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Added 8 mins ago
Meat & Seafood - Manager Meat
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Truro, NS
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 23 mins ago
Senior Service Designer
Aviso
Toronto, ON
$95,000 to $105,000 CAD / year
Full-time
…Designer is responsible for leading complex CX initiatives and managing a portfolio of strategic customer journeys across Aviso. You are a trusted consultant who partners with business…
Added 23 mins ago
Senior GIS Data Analyst
City of Niagara Falls
Niagara Falls, ON
$71,655 to $89,570 CAD / year
Contract
Provides and maintains advanced Geographic Information Systems (GIS) technical services with a focus on project development, decision support, business processes, data design,…
Added 23 mins ago
Assistant Project Manager
Rising Edge Group
Calgary, AB
Full-time
Reporting to the Program Manager, the Assistant Project Manager is responsible for working with an assigned Project Manager(s) to coordinate and accomplish the necessary project tasks and…
Added 23 mins ago
Assistant Project Manager
Rising Edge Group
AB · Edmonton, AB
Full-time
Reporting to the Program Manager, the Assistant Project Manager is responsible for working with an assigned Project Manager(s) to coordinate and accomplish the necessary project tasks and…
Added 23 mins ago
Senior Account Executive - Public Sector
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Full-time
Work with business development, marketing, value engineering and solution consulting to build boardroom-ready, business-case-driven proposals.
Added 23 mins ago
Communications & Brand Manager
Flynn Group of Companies
Mississauga, ON
$110,000 to $130,000 CAD / year
Full-time
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Added 23 mins ago
Retail Floor Supervisor - Langley (Full-Time)
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Langley (District), BC · Langley, BC
Full-time
Final Interview: Interview with Market Manager and People & Culture Business partner.
Added 23 mins ago
Retail Floor Supervisor - Windsor (12-Month Contract - Maternity Leave Coverage - Full Time)
Talize Inc / Recycling Rewards
Windsor, ON
Full-time
Final Interview: Interview with Market Manager and People & Culture Business partner.
Added 38 mins ago
Account Manager - Toronto and Central Ontario
Applied Medical
Toronto, ON
Full-time
Ability to travel to various locations, including client sites, company offices, industry events, and other business-related engagements, as required in the course of employment
Added 38 mins ago
Part-Time Retail Sales Representative for General Mills/Blue Buffalo - Regina
Encore Field Marketing Solutions Inc.
Regina, SK · SK, Regina, CA-SK
Part-time
You have top-notch communication, relationship-building and planning & organizational skills. You love being on the road, working independently and thrive in a fast-paced environment, you…
Added 38 mins ago
Associate Account Manager (GTA Toronto Ontario )
Smith+Nephew
Toronto, ON · CAN - Field
Full-time
Reporting to the Regional Sales Manager, the Associate Account Manager is accountable for the management and growth of the defined business categories within the Sports Medicine Business…
Added 52 mins ago
Foodservice Sales Manager
Lagoon Seafood / Fruits de mer Lagoon
Toronto, ON · Greater Toronto Area, Canada
Full-time
The Foodservice Sales Manager is a high-impact, entrepreneurial sales role focused on both winning new business and growing strategic customer relationships.
Added 52 mins ago
Directeur/directrice du développement des affaires
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Montreal, QC
Full-time
Added 52 mins ago
Executive Assistant & Operations Manager
Bennett Church Hill Capital Inc.
Ottawa, ON
Full-time
The Role: This position is responsible for managing all administrative components of our business while maintaining the day-to-day office and operational activities alongside of key…
Added 53 mins ago
Senior Manager - Financial Crime Intelligence - Intelligence, Enterprise Corporate Security
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Oversees the development and reporting of intelligence performance indicators, capability maturity measures, and outcome-based metrics demonstrating business value and risk reduction.
Added 53 mins ago
Registered Nurse in Primary Care Practice - Chilliwack
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Chilliwack, BC
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Added 53 mins ago
Assistant Vice President & CIO, IPC Wealth Dealer Managed Solutions
The Canada Life Assurance Company
London, ON · Toronto, ON
This executive will provide investment leadership across IPC Wealth and be accountable for the strategy, management and continued evolution of its dealer-managed investment capabilities.…
Added 53 mins ago
Service Delivery Manager
Finastra
Mississauga, ON
Full-time
Reporting to the Director, Client Delivery in North America and Europe, the Service Delivery Manager is responsible for ensuring the successful delivery of services to clients, maintaining…
Added 1 hour ago
National Account Manager
Cogent Communications
Toronto, ON · Greater Toronto Area, Canada
Full-time
Specific offers within the listed pay ranges are determined by a variety of factors such as experience, education, skills, certifications and business needs.
Added 2 hours ago
Logistics Manager
Snackruptors Inc
Canada
Other
Apply now to the Logistics Manager role on our growing Supply Chain team and be a part of our exciting journey!
Added 2 hours ago
Client Account Manager
International Financial Data Services (IFDS)
Toronto, ON
Full-time
…relationships with clients by delivering exceptional service and tailored solutions. A Client Account Manager is a trusted advocate for clients, championing their unique needs and providing…
Added 2 hours ago
In Store Bakery - Manager Bakery
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Dieppe, NB
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 2 hours ago
Director of IT
Zelus Material Handling
Aylmer, ON
Full-time
…with our people - individuals who bring passion, expertise, and a commitment to continuous improvement every day. Ardent supports its operating companies through shared services and…
Added 3 hours ago
Chargée de projets en événementiel, Montréal, QC / Program Manager in Events, Montreal, QC
JPdL
Montreal, QC
Full-time
Position: Program Manager in Events, Montreal, QC

Loopio Inc.

Demand Generation Manager

Remote, Canada

Pay: $100,000 to $130,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Posting language: English
Posted: Oct 1, 2026

Apply About employer

Applications open in a new tab.

Original job description

Take your career to new heights with Loopio! 🚀✨

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and broader pipeline-generating campaigns across the funnel. In this role, you'll take campaigns from planning through execution, measurement, and optimization, working closely with Sales, SDRs, RevOps, and Content along the way. You'll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated, multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale, and who's energized by owning outcomes end to end.

Note: This is an existing vacancy on the team

What You’ll Be Doing

Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts
Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account
Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with our Ad Agency

Demand Generation

Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth
Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity
Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages

Optimization & Reporting

Continuously test and optimize channel mix, messaging, and campaign structure based on performance data
Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership
Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

What You’ll Bring to the Team

4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines
An analytical mindset, with the ability to translate data into actionable campaign optimizations
Strong written and verbal communication skills, and comfort presenting results to leadership
Experience in a B2B SaaS or tech company is an asset
Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Where You’ll Work 📍

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world from which we hire.
Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).

The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio.
We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!

Our four Employee Resource Groups offer opportunities for employees to learn and connect year-round.
You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description - particularly members of underrepresented groups.

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻‍💻 At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews 🤖 The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.

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More about this job

Responsibilities

The Demand Generation Manager will own campaign strategy across account-based programs and broader pipeline-generating initiatives. They will manage the end-to-end execution, measurement, and optimization of multi-channel campaigns while collaborating with Sales and RevOps teams.

Requirements

Candidates should have 4-7+ years of B2B marketing experience with a strong background in ABM and demand generation. Proficiency in marketing automation, CRM platforms, and funnel analytics is required to drive qualified leads and pipeline growth.

Skills

Demand generation
Account-based marketing
Campaign strategy
Email marketing
Lead scoring
Marketing automation
CRM
Salesforce
HubSpot
Funnel metrics
Project management
Data analysis
Paid media
Content syndication
B2B marketing
Strategic planning

Benefits

Health and wellness benefits
Professional mastery allowance
MacBook laptop
Monthly phone and internet subsidy
Work-from-home budget
Equity

Remote locations

Toronto, Ontario, Canada
Vancouver, British Columbia, Canada
London, United Kingdom
Gujarat, India
Maharashtra, India
Bengaluru, India

Remote locations (standardized)

Bengaluru, Karnataka, India
Gujarat, India
London, England, United Kingdom
Maharashtra, India
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
ABM
B2B SaaS
Salesforce
HubSpot
Hockeystack
BI Tools
MQL
SQL
Pipeline
ROI
LinkedIn Ads
Google Ads
Capterra
Reddit
Intent Data
Predictive Scoring
AI-driven personalization
Lead Nurturing
Lifecycle Reporting
Content Syndication
Account Planning
Buying Committees
Direct Mail
Executive Events
Conversion Rate Optimization
ICP
Marketing Automation
Remote-first
Total Rewards

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