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Maarut Inc

Senior Business Architect

Montreal, QC, Canada

Contract

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Job details

Job type: Contract
Apply by: Nov 25, 2026
Posting language: English
Posted: Oct 26, 2026

Original job description

Business Architect for the marketing domain within a transformation context where the integration of artificial intelligence, including generative AI, is becoming the guiding thread. The role involves defining and evolving the target marketing architecture, translating AI ambitions and use cases into impacts on business capabilities, and shaping transformation roadmaps across capabilities, processes, roles, data, and governance. The client specifies that they are looking for a senior business architect capable of operating in complex and emerging environments, not a technical marketing specialist, and by extension, not a technical AI specialist. The recurring terms (target architecture, capability model, roadmap, transformation, AI use cases, operating model) indicate a strategic upstream planning profile focused on capabilities and business value. Knowledge of MarTech and CRM ecosystems is still expected, serving business understanding rather than execution.

Desired candidate: A senior business architect who defines a target state and transformation roadmap, understands the business impacts of generative AI, and leverages knowledge of MarTech and CRM ecosystems, rather than being a technical marketing or AI specialist.

Key Requirements:

Business architecture, strategic transformation of business domains, or related fields
Definition of target architectures, capability models, and operational transformation roadmaps or models
Understanding of the impacts of AI and generative AI on business capabilities, and translation of use cases into business capabilities
Knowledge of a MarTech and CRM ecosystem (campaign orchestration and content, audiences and segmentation, offers, content creation, customer journey, work measurement, investment measurement, customer relationship)
Development or maturity of a business architecture practice within a large organization
Leading multi-domain initiatives (business, marketing, data, AI, architecture, technology) with leadership autonomy
Communication, synthesis, and executive-level influencing skills in an advisory role

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More about this job

Responsibilities

Define and evolve the target marketing architecture, translating AI and generative AI ambitions and use cases into business capability impacts. Shape transformation roadmaps across capabilities, processes, roles, data, and governance while leading cross-domain initiatives.

Requirements

Requires senior business architecture experience, including target-state definition, capability models, and transformation roadmaps, as well as understanding how AI affects business capabilities. Candidates should understand MarTech and CRM ecosystems and be able to lead complex initiatives and influence executives in an advisory capacity.

Skills

Business Architecture
Strategic Transformation
Target Architecture
Capability Modeling
Transformation Roadmapping
Generative AI Business Impact
AI Use Case Translation
MarTech Ecosystems
CRM Ecosystems
Operating Model Design
Marketing Domain Knowledge
Cross-Domain Leadership
Executive Communication
Synthesis
Stakeholder Influence
Business Value Planning

Visa sponsorship

Not detected in the job text

Keywords

Business Architecture
Marketing
Strategic Transformation
Target Architecture
Capability Model
Transformation Roadmap
Artificial Intelligence
Generative AI
AI Use Cases
Business Capabilities
MarTech
CRM
Campaign Orchestration
Content Creation
Audiences
Segmentation
Customer Journey
Operating Model
Data
Governance
Business Value
Cross-Domain Initiatives
Executive Advisory

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