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Added 35 mins ago
RB
Associate
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- Full-time
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W
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lululemon

Manager, GTM Evolution

Vancouver, BC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Requirements

Description & Requirements

who are we

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Go-To-Market Evolution Team sits at the heart of the end-to-end value chain transformation of how lululemon operates. We are accountable for architecting the future-state vision and GTM engine while providing strategic support, evaluating & driving synergies, to drive discipled, measurable progress to deliver that vision.

We are experts in how all the functional processes come together to make up our go-to-market value chain. This provides us the unique ability to bring voice to trade-offs as we identify, design, and deliver evolutions that are best for the business, our teams, and our guest.

We always have the guest in mind when we identify, and drive integration needs across the value chain and make recommendations for action in alignment with the luluemon’s overall strategy. The team members are essential thought partners with several areas of the Company, including executive leadership, brand, merchandising, planning, design, supply chain and other functions that support how we create and sell our product.

This means taking a holistic approach to meet our guest expectations by improving our GTM engine, including processes and timelines, establish a KPI driven approach on how we go to market that complements our creativity, and increase our partner collaboration while yielding higher quality processes, better strategy integration and an authentic engagement with all involved parties.

The selected candidate will be a self-starter with an entrepreneurial spirit and team leader who can provide drive future growth opportunities, along with strategic direction and prioritization while integrating cross-functional strategies into the GTM process.

Core Responsibilities

This person will ensure on-time delivery of workstreams, raise risks and flags to the GTM Evolution leadership team as well as lead complex and impactful initiatives and work-streams underneath the overall transformation umbrella. They will support their leader in exec reporting, materials, updates, and other documentation as needed and will support effective decision making.

Each day will look different in your project-based role, including activities like clarifying strategic questions, design solutions, project managing your workstream, and document creation.
Enhance the GTM process by identifying strategic decisions, desired process, and tooling capabilities and solutions, with the entire value chain in mind.
Build trusted relationships at many levels of the organization to provide clarity and garner buy-in for ongoing initiatives.
Act as an internal advisor to cross-functional leaders to define the problem, develop options, and design solutions.
Conduct and/or guide detailed operational process mapping and capability modelling.
Collaborate with other teams involved in business transformation programs – including enterprise transformation, product management, change management, communications, learning/training, org design, etc. to plan and deliver against transformation objectives on-time and on-budget

Qualifications

Minimum of 5+ yrs of relevant professional experience in this field of work, including consulting and/or direct business management
Deep understanding of apparel value chain, specifically the product creation and/or brand activation Value Chain
Strong facilitation and problem-solving skills to drive alignment and innovative solutions
Ability to drive problem solving process: frames problems, guides analytical modelling, and through analysis provides insights into solutions
Drive continuous improvement and increased efficiency and effectiveness as business needs shifts
Proven track record of building relationships, establishing rapport, credibility and trust
Self-motivated, passionate, detail-oriented, multi-tasker extraordinaire who thrives in a fast-paced environment
Resourceful, able to navigate an organization independently and comfortable with ambiguity

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes

Authorization to work in Canada is required for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $116,200 - $152,600 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.  

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

Extended health and dental benefits, and mental health plans
Paid time off
Savings and retirement plan matching
Generous employee discount
Fitness & yoga classes
Parenthood top-up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid ; In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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More about this job

Responsibilities

Lead complex workstreams and initiatives within the go-to-market transformation, ensuring timely delivery, surfacing risks, and supporting executive reporting and decision-making. Improve end-to-end processes by defining strategic decisions, mapping operational processes, developing solutions, and aligning cross-functional teams around transformation objectives.

Requirements

Requires at least five years of relevant experience, including consulting or direct business management, and a strong understanding of the apparel value chain, particularly product creation or brand activation. Candidates should demonstrate facilitation, analytical problem-solving, relationship-building, adaptability, and the ability to drive continuous improvement in a fast-paced, ambiguous environment.

Skills

Go-To-Market Strategy
Apparel Value Chain Knowledge
Product Creation
Brand Activation
Project Management
Strategic Problem-Solving
Facilitation
Process Mapping
Capability Modeling
Cross-Functional Collaboration
Stakeholder Relationship Building
Change Management
Executive Reporting
Continuous Improvement
Risk Management
Analytical Modeling

Benefits

Annual Bonus Program
Extended Health Benefits
Dental Benefits
Mental Health Plans
Paid Time Off
Savings and Retirement Plan Matching
Employee Discount
Fitness and Yoga Classes
Parenthood Top-Up
Professional Development Courses
Employee Networks
Mentorship Programs

Visa sponsorship

Not detected in the job text

Keywords

Go-To-Market
Value Chain Transformation
Apparel
Product Creation
Brand Activation
Strategic Planning
Workstream Management
Project Management
Process Mapping
Capability Modeling
Operational Processes
KPI-Driven Approach
Cross-Functional Collaboration
Executive Reporting
Decision Support
Analytical Modeling
Risk Management
Change Management
Communications
Learning and Training
Organizational Design
Continuous Improvement
Stakeholder Engagement
Business Transformation

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