Product Education Copywriter

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

We're looking for a Product Education Copywriter to create engaging, on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and packaging copy to product naming and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints.

In this role, you excel at translating complex product details into language that is clear, engaging, and easy to understand. You partner closely with cross-functional teams to learn about product intent, gather information, and uncover the details that matter most to the guest experience. You understand the role product education plays in helping guests make informed decisions and creating meaningful connections with our products, whether they're shopping in store or online.

You bring strong writing and editing skills, attention to detail, and a passion for product. You thrive in a fast-paced environment, balancing multiple projects and seasons while maintaining accuracy, consistency, and adherence to brand voice. You're comfortable working through ambiguity, proactively following up to gather information, and collaborating with partners to ensure product stories are represented clearly and accurately. Beyond writing, you're curious, collaborative, and committed to continuously growing your expertise in product, storytelling, and the evolving needs of our guests.

Core Responsibilities

• Your words, on our website and on our packaging, will help to educate and inspire our guests. We create the Product Education materials (Why We Made This) and name all products
• Write clear, persuasive, and original copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions and other special projects
• Work in close-knit partnerships with design and merchants, while checking in with our friends in compliance and legal
• Be a subject matter expert for all things product to partners across the business
• Embrace feedback and direction from a Managing Editor and your peers
• Clearly articulate and present ideas to generate excitement
• Work in a fast-paced, high-volume environment on several calendar tracks at once
• Proofread copy to check spelling and grammar and work with a style guide
• Keep up to date with popular culture and trends, specifically focusing on athletic and lifestyle apparel
• Schedule working sessions with cross-functional partners and meticulously follow up in emails and meetings about specific details and project nuances
• Consider the guest’s journey, whether they’re in store or online
  
  

Qualifications

• 3+ years of professional copywriting experience
• A folio of work that demonstrates experience in product education
• A writing degree or diploma is required
• Experience working on multiple projects simultaneously and effectively juggle diverse writing demands
• A self-starter able to follow up to acquire precise information and then to utilize sound judgment when responding to nuanced project needs
• Demonstration of being able to write in a brand’s voice
• Clear communication skills and a meticulous eye for detail
• Experience and confidence working with content management systems, databases, and spreadsheets to store, review, organize, and deliver written information
• A positive, can-do approach to creative problem solving
• Experience in proofing dielines is an asset
• Advanced knowledge of writing, grammar, punctuation, and SEO best practices
• A passion for product
  
  

Who Are You

• You love to take initiative and work well within a team
• You’re a strategic problem solver who’s self-motivated, productive, and efficient
• You’re passionate about communication and technology and stay on top of current trends
• You have sharp attention to detail and are a champion of consistency
• You understand how to write for a general vs specific audience and how to calibrate tone, details, and syntax to nuance desired messaging
• You thrive in a fast-paced environment
• You’re technically savvy and can work in systems like Flex PLM, Excel, and other content management systems
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Additional Notes

Authorization to work in Canada is required for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $71,400 – 93,800 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as In-Person under our SSC Workplace Policy:

• Hybrid; In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.