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Mainstreet Credit Union Canada

Wealth Management Advisor (full-time; Goderich)

Goderich, ON, Canada

$63,703 to $99,535 CAD / year · Full-time

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Job details

Pay: $63,703 to $99,535 CAD / year
Job type: Full-time
Apply by: Dec 5, 2026
Posting language: English
Posted: Nov 5, 2026

Original job description

About Us:

We are a dynamic and growing credit union with 10 locations across Southwestern Ontario, committed to providing exceptional financial services to our members.

We believe we have the best team in the business due to our leadership philosophy of excellence, and team development. With our full spectrum of investment, credit, and general banking instruments, our team can build the solution that is best for our customers; and since our customers are also our shareholders, this will always be our business objective!

Mainstreet Credit Union is actively seeking a Wealth Management Advisor to join our team!

Why Join Our Team?

At Mainstreet we believe in investing in you – whether it is our employees or our incredible members. At Mainstreet we are committed to providing exceptional service, advice and improving and making a difference in the lives of our members.

Mainstreet offers its employees:

Work-life balance and flexible work arrangements
Opportunities for training and advancement
Generous salary, vacation and benefits (Mainstreet is a Living Wage employer)
Opportunity to work at a values-based cooperative

Our Values:

Personalized: High quality personalized advice with flexible solutions.

Supported: Highly responsive through empowered professionals.

Known: Meaningful impact and connected to community.

Easy: Easy and in the way our members prefer.

The Role:

Salary Range: $63,703 to $79,628, (commensurate with experience and qualifications)

Total Target Compensation: $79,628.75 to $99,535.00 (TTC includes salary and potential variable compensation; variable compensation is based on 100% achievement* of targets)

Note: *Variable compensation potential maximum is 150% of target

Preferred Qualification: The Certified Financial Planner (CFP) designation is considered a strong asset. Preference will be given to candidates who hold the designation or are actively working toward completion. The successful candidate will be required to obtain the licence within twelve (12) months of employment.

Location: Goderich, with flexibility to travel to support other branch locations

Job Function:

The primary role of the Wealth Management Advisor is to deliver comprehensive financial planning and advice to new and self-sourced Mainstreet members, focusing on mutual fund investment solutions. Their sales initiatives must align with the company's vision, mission, and strategic objectives.

Within the organization, the Wealth Management Advisor collaborates closely with the retail branch network and the commercial lending division. This teamwork ensures a cohesive approach to member consultations, providing effective mentorship and coaching on wealth management products, services, and strategies, which in turn generates a consistent flow of member referrals.

In the community, the Wealth Management Advisor actively enhances Mainstreet's reputation by engaging in local activities, establishing the company as a trusted and professional choice for wealth management and banking services. This engagement fosters new relationships and strengthens existing ones.

The position demands an in-depth knowledge of financial planning, mutual funds, market trends, and competitive dynamics within the industry.

Major Duties and Responsibilities:

Conduct thorough analyses to pinpoint member needs and utilize financial planning tools to craft tailored recommendations that promote holistic advice and mutual fund sales, aiming to help members meet their financial goals.
Proactively participate in member interactions to discover additional opportunities for products and services, and strategically refer members to relevant departments to enhance member engagement, increase wallet share, and cultivate profitable new relationships.
Collaborate with retail and commercial advisory staff to meet growth objectives as outlined in the credit union’s strategic plan.
Prioritize member objectives in sales processes, ensuring they are valued above sales targets.

Actively pursue referral opportunities from Mainstreet staff, current members, and external sources to expand business reach.
Assist in developing and implementing community-focused business development plans. Drive the sales management process through external outreach, in-branch promotions, and other initiatives to grow the member base.
Organize and lead financial planning seminars and contribute to blog and vlog content to educate and engage the community.
Adhere to established guidelines by following all policies and procedures and conducting duties in an ethical manner.
Fulfill additional responsibilities and perform other duties as assigned.

Skills & Qualifications:

Certified Financial Planner (CFP®), Qualified Associate Financial Planner (QAFP™), or Personal Financial Planner (PFP®) designation
CIRO MF Division licensed or licensable
Post-secondary diploma/degree, ideally in Commerce or Business Administration would be an asset
Exhibit outstanding interpersonal skills by being approachable, trustworthy, adaptable, and committed to excellence in both work and customer service.
Demonstrate proficiency in relationship management and sales, with a proven ability to discern member needs and provide suitable solutions.
Possess a solid understanding of the investment industry, including current trends, markets, and products.
Show a strong results-oriented approach in both sales and service to drive performance outcomes.
Leverage technology effectively to enhance productivity and streamline operations.
Display proven skills in networking, relationship building, client acquisition, and asset gathering, essential for expanding client bases and increasing assets under management.
Possess superior sales skills, including active listening, identifying business opportunities, persuasive influencing, negotiating, and closing deals.
Offer outstanding communication and presentation skills, capable of engaging and influencing diverse audiences.
Ability to operate independently with minimal supervision, demonstrating self-motivation and initiative.
Commitment to continuous education (CE credits)
Proven organizational and time management abilities

Join Mainstreet Credit Union and be part of a workplace that values diversity, promotes equity, and fosters inclusion. We actively seek diverse perspectives, ensure equal opportunities for all, and cultivate a culture where every individual feels valued. Our commitment to continuous learning ensures an environment where everyone can thrive.

Mainstreet Credit Union is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences. Accommodation is available upon request for candidates taking part in all aspects of the selection process.

*Note: This posting is for an open vacancy. Application compatibility assessed with AI.

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More about this job

Responsibilities

Provide comprehensive financial planning and tailored mutual fund recommendations to members, while identifying additional needs and referring members to relevant services. Build business through staff and external referrals, community outreach, seminars, and collaboration with retail and commercial teams, while following ethical and organizational policies.

Requirements

Candidates should hold a CFP, QAFP, or PFP designation and be CIRO Mutual Fund Division licensed or eligible for licensing; a post-secondary diploma or degree, ideally in Commerce or Business Administration, is an asset. The role calls for strong investment knowledge, sales and relationship-building abilities, communication and presentation skills, initiative, organization, and a commitment to continuing education.

Skills

Financial Planning
Mutual Fund Sales
Relationship Management
Sales
Member Needs Analysis
Investment Industry Knowledge
Networking
Client Acquisition
Asset Gathering
Active Listening
Negotiation
Communication
Presentation Skills
Technology Proficiency
Time Management
Community Engagement

Benefits

Work-Life Balance
Flexible Work Arrangements
Training Opportunities
Advancement Opportunities
Salary
Vacation
Benefits

Visa sponsorship

Not detected in the job text

Keywords

Wealth Management
Financial Planning
CFP
QAFP
PFP
CIRO Mutual Fund Division
Mutual Funds
Investment Solutions
Investment Industry
Market Trends
Member Referrals
Relationship Management
Sales Management
Business Development
Asset Gathering
Client Acquisition
Financial Planning Tools
Community Outreach
Financial Seminars
Member Engagement
Commercial Lending
Retail Banking
Continuing Education
Ethical Conduct

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