Brand Manager

Magnet has partnered with our client, an iconic CPG (Food Focused), look for a Brand Manager to join their team and lead the development of their Digital, Social Media and Retail Execution strategy. This individual will be responsible for delivering strategic marketing plans and leading the execution of consumer-facing communication. You bring an entrepreneurial spirit and a passion for understanding and serving consumers, a curiosity to understand business and brand performance, and a pride in our product and quality. You have a natural ability to story-tell, and influence others in a fast-paced, fun environment. Foodservice/QSR Marketing Experience is strongly preferred.

Role Responsibilities:

Digital and Social Media Strategy:

• Lead digital and social media strategy and execution across multiple platforms, leveraging learnings for real-time optimization and testing innovative approaches to drive growth, traffic, awareness, and engagement
• Website: Oversee website optimization to drive increased traffic and improve user experience
• Measurement & Reporting: Identify and report on SMART KPIs for social and digital channels

Retail Marketing Strategy:

• Work collaboratively with our Retail Team to drive retail revenue, profits, awareness, and trial.
• Performance and Data Analysis - Monitor market trends and leverage available Retail level data to analyze and recommend opportunities for optimization of the consumer experience and/or product and merchandise strategies. Leverage qualitative and quantitative research as needed to understand channel dynamics, learning from the competitive environment and leveraging customer insights/behavioural sciences to optimize and enhance the retail customer experience
• POS Strategy - Lead design, creation and production of retail POS
• Promotion Strategy - Partnering with the Retail Team and in line with the overall Marketing calendar, identify and develop promotional programming throughout the year that generates consumer excitement, grows the consumer base and drives traffic and retail revenue
• Innovation Launches - Work collaboratively within the innovation process team, developing, producing and executing store-level marketing programs that drive awareness and promotion of KD flavour innovations

Qualifications:

• Post Secondary Education with preference for Commerce or Marketing focus
• 5+ years of brand marketing experience in QSR, with proven experience leading successful marketing and innovation strategy and execution
• Innovative, entrepreneurial marketer, with keen creative eye and proven ability to develop brand aligned marketing campaigns
• Strong consumer understanding and curiosity
• Proven cross-functional collaborator and influencer
• Natural leader with strong interpersonal skills and excellent written and verbal communicator
• A resourceful self starter with a positive attitude, who is willing to roll up their sleeves to get it done