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Added 53 mins ago
Technical Sales Consultant
UniSysTech Consulting
Toronto, ON · Greater Toronto Area, Canada
Other
…broader Digital tech teams, and internal Banking channel & business groups. You will own the internal "sales & marketing" strategy to showcase the value of our modern AI, SDLC, cloud, and…
Added 53 mins ago
Director Consulting Services, Banking
CGI
Toronto, ON
Full-time
Demonstrated success in business development, relationship management, and solution delivery.
Added 1 hour ago
AI Solution Principal
HCLTech
ON · Ontario, Canada
Full-time
As the entry point into the Principal track, this role requires a balance of business development, technical credibility, and leadership, with accountability for growing a portfolio of…
Added 1 hour ago
National Account Executive - Small Store
Coca-Cola Canada Bottling Limited
Toronto, ON
Full-time
The National Account Executive I, Club Coke is responsible for developing and overseeing the DSD Club Coke program, which focuses on supporting frontline field sales to win with independent…
Added 1 hour ago
Business Development Team Lead
Fenergo
Remote, Canada
Remote
As Business Development Team Lead you will carry your own number and lead a team to carry theirs. You will be the example of excellence the team learns from, the operator who sets the pace,…
Added 2 hours ago
Business Development Team Lead
Fenergo
Toronto, ON
Full-time
As Business Development Team Lead you will carry your own number and lead a team to carry theirs. You will be the example of excellence the team learns from, the operator who sets the pace,…
Added 3 hours ago
Analyst/Sr. Analyst, Global Incentive Compensation
Salesforce Partner Canada
Toronto, ON
Full-time
…looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it…
Added 3 hours ago
Account Executive - Data Foundations, Public Sector
Salesforce Partner Canada
Quebec, QC
Full-time
Our Canadian Public Sector team is seeking a Data Account Executive with a proven track record of selling enterprise software across Ontario, Quebec, and the Atlantic Provinces. Customers…
Added 3 hours ago
Responsable de compte de région, affaires des petites entreprises - Growth Business Account Executive - Bilingual (English/French) Montreal
Salesforce Partner Canada
Montreal, QC
Full-time
Territory Account Executive, Small and Growth Business - Canada
Added 3 hours ago
Account Executive, Public Sector
Salesforce Partner Canada
Toronto, ON
Full-time
Our Canadian Public Sector team is seeking a Core Account Executive with a proven track record of selling enterprise software across Canada. Customers include Provincial Ministries and…
Added 3 hours ago
Small, Medium, and Growth Business - Account Executive - Vancouver (Office-Based)
Salesforce Partner Canada
Vancouver, BC
Full-time
Our Small, Medium, and Growth Business (SMB) Account Executive team is one of the fastest-moving sales teams at Salesforce, focused on helping small and mid-sized businesses unlock the…
Added 3 hours ago
Account Executive - Canada
SUSE
CAOOH - Out of Home: Canada
Full-time
…accounts within a specified territory or industry. The Account Executive is responsible for identifying and capitalising on new business opportunities, deepening customer relationships, and…
Added 4 hours ago
Account Executive, Automotive
Google
Toronto, ON
8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
Added 5 hours ago
Account Executive - Small Store
CONA Services
Toronto, ON
As an Account Executive, Small Store, you will play a key role in driving growth within Coke Canada's convenience retail channel by building strong customer relationships, executing…
Added 5 hours ago
National Account Executive - Small Store
CONA Services
Toronto, ON
The National Account Executive I, Club Coke is responsible for developing and overseeing the DSD Club Coke program, which focuses on supporting frontline field sales to win with independent…
Added 5 hours ago
National Account Executive - Small Store
CONA Services
Toronto, ON
The National Account Executive I, Club Coke is responsible for developing and overseeing the DSD Club Coke program, which focuses on supporting frontline field sales to win with independent…
Added 5 hours ago
Account Executive - Small Store
CONA Services
Toronto, ON
As an Account Executive, Small Store, you will play a key role in driving growth within Coke Canada's convenience retail channel by building strong customer relationships, executing…
Added 6 hours ago
Project Manager – Building Automation Systems (BAS) & HVAC Controls Projects, Vancouver BC
Siemens
Vancouver, BC
Full-time
Participate in our celebrations, social events and offsite business events.
Added 6 hours ago
Director of Operations
Quest Talent Search Solutions Ltd.
Vancouver, BC · Greater Vancouver, BC
$120,000 to $150,000 CAD / year
Full-time
Partner closely with Sales, Customer Success, and Executive Leadership to support growth objectives.
Added 6 hours ago
Entry-Level Commercial Real Estate Agent
Marcus & Millichap
AB · Edmonton, AB
Full-time
…at the highest level. From day one you are building your own business in commercial real estate investment sales. You do not need industry experience to start. You need drive, discipline,…
Added 6 hours ago
Commercial Real Estate Agent
Marcus & Millichap
AB · Edmonton, AB
Other
…at the highest level. From day one you are building your own business in commercial real estate investment sales. You do not need industry experience to start. You need drive, discipline,…
Added 6 hours ago
Entry-Level Commercial Real Estate Agent
Marcus & Millichap
Vancouver, BC
Full-time
…at the highest level. From day one you are building your own business in commercial real estate investment sales. You do not need industry experience to start. You need drive, discipline,…
Added 6 hours ago
Commercial Real Estate Agent
Marcus & Millichap
Vancouver, BC
Other
…at the highest level. From day one you are building your own business in commercial real estate investment sales. You do not need industry experience to start. You need drive, discipline,…
Added 7 hours ago
Business Development Representative
Arrowhead Programs
Langley (District), BC · BC
Full-time
…Insurance Managers Ltd. is seeking an energetic and results-driven Business Development Representative to expand our market presence across Western…
Added 8 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
The Project Manager, Sales Enablement and Executive Customer Communications will own and lead the development of executive-facing sales enablement content and systems that support…

Loopio Inc.

Demand Generation Manager

Remote, Canada

Pay: $100,000 to $130,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Posting language: English
Posted: Oct 1, 2026

Apply About employer

Applications open in a new tab.

Original job description

Take your career to new heights with Loopio! 🚀✨

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and broader pipeline-generating campaigns across the funnel. In this role, you'll take campaigns from planning through execution, measurement, and optimization, working closely with Sales, SDRs, RevOps, and Content along the way. You'll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated, multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale, and who's energized by owning outcomes end to end.

Note: This is an existing vacancy on the team

What You’ll Be Doing

Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts
Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account
Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with our Ad Agency

Demand Generation

Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth
Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity
Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages

Optimization & Reporting

Continuously test and optimize channel mix, messaging, and campaign structure based on performance data
Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership
Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

What You’ll Bring to the Team

4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines
An analytical mindset, with the ability to translate data into actionable campaign optimizations
Strong written and verbal communication skills, and comfort presenting results to leadership
Experience in a B2B SaaS or tech company is an asset
Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
Background in paid media (LinkedIn Ads, Google Ads, Capterra, Reddit etc) or content syndication vendors is an asset

Where You’ll Work 📍

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world from which we hire.
Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).

The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio.
We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!

Our four Employee Resource Groups offer opportunities for employees to learn and connect year-round.
You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description - particularly members of underrepresented groups.

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻‍💻 At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews 🤖 The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.

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More about this job

Responsibilities

The Demand Generation Manager will own campaign strategy across account-based programs and broader pipeline-generating initiatives. They will manage the end-to-end execution, measurement, and optimization of multi-channel campaigns while collaborating with Sales and RevOps teams.

Requirements

Candidates should have 4-7+ years of B2B marketing experience with a strong background in ABM and demand generation. Proficiency in marketing automation, CRM platforms, and funnel analytics is required to drive qualified leads and pipeline growth.

Skills

Demand generation
Account-based marketing
Campaign strategy
Email marketing
Lead scoring
Marketing automation
CRM
Salesforce
HubSpot
Funnel metrics
Project management
Data analysis
Paid media
Content syndication
B2B marketing
Strategic planning

Benefits

Health and wellness benefits
Professional mastery allowance
MacBook laptop
Monthly phone and internet subsidy
Work-from-home budget
Equity

Remote locations

Toronto, Ontario, Canada
Vancouver, British Columbia, Canada
London, United Kingdom
Gujarat, India
Maharashtra, India
Bengaluru, India

Remote locations (standardized)

Bengaluru, Karnataka, India
Gujarat, India
London, England, United Kingdom
Maharashtra, India
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
ABM
B2B SaaS
Salesforce
HubSpot
Hockeystack
BI Tools
MQL
SQL
Pipeline
ROI
LinkedIn Ads
Google Ads
Capterra
Reddit
Intent Data
Predictive Scoring
AI-driven personalization
Lead Nurturing
Lifecycle Reporting
Content Syndication
Account Planning
Buying Committees
Direct Mail
Executive Events
Conversion Rate Optimization
ICP
Marketing Automation
Remote-first
Total Rewards

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