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Added 32 mins ago
Associate Director, Media Planning
Klick
Toronto, ON
Full-time
…and optimize campaigns, and serves as a daily client-facing lead. The role also manages media budgets, vendor relationships, performance reporting, and cross-functional collaboration with…
Added 4 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
The Project Manager, Sales Enablement and Executive Customer Communications will own and lead the development of executive-facing sales enablement content and systems that support…
Added 4 hours ago
Change & Communication Strategist
Jobbe
Halifax, NS
$75,000 to $145,000 CAD / year
Full-time
…role combines strategic planning with hands-on execution and content…
Added 4 hours ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON
$120,000 to $165,000 CAD / year
Full-time
…problems that do not yet have an obvious playbook. You will lead an internal team and external agency partners while working closely with performance marketing/UA, product, brand, and…
Added 5 hours ago
Demand Generation Manager
Loopio Inc.
Remote, Canada
$100,000 to $130,000 CAD / year
Full-time · Remote
Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
Added 6 hours ago
Communications Assistant
Manufacturing Job Site
Thunder Bay, ON
Internship
JOIN OUR TEAM AND HELP LEAD WITH CARE, COMPASSION AND COMMITMENT!
Added 6 hours ago
Senior Content & Audience Growth Lead
ID Quotient
Toronto, ON
Contract
We’re looking for a Senior Content & Audience Growth Lead
Added 7 hours ago
Salesforce Technical Architect - Financial Services Cloud, Marketing Cloud & Data360 - Manager
EY
Toronto, ON · Montreal, QC
Hands-on development within Agentforce Marketing / Marketing Cloud Next (and Marketing Cloud Engagement where clients haven't migrated): journeys, AMPscript/SSJS, Journey Decisioning,…
Added 9 hours ago
Senior Manager, Video Production
St. Joseph Communications
Toronto, ON
$80,000 to $90,000 CAD / year
…in the creation, publication and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology and state-of-the-art print…
Added 9 hours ago
Social Media & Marketing Coordinator
Klick
Toronto, ON
Full-time
The Social Media & Marketing Coordinator supports Klick’s internal Brand Experience team in delivering social media and digital marketing programs across Klick-owned channels. The role…
Added 9 hours ago
Creative Strategist
DOE Media
Canada
Full-time
Lead creative strategy for performance-driven content across platforms such as Meta and TikTok
Added 10 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
The Project Manager, Sales Enablement and Executive Customer Communications will own and lead the development of executive-facing sales enablement content and systems that support…
Added 10 hours ago
Social Media & Marketing Coordinator
Klick
Toronto, ON
Full-time
The Social Media & Marketing Coordinator supports Klick’s internal Brand Experience team in delivering social media and digital marketing programs across Klick-owned channels. The role…
Added 10 hours ago
Proposal & Commercial Operations Lead
Metro Supply Chain
Mississauga, ON
Full-time
The Proposal & Commercial Operations Lead plays a critical role in supporting Metro Supply Chain's revenue growth objectives by leading the preparation and management of customer-facing…
Added 11 hours ago
Head of Paid Search
Valnet Inc.
Montreal, QC
Full-time
Direct Reports: Senior Performance Marketing Manager(s) and paid search specialists
Added 11 hours ago
Delivery Lead | Accenture Song
Accenture
Toronto, ON
Full-time
…design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry…
Added 11 hours ago
Project Manager - Pharma
Publicis Health
Toronto, ON
$75,000 to $85,000 CAD / year
Full-time
The Project Manager will lead low- to mid-complexity, multi-channel work across digital and traditional deliverables, which may include websites, emails, banners, social content, print…
Added 11 hours ago
Head of Paid Search
Valnet
Montreal, QC
Full-time
Direct Reports: Senior Performance Marketing Manager(s) and paid search specialists
Added 11 hours ago
Senior Development Officer - Donor Engagement
Daily Bread Food Bank
Toronto, ON
Full-time
Lead the logistical execution of donor engagement touchpoints/events including briefing partners, guest list coordination, invitations, event run-of-show, staffing plans, catering, and…
Added 12 hours ago
Associate Director, SEO (Mat leave Contract)
INNOCEAN Canada
Toronto, ON
Contract
…technical expertise with strategic thinking, and who's excited to lead SEO and GEO initiatives across some of Canada's largest automotive accounts. If you're a confident, client-facing…
Added 12 hours ago
Operations & Experience Coordinator
Viral Nation Inc.
Toronto, ON
Track event spend against the budget set by the Corporate Marketing lead, log commitments and invoices, and flag variances as they arise.
Added 12 hours ago
Head of sales / partnerships
PADS Financial
Montreal, QC
Full-time
Pads Financial is vertically integrated; from lead acquisition to loan servicing everything is done in-house to insure excellent customer service, rapid processing, and the best rates. Each…
Added 12 hours ago
Operations & Experience Coordinator
Viral Nation
Toronto, ON
Full-time
Track event spend against the budget set by the Corporate Marketing lead, log commitments and invoices, and flag variances as they arise.
Added 13 hours ago
Sr. Product Marketing Manager (Technical Products) - Canada
ActiveProspect, Inc.
Remote, Canada
Full-time · Remote
ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by…
Added 13 hours ago
Staff UX Designer
BeyondTrust
Canada
Full-time
The Staff User Experience (UX) Designer will lead high profile projects for the BeyondTrust security software platforms. As the Staff UX Designer, you will be responsible for creating…

Loopio Inc.

Demand Generation Manager

Remote, Canada

Pay: $100,000 to $130,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Posting language: English
Posted: Oct 1, 2026

Apply About employer

Applications open in a new tab.

Original job description

Take your career to new heights with Loopio! 🚀✨

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and broader pipeline-generating campaigns across the funnel. In this role, you'll take campaigns from planning through execution, measurement, and optimization, working closely with Sales, SDRs, RevOps, and Content along the way. You'll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated, multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale, and who's energized by owning outcomes end to end.

Note: This is an existing vacancy on the team

What You’ll Be Doing

Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts
Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account
Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with our Ad Agency

Demand Generation

Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth
Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity
Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages

Optimization & Reporting

Continuously test and optimize channel mix, messaging, and campaign structure based on performance data
Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership
Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

What You’ll Bring to the Team

4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines
An analytical mindset, with the ability to translate data into actionable campaign optimizations
Strong written and verbal communication skills, and comfort presenting results to leadership
Experience in a B2B SaaS or tech company is an asset
Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Where You’ll Work 📍

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world from which we hire.
Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).

The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio.
We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!

Our four Employee Resource Groups offer opportunities for employees to learn and connect year-round.
You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description - particularly members of underrepresented groups.

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻‍💻 At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews 🤖 The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.

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More about this job

Responsibilities

The Demand Generation Manager will own campaign strategy across account-based programs and broader pipeline-generating initiatives. They will manage the end-to-end execution, measurement, and optimization of multi-channel campaigns while collaborating with Sales and RevOps teams.

Requirements

Candidates should have 4-7+ years of B2B marketing experience with a strong background in ABM and demand generation. Proficiency in marketing automation, CRM platforms, and funnel analytics is required to drive qualified leads and pipeline growth.

Skills

Demand generation
Account-based marketing
Campaign strategy
Email marketing
Lead scoring
Marketing automation
CRM
Salesforce
HubSpot
Funnel metrics
Project management
Data analysis
Paid media
Content syndication
B2B marketing
Strategic planning

Benefits

Health and wellness benefits
Professional mastery allowance
MacBook laptop
Monthly phone and internet subsidy
Work-from-home budget
Equity

Remote locations

Toronto, Ontario, Canada
Vancouver, British Columbia, Canada
London, United Kingdom
Gujarat, India
Maharashtra, India
Bengaluru, India

Remote locations (standardized)

Bengaluru, Karnataka, India
Gujarat, India
London, England, United Kingdom
Maharashtra, India
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
ABM
B2B SaaS
Salesforce
HubSpot
Hockeystack
BI Tools
MQL
SQL
Pipeline
ROI
LinkedIn Ads
Google Ads
Capterra
Reddit
Intent Data
Predictive Scoring
AI-driven personalization
Lead Nurturing
Lifecycle Reporting
Content Syndication
Account Planning
Buying Committees
Direct Mail
Executive Events
Conversion Rate Optimization
ICP
Marketing Automation
Remote-first
Total Rewards

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