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MacDonald Search Group

LCBO Area Sales Manager - Toronto Core

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 30, 2026
Experience: 2+ years of experience in beverage alcohol or CPG sales, ideally within RTD or related categories
Posting language: English
Posted: Sep 30, 2026

Apply About employer

Applications open in a new tab.

Original job description

Sales Representative - RTD Beverage (GTA)

MacDonald Search Group has been asked by our high-growth beverage client to recruit a Sales Representative to drive expansion across the ready-to-drink (RTD) category in the GTA. This role is ideal for a motivated, relationship-driven sales professional looking to build a brand in a fast-moving and highly competitive segment.

Some Of What You Will Do

Develop and execute territory sales plans to achieve volume and distribution targets
Identify and pursue new business opportunities while growing existing accounts
Build strong relationships across retail and on-premise customers
Represent the brand at industry events, tastings, and trade shows
Collaborate with Marketing to align in-market execution with brand strategy
Stay close to market trends and consumer preferences within the RTD and beverage alcohol space
Deliver best-in-class customer service while managing day-to-day account needs

You should have the following:

2+ years of experience in beverage alcohol or CPG sales, ideally within RTD or related categories
Strong understanding of the Ontario beverage alcohol landscape
Proven ability to build relationships and drive results in a territory-based role
Excellent communication, presentation, and interpersonal skills
Self-starter with a results-driven, entrepreneurial mindset
Valid driver's license and ability to travel within the GTA

What's In It For You

Opportunity to represent a fast-growing, disruptive brand in the RTD category
High-energy, entrepreneurial culture with strong team collaboration
Competitive compensation (base+bonus), great car allowance, benefits and RRSP match
Autonomy to build and grow your territory in a high-potential market
Exposure to a dynamic and evolving segment within beverage alcohol

If this sounds like you - or someone in your network - let's connect.

Apply About employer

More about this job

Responsibilities

Develop and execute territory sales plans to meet volume and distribution targets, pursue new business, and grow existing retail and on-premise accounts. Represent the brand at events and tastings, collaborate with Marketing on in-market execution, monitor market trends, and manage customer needs.

Requirements

Requires at least two years of beverage alcohol or CPG sales experience, ideally in RTD or a related category, and a strong understanding of Ontario's beverage alcohol market. Candidates should have proven territory sales and relationship-building abilities, strong communication and presentation skills, a self-starting mindset, a valid driver's license, and the ability to travel within the GTA.

Skills

Territory Sales Planning
Business Development
Account Management
Relationship Building
Retail Sales
On-Premise Sales
Customer Service
Sales Presentations
Market Trend Analysis
Brand Representation
Trade Show Representation
Marketing Collaboration
Beverage Alcohol Sales
Communication
Territory Management

Benefits

Car Allowance
Benefits
RRSP Match

Visa sponsorship

Not detected in the job text

Keywords

Ready-To-Drink (RTD)
Beverage Alcohol
Consumer Packaged Goods (CPG)
GTA
Ontario Beverage Alcohol Market
Territory Sales Plans
Volume Targets
Distribution Targets
New Business Development
Account Growth
Retail Customers
On-Premise Customers
Industry Events
Tastings
Trade Shows
In-Market Execution
Brand Strategy
Market Trends
Consumer Preferences
Customer Service
Car Allowance
RRSP Match

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