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Added 1 hour ago
Demand Generation Manager
Loopio Inc.
Remote, Canada
$100,000 to $130,000 CAD / year
Full-time · Remote
Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and…
Added 3 hours ago
Director of Sales & Marketing
Feisty Media
Canada
Full-time
Set the sales calendar and campaign cadence in partnership with the CEO and leadership team.
Added 7 hours ago
Delivery Lead | Accenture Song
Accenture
Toronto, ON
Full-time
…experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our…
Added 7 hours ago
Digital Marketing Specialist
Polaron Energy
Toronto, ON · Scarborough, ON
Full-time
…management (Shopify & Google Merchant Center), and advanced email automation (Klaviyo). You will also design visual marketing collateral and be a first point of contact to junior-level team…
Added 7 hours ago
Associate Director, Data Analytics & Prospecting
UJA Federation of Greater Toronto
Toronto, ON · North York, Ontario
Full-time
…need to deepen cultivation, solicitation, stewardship, and campaign performance across the organization. Reporting to the Senior Director of Data, Analytics and Reporting, this role serves…
Added 9 hours ago
Marketing Coordinator
Urbandale Corporation
Ottawa, ON
Support email marketing, digital advertising and marketing automation.
Added 9 hours ago
Solution Product Marketing Manager - Canada
ActiveProspect, Inc.
Remote, Canada
Full-time · Remote
Added 10 hours ago
Demand Marketing Specialist
PrideNow
Toronto, ON
$31.72 CAD / hour
Contract
In this position, you will have the opportunity to work closely with our integrated campaign managers to support the execution programs that drive the core marketing campaign strategies…
Added 13 hours ago
Marketing Automation Manager
Seequent
Vancouver, BC
Contract
This role leads the design, development, and continuous improvement of marketing automation programmes, including lead nurture, email engagement, campaign workflows, and integrations across…
Added 13 hours ago
Senior Coordinator, PR & Creator Partnerships
Academy Inc
Toronto, ON
Pull campaign and creator-level metrics (reach, engagement rate, CPM, cost per engagement, EMV) and draft wrap reports with clear takeaways
Added 13 hours ago
Salesforce Quality Analyst
Tata Consultancy Services
Toronto, ON · Greater Toronto Area, Canada
$85,000 to $100,000 CAD / year
Full-time
Develop and maintain automation test frameworks using Selenium, Playwright, or similar tools.
Added 14 hours ago
Marketing Manager
Express Employment Professionals - Cambridge
Cambridge, ON
$70,000 to $80,000 CAD / year
Full-time
Added 14 hours ago
Campaigns Manager
ContactMonkey
Toronto, ON
$120,000 to $130,000 CAD / year
Full-time
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
Added 14 hours ago
Campaigns Manager
ContactMonkey
Toronto, ON
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
Added 14 hours ago
Marketing Manager
Sapling Financial Consultants
Toronto, ON
Full-time
Monitor campaign results and make changes based on data insights to improve results
Added 19 hours ago
Marketing Manager
Codentrel
Mississauga, ON
Full-time
Monitor and analyze campaign performance metrics to optimize ROI
Added 1 day ago
Director, Media Strategy
Jobgether
Canada
Full-time
Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches.
Added 1 day ago
Coordinator, Email Marketing (6-Month Contract)
sephora.com
Toronto, ON
Full-time
Create and maintain process and training documentation for campaign execution
Added 1 day ago
Director, Media Strategy
Jobgether
Canada
Full-time
Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches.
Added 1 day ago
Station, Projects & Engineering Analyst (PEY Student) 1
Kinectrics
Toronto, ON
Full-time
…Technical Excellence Seminars, DEI initiatives, the United Way campaign, and many…
Added 1 day ago
Station, Projects & Engineering Analyst (PEY Student)
Kinectrics
Toronto, ON
Full-time
…Technical Excellence Seminars, DEI initiatives, the United Way campaign, and many…
Added 1 day ago
Digital Marketing Specialist
ZenaTech Inc.
Vancouver, BC
$65,000 to $75,000 CAD / year
Full-time
Campaign Management: Plan and execute multi-channel marketing campaigns (including SEO, SEM, email, social media, PPC, and content marketing) aligned with our business goals.
Added 1 day ago
Senior Lifecycle Marketing Manager
VelocityEHS
Canada
Full-time
Hands-on experience with relevant marketing automation and email tools, including Marketo and 6sense, with experience using or managing AI-enabled workflows, automation, personalization,…
Added 1 day ago
Marketing Coordinator
Informa Group Plc.
Toronto, ON
Full-time
Work with internal resources, external agencies and partners to develop campaign creative work and produce event signage and advertising.
Added 1 day ago
Director, Digital Marketing & Web Experience
Varicent
Toronto, ON
Partner with agencies on campaign execution, optimization, reporting, and performance recommendations.

Loopio Inc.

Demand Generation Manager

Remote, Canada

Pay: $100,000 to $130,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Posting language: English
Posted: Oct 1, 2026

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Original job description

Take your career to new heights with Loopio! 🚀✨

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and broader pipeline-generating campaigns across the funnel. In this role, you'll take campaigns from planning through execution, measurement, and optimization, working closely with Sales, SDRs, RevOps, and Content along the way. You'll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated, multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale, and who's energized by owning outcomes end to end.

Note: This is an existing vacancy on the team

What You’ll Be Doing

Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts
Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account
Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with our Ad Agency

Demand Generation

Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth
Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity
Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages

Optimization & Reporting

Continuously test and optimize channel mix, messaging, and campaign structure based on performance data
Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership
Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

What You’ll Bring to the Team

4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines
An analytical mindset, with the ability to translate data into actionable campaign optimizations
Strong written and verbal communication skills, and comfort presenting results to leadership
Experience in a B2B SaaS or tech company is an asset
Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Where You’ll Work 📍

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world from which we hire.
Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).

The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio.
We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!

Our four Employee Resource Groups offer opportunities for employees to learn and connect year-round.
You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description - particularly members of underrepresented groups.

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻‍💻 At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews 🤖 The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.

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More about this job

Responsibilities

The Demand Generation Manager will own campaign strategy across account-based programs and broader pipeline-generating initiatives. They will manage the end-to-end execution, measurement, and optimization of multi-channel campaigns while collaborating with Sales and RevOps teams.

Requirements

Candidates should have 4-7+ years of B2B marketing experience with a strong background in ABM and demand generation. Proficiency in marketing automation, CRM platforms, and funnel analytics is required to drive qualified leads and pipeline growth.

Skills

Demand generation
Account-based marketing
Campaign strategy
Email marketing
Lead scoring
Marketing automation
CRM
Salesforce
HubSpot
Funnel metrics
Project management
Data analysis
Paid media
Content syndication
B2B marketing
Strategic planning

Benefits

Health and wellness benefits
Professional mastery allowance
MacBook laptop
Monthly phone and internet subsidy
Work-from-home budget
Equity

Remote locations

Toronto, Ontario, Canada
Vancouver, British Columbia, Canada
London, United Kingdom
Gujarat, India
Maharashtra, India
Bengaluru, India

Remote locations (standardized)

Bengaluru, Karnataka, India
Gujarat, India
London, England, United Kingdom
Maharashtra, India
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
ABM
B2B SaaS
Salesforce
HubSpot
Hockeystack
BI Tools
MQL
SQL
Pipeline
ROI
LinkedIn Ads
Google Ads
Capterra
Reddit
Intent Data
Predictive Scoring
AI-driven personalization
Lead Nurturing
Lifecycle Reporting
Content Syndication
Account Planning
Buying Committees
Direct Mail
Executive Events
Conversion Rate Optimization
ICP
Marketing Automation
Remote-first
Total Rewards

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