ years of experience in ad operations or digital media, including at least 5 years in a senior leadership role. A strong understanding of the programmatic ecosystem and financial acumen are required, along with an undergraduate degree.

Skills

Ad operations
Programmatic trading
Digital media
Strategic leadership
Financial acumen
Team management
Media performance
Margin optimization
SLA management
Stakeholder management
DSPs
SSPs
Ad servers
Exchanges
Mobile advertising
Location-based commerce

Benefits

Medical insurance
Dental insurance
Vision insurance
401k with company match
Paid parental leave
Paid vacation
Sick time
Holidays
Training and development

Visa sponsorship

Not detected in the job text

Keywords

Ad Ops
Programmatic
Commerce Media
Trading Strategy
SLA
DSPs
SSPs
Ad Servers
Exchanges
Mobile Advertising
Location Data
Margin Profitability
Customer Success
Strategic Leadership
Digital Media
Reporting
Insights
Campaign Delivery
Financial Acumen
Stakeholder Management

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