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Closed listing

MacDonald Search Group

Area Sales Manager

Barrie, ON, Canada

Pay: $70,000 to $78,000 CAD / year
Job type: Full-time
Closing date: Oct 18, 2026
Experience: 1-2 years of industry sales experience, preferably in beverage alcohol or consumer packaged goods.
Posting language: English
Posted: Sep 18, 2026

This opening has closed.

The original listing is kept below for reference.

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Original job description

Archived listing. The details below describe a past opening.

MacDonald Search Group has been asked by our beverage alcohol client to find a first class Area Sales Manager to join their team in Barrie Ontario. The primary responsibility of this role will be to manage both on- and off-premise accounts, grow market share, and execute brand building and distribution programs aligned with company objectives.

Some of what you will do in this role includes:

Manage a territory of retail and on-premise customers to drive distribution, volume, display presence, and menu placements.
Execute staff training, consumer education, and tasting sessions to increase brand awareness and customer engagement.
Present business cases to retail and on-premise clients, negotiating within defined budgets to achieve ROI and scorecard objectives.
Develop strong relationships across urban and rural customers, trade partners, and community influencers to support sustainable brand growth.
Use sales and CRM tools to track account performance and identify opportunities for volume and portfolio expansion.
Represent the brand at trade shows, events, and sampling activations to generate awareness and loyalty.

You should have the following in your background to apply:

1-2 years of industry sales experience, preferably in beverage alcohol or consumer packaged goods.
Strong knowledge of LCBO, AGCO regulations, and the Ontario market landscape.
Post-secondary education and solid analytical and computer skills.
Exceptional communication, negotiation, and relationship-building skills.
Highly organized, self-motivated, and comfortable working independently with brand and expense budgets.
Willingness to work evenings, weekends, and travel as needed.
Proficiency with Microsoft Office and sales reporting tools (e.g., EZ Focus).
An entrepreneurial mindset and a drive for results.

If this sounds like a role where you could excel, please apply.

Want to grow? We can help.

About employer

More about this job

Responsibilities

The Area Sales Manager will manage on- and off-premise accounts in Barrie to drive distribution, volume, and brand awareness. Responsibilities include executing staff training, conducting tasting sessions, and negotiating business cases to achieve ROI objectives.

Requirements

Candidates should have 1-2 years of industry sales experience, preferably in beverage alcohol or consumer packaged goods. A strong understanding of LCBO and AGCO regulations, along with post-secondary education and solid analytical skills, is required.

Skills

Sales
Account Management
Brand Building
Distribution
Staff Training
Consumer Education
Negotiation
Relationship Building
CRM
Analytical Skills
Communication
Budget Management
Market Analysis
Reporting

Visa sponsorship

Not detected in the job text

Keywords

Area Sales Manager
Beverage Alcohol
On-premise
Off-premise
Market Share
Brand Building
Distribution
Retail
Staff Training
Consumer Education
Tasting Sessions
Business Cases
ROI
Scorecard
CRM
Trade Shows
Sampling
LCBO
AGCO
Ontario Market
Microsoft Office
EZ Focus
Entrepreneurial Mindset
Consumer Packaged Goods

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