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Senior Public Relations Manager
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lululemon

Senior Public Relations Manager

Vancouver, BC, Canada

Job type: Full-time
Apply by: Oct 13, 2026

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

Jump to the original description

Responsibilities

Lead the development and execution of PR strategies for North America to enhance brand visibility and position the company as a thought leader. Manage PR agencies and serve as a communications advisor to cross-functional and regional leaders.

Requirements

Requires 8-10 years of experience in communications with a proven track record of building media relationships and guiding brand PR. A bachelor's degree in communications or a related discipline is required.

Experience

5 to 10 years

Education

bachelor degree

Working hours

40 hours per week

Work arrangement

Hybrid

Days in the office

Skills

Public Relations Strategy
Media Relations
External Communications
Storytelling
Executive Communications
Agency Management
Digital Landscape Knowledge
Presentation Skills
Cross-functional Leadership
Strategic Planning
Reporting And Analytics
Stakeholder Management

Benefits

Annual Bonus Program
Career Development Support
Wellbeing And Personal Growth Support
Extended Health Benefits
Dental Benefits
Mental Health Plans
Paid Time Off
Savings And Retirement Plan Matching
Employee Discount
Fitness & Yoga Classes
Parenthood Top-up
Development Course Offerings
People Networks
Mentorship Programs
Leadership Series

Minimum pay

$130,800

Maximum pay

$171,700

Pay currency

CAD

Pay period

YEAR

Visa sponsorship

Not detected in the job text

Keywords

Public Relations
Communications
Media Strategy
Brand Reputation
North America
Retail
Performance Apparel
Thought Leadership
Innovation
Community Engagement
Digital Media
Corporate Communications
Executive Presence
Strategic Communication

Original job description

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

We are the go-to team for all things news, media and communications. We have our fingers on the pulse of what’s happening right now and importantly what will happen next. We’re excellent communicators inside and outside of the business and we’re helping to shape how lululemon shows up to our guests. We’re responsible for delivering top of class communication strategies, and act as a critical function for the near and long term vision of the brand. We’re connected and we connect and our goal is to enhance the reputation and visibility of the brand in North America.

Core Responsibilities

Lead the development and execution of PR strategies for lululemon in North America.
Develop and guide the external media strategy and execution within the region to introduce the brand to new guests, position the company as a thought leader, and gain attention for the company’s leadership position in the areas of innovation, community, and culture, to name a few.
Manage and oversee the PR agency identified to amplify the brand and create action-oriented, inspiring PR strategies and campaigns.
Serve as communications advisor to the company’s cross functional leaders and regional leaders at all levels of the company.
Support the leaders within the region through consistent and compelling communications strategies the create a connection between the leaders and the audiences.
Work closely with peers across Global PR, NA marketing, sports marketing, etc.
Develop and regularly report on key indicators to objectively show the impact of strategy.
Stay current on news, trends and political climate and keep regional leaders informed on business impacts.

Qualifications

8-10 years of experience in communications building authentic and meaningful relationships with the media and thought leaders.
Demonstrated success guiding public relations and communications for brands.
Strong relationships with the media, and understanding of the digital landscape.
An outstanding writer and storyteller who has a track record delivering for executives on multiple platforms and forums
Excellent written and verbal communication skills; and strong presentation skills.
Able to quickly and easily develop relationships with people across cultures and geographies.
Naturally inspires others and demonstrates an appetite for learning and personal development
Bachelor’s degree in communications or related discipline. Fluent in English.

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes

Authorization to work in Canada is required for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from  $130,800-$171,700 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.  

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

Extended health and dental benefits, and mental health plans
Paid time off
Savings and retirement plan matching
Generous employee discount
Fitness & yoga classes
Parenthood top-up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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