Senior Product Education Copywriter

Requirements

Description & Requirements

who are we

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

We're looking for a Senior Product Education Copywriter to create clear, compelling, and on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and naming to packaging and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints.

In this role, you excel at translating complex product details into language that is both engaging and easy to understand. You partner closely with cross-functional teams to gather insights, understand product intent, and identify the most meaningful stories to tell. You understand how words contribute to the overall guest experience and have a strong appreciation for how verbal and visual elements work together to create a cohesive brand expression across retail and e-commerce channels.

As a Senior Copywriter, you bring exceptional writing and editing skills, strong attention to detail, and a deep curiosity about product. You thrive in a fast-paced environment, balancing multiple seasons and priorities while maintaining accuracy and consistency. You are a strategic problem solver who takes initiative, confidently presents recommendations, and delivers high-quality work. Beyond writing, you are a trusted partner and subject matter expert who helps teams understand our products and mentors others to strengthen storytelling across the business.

core responsibilities

• Write clear, persuasive, and technically flawless copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions for our apparel, accessories, and other special projects
• Write seasonal descriptive names for products
• Proof seasonal artworks for packaging (including dielines, and illustration copy); collaborate on packaging hierarchies with managing editor
• Translate nuanced product and innovation terminology into language that is clear and engaging
• Incorporate feedback from Managing Editor, peers, and partners with a positive attitude
• Take initiative to create proactive solutions; presenting solutions in polished formats (presentations, Miro boards) and in dialogue with leaders
• Maintain and track accurate content in internal organization systems
• Facilitate cross-functional meetings to learn about our products so you can write about and name them
• Understand the structure of the brand’s identity - paying special attention to how visual and verbal executions come together to create a holistic in-person and e-commerce retail experience
• Work in close-knit partnerships with various cross-functional partners
• Be a subject matter expert for all things product to partners across the business
• Consider the guest’s journey, whether they’re in store or online
• Mentor, train, and ideate with other team members
• Assist Managing Editor with reviewing and editing work, as needed
  
  

Qualifications

• 6+ years of professional copywriting and/or product education writing experience
• Must have a portfolio of work demonstrating original ideas and strong copy across various media
• Bachelor’s degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) required
• Expert-level technical writing skills, including advanced knowledge of grammar, syntax, and punctuation, as well as experience using organizational style guides
• Expertise adapting copy for print and e-commerce settings, including advanced knowledge of SEO best practices
• Proven ability to ideate, communicate, develop, and deliver final product both independently and in collaborative team settings
• Highly proficient working with content management systems and spreadsheets to store, organize, and deliver written information
• Ability to work on concurrent projects and timelines and effectively juggle diverse writing demands
• Comfortability working on a “Go-to-Market” calendar timeline
• A self-starter with excellent communication skills, who's able to lead bodies of work and identify optimization potential within their workstreams
• A passion to keep up to date with the latest industry trends, including global cultural and linguistic sensitivity, and evolve their expertise within the product education space
• Incredible accuracy and attention to detail
• Extraordinary communication skills and a meticulous eye for detail
• A natural leader who takes initiative
• Advanced knowledge of writing, grammar, and punctuation
• A passion for product
• You think globally and look to understand how your work may impact other markets
• Your keen to create efficiencies
• You have strong documentation skills (things change over seasons and we need to keep track)
• Demonstrated ability to strategize and present proposals clearly to peers and leaders
  
  

who are you

• You work well within a team and crave feedback
• You’re a strategic problem solver who’s self-motivated, productive, and efficient
• You’re passionate about communication and technology and stay on top of current trends
• You have sharp attention to detail and are a champion of consistency
• You thrive in a fast-paced environment and can balance multiple seasons in different calendar tracks
• You’re technically savvy and can work in systems like Flex PLM, Miro, Office Suite, and Excel
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

additional notes

Authorization to work in Canada is required for this role.

Compensation And Benefits Package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from  $88,200 - $115,800 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.   

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans 
• Paid time off 
• Savings and retirement plan matching 
• Generous employee discount 
• Fitness & yoga classes 
• Parenthood top-up 
• Extensive catalog of development course offerings 
• People networks, mentorship programs, and leadership series  (to name a few) 
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. lululemon reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

• Hybrid; In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.