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Added 7 mins ago
HR
Life Cycle Support Analyst
Hitachi Rail
Toronto, ON
- Full-time
Engages with engineering, RAMS, sourcing, and industrial teams to capture warranty scope, failure risk modeling, repair strategies, and spare provisioning across the system lifecycle.
Added 7 mins ago
A
Environmental Compliance Manager, EU EAP Field
Amazon
SK
- Full-time
…work. A typical morning might involve reviewing compliance data in Microsoft Office tools and preparing guidance for an upcoming audit, while the afternoon could see you at a facility…
Added 7 mins ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Toronto, ON
- $125,440 to $172,440 CAD / year
- Full-time
…and sustainability of critical infrastructure, systems, and engineering projects. Leveraging expertise in cybersecurity, telecommunications, IT/OT convergence, intelligent automation,…
Added 7 mins ago
HG
Plumbing Estimator
Homestar Group
Quispamsis, NB
- Full-time
Work closely with the Manager and PM to review estimates, determine labour requirements, assess project timelines, and develop comprehensive project packages for execution.
Added 7 mins ago
WS
Gestionnaire d'entrepôt et de production / Warehouse & Production Manager
Walter Surface Technologies
Montreal, QC
- Full-time
Added 7 mins ago
NE
Manufacturing Engineer-Projects Nuclear
Niagara Energy Products
Brantford, ON
- Full-time
Maintain billable project documentation and folder structures for the PMO and Engineering Manager, ensuring project records are complete, current, and readily accessible to support…
Added 7 mins ago
TE
National Accounts Coordinator - GTA
TK Elevator
Toronto, ON · Scarborough, ON
- Full-time
Coordination and compilation of callback data
Added 7 mins ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON
- $125,440 to $172,440 CAD / year
- Full-time
…and sustainability of critical infrastructure, systems, and engineering projects. Leveraging expertise in cybersecurity, telecommunications, IT/OT convergence, intelligent automation,…
Added 7 mins ago
A
Proposal Supervisor
AECOM
Mississauga, ON
- $98,000 to $125,000 CAD / year
- Full-time
…required. May facilitate workshops/sessions to support the capture manager in development of the win…
Added 7 mins ago
F
Staff Back End Engineer (Data Platform)
Forma.ai
Toronto, ON
- Full-time
Reporting to the Manager of Data Platform, you will play a critical role in the evolution of our Spark based data platform. You'll lead development efforts for our complex, data-rich…
Added 7 mins ago
L
US Payroll Administrator (12-14 Month Contract)
Lallemand
Montreal, QC
- Contract
Our Corporate Human Resources department is looking to recruit a US Payroll Administrator (12–16 Month Contract) to join our team and report to the US Payroll Manager.
Added 7 mins ago
MA
Toolmaker/Dimensional Finisher - Tool and Die
Massiv Automated Systems - Magna International
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Group Summary : Cosma provides a comprehensive range of body, chassis and engineering solutions to global customers. Through our robust product engineering, outstanding tooling capabilities…
Added 7 mins ago
FC
Maintenance Technician III
FedEx Canada
Dorval, QC
- Full-time
Will interpret electrical or mechanical schematics, manufacturer’s manuals and engineering specifications to troubleshoot, diagnose and repair system faults and failures or determine…
Added 7 mins ago
CC
Production Manager - CWT Kitchener
Carlisle Construction Materials
Kitchener, ON
- Full-time
With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do…
Added 7 mins ago
DP
Team Lead, Test and Reliability
Dream Photonics Inc.
Vancouver, BC
- Full-time
Our technology has applications in AI data centres, optical modules, high-performance computing, quantum technologies, sensing, and defence. As these fields advance, the ability to…
Added 7 mins ago
PS
Service Technician – Manitoba
Pace Solutions Corp.
Winnipeg, MB
- Full-time
Day-to-day technical guidance will come from senior technicians and technical representatives, with overall accountability held by the Regional Manager.
Added 7 mins ago
H
Regional Service Manager - Western Canada
Hitachi
Calgary, AB · AB · Kelowna, BC · Richmond, BC · (HE)Office_BC_Kelowna NEW
- Full-time
The Regional Manager, West is responsible for the operational management, customer engagement, and execution of the Substation Service business across Western Canada. Working closely with…
Added 7 mins ago
DI
Continuous Improvement Associate
Delmar International Inc.
Mississauga, ON
- Full-time
Reporting to the Continuous Improvement Manager, the Continuous Improvement Associate supports initiatives that improve how departments work. The associate works with employees and managers…
Added 7 mins ago
DI
Continuous Improvement Associate
Delmar International Inc.
Montreal, QC
- Full-time
Reporting to the Continuous Improvement Manager, the Continuous Improvement Associate supports initiatives that improve how departments work. The associate works with employees and managers…
Added 7 mins ago
Manager, Operational Excellence
Canadian Blood Services
Calgary, AB
Canadian Blood Services is looking for a Regular, Full-time Manager, Operational Excellence to join our dynamic Operational Excellence team.
Added 22 mins ago
PR
Associate Business Manager, AB & SK
Potentia Renewables Inc.
Calgary, AB
- $85,000 to $100,000 CAD / year
- Full-time
Potentia Renewables Inc. (Potentia) is a Canadian, fully integrated developer, asset manager, and operator of renewable energy and energy storage facilities. Potentia manages over 1.5 GW…
Added 22 mins ago
MH
Global Business Development Representative Manager
Maya HTT
Remote, Canada
- Full-time
- Remote
Maya HTT is a world leading developer of digital industries software solutions. The world’s top tier engineering and manufacturing organizations rely on Maya HTT’s experience and expertise…
Added 22 mins ago
TH
Group Product Manager
Top Hat
Remote, Canada
- Full-time
- Remote
Build strong partnerships with Engineering, Design, Data, GTM, Customer Success, and Marketing, and hold your position when senior stakeholders push back
Added 22 mins ago
Staff Product Manager I, Base Pricing
Lyft
Toronto, ON
…product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for…
Added 22 mins ago
ML
Continuous Improvement Manager
Maple Leaf Foods Inc.
Winnipeg, MB
- Full-time
The Continuous Improvement Manager will lead the onsite Lean Production System (LPS) program, acting as the key driver to advance the plant’s operational maturity across all facets of the…

Lyft

Growth Marketing Manager, Lifecycle

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Nov 3, 2026

Original job description

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces.

We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment.

In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences.

Responsibilities:

Own the lifecycle marketing strategy for your audience - define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
Build and manage an experimentation program that drives measurable impact - from ideation through results, with a clear point of view on what to test
Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
Own performance reporting - define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
Drive creative strategy - brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

Experience:

6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up - not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
Strong SQL skills required - you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
You have a system for experiment prioritization - impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
You’re hands-on with AI tools and have built automations or workflows that save your team time. Bonus if you’ve used Claude or Cursor.
You have experience using monetary incentives to drive behavior change and impact
You've built complex automated marketing journeys in a CRM platform and know how to identify when out-of-the-box functionality isn't enough

Benefits:

Extended health and dental coverage options, along with life insurance and disability benefits
Mental health benefits
Family building benefits
Child care and pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan with company match to help save for your future
In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is $122,000 - $152,500 CAD, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

This job fills an existing vacancy.

Apply About employer

More about this job

Responsibilities

You will own the lifecycle marketing strategy for your audience, defining channel mixes and prioritization frameworks to drive user engagement. Additionally, you will build and manage an experimentation program while partnering with cross-functional teams to optimize messaging and performance.

Requirements

Candidates must have 6+ years of experience in growth marketing and strong SQL skills for data analysis. You must demonstrate a track record of building lifecycle programs from the ground up and possess the ability to work effectively in a cross-functional, hybrid environment.

Skills

Growth marketing
Lifecycle marketing
SQL
Data analysis
Experimentation
A/B testing
CRM platforms
Behavioral science
Performance reporting
Creative strategy
Cross-functional collaboration
AI tools
Marketing automation
Strategic planning
Project management

Benefits

Extended health and dental coverage
Life insurance
Disability benefits
Mental health benefits
Family building benefits
Child care benefits
Pet benefits
Health Care Savings Account
RRSP plan with company match
Flexible paid time off
Paid parental leave
Subsidized commuter benefits
Lyft ride credits

Visa sponsorship

Not detected in the job text

Keywords

Growth Marketing
Lifecycle Marketing
SQL
Experimentation
Data Science
Product Management
Marketing Operations
CRM
Behavioral Science
Email Marketing
Push Notifications
SMS Marketing
In-app Messaging
Performance Reporting
Creative Briefs
AI Tools
Claude
Cursor
Automation
Incentive Design
Analytics
Engineering
Strategy
Roadmap
Stakeholder Management
Hybrid Work
User Engagement
Retention
Acquisition
Data-driven

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