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Added 1 min ago
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(Senior) Programme Manager
Hypersonica
Ottawa, ON
- Full-time
Coordinate cross-functional teams across engineering, operations, commercial functions, and external suppliers to maintain delivery momentum.
Added 16 mins ago
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Fintech Intern
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Montreal, QC
- Internship
Behind every event there’s money moving between clients, venues, caterers and DMCs, often across borders, currencies and tax regimes
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BV
ASSISTANT MANAGER
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- Full-time
With the support of your manager, you will be responsible for making sure the store runs smoothly and that your team provides the best possible customer service. When you’re working as…
Added 45 mins ago
BV
JUNIOR ASSISTANT MANAGER
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Saint-Joseph-du-Lac, QC
- Full-time
As a member of the management team, you will support the assistant manager and manager in achieving sales goals, maintaining our company standards and motivating your team to excel.
Added 45 mins ago
GC
Operations Product Manager Co-Op
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Vancouver, BC
- Full-time
The Operations Product Manager Co-Op plays a crucial role within the Operations Team by providing essential project and product management support for the success of both current and…
Added 45 mins ago
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(CAN) Pharmacy Assistant
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7. Assisting with OTC Operations and ordering, stocking, cashier duties as assigned by OTC Manager and/or Pharmacist.
Added 1 hour ago
CC
restaurant assistant manager
Cravin's Chill & Grill
Sarnia, ON
- Full-time
Added 1 hour ago
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Services Lead, Stores - Full Time
sephora.com
Toronto, ON
- $22.2 to $26.1 CAD / hour
- Full-time
Visual Merchandising. Support the Operations team by ensuring that all merchandising concepts and visuals on the sales floor are within company standard. Keep the sales floor look and feel…
Added 2 hours ago
SA
Restaurant General Manager
SSP America
Mississauga, ON
- Internship
Join SSP America as our next Restaurant General Manager and guide a full-service restaurant w/bar concept in one of the most dynamic, fast-paced environments in the industry. Bilingual…
Added 2 hours ago
GM
bakery manager - retail
Grey Matlock Bakery
Mississauga, ON
- Full-time
Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
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KA
assistant manager, restaurant
Korean Air
Vancouver, BC
- Full-time
Added 2 hours ago
JH
General Manager - Boutique Hotel
JRoss Hospitality Recruiters
Toronto, ON
- $120,000 to $130,000 CAD / year
- Full-time
Reporting to the CEO, the General Manager will oversee all aspects of hotel operations, working closely with an established management team to drive revenue growth, operational excellence,…
Added 2 hours ago
Senior Quanitity Surveyor - NECReg
PACT
ON · Mississauga, Ontario
This position is 5 days per week with core hours of work between approximately 8:00am–5:00pm with 1 hour lunch or as agreed upon with your manager
Added 3 hours ago
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(CAN) Part-Time Self Checkout Attendant
Walmart
Stratford, ON
- Part-time
…opportunity to build valuable skills in customer service and retail operations. The Self‑Checkout Attendant supports a positive shopping experience by providing friendly, helpful service…
Added 3 hours ago
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Merchandising Execution Associate : Full Time - FORT McMURRAY
The Home Depot
Fort McMurray, AB
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Added 3 hours ago
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Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
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Communicates issues and concerns to the Manager.
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Communicates issues and concerns to the Manager.
Added 3 hours ago
WC
(CAN) Pharmacy Assistant
Walmart Canada
Mission, BC
- Full-time
Assisting with OTC Operations and ordering, stocking, cashier duties as assigned by OTC Manager and/or Pharmacist.
Added 3 hours ago
FF
Part-Time Sales Lead - Famous Footwear
Famous Footwear
Tsawwassen, BC
- $18.8 to $23.5 CAD / hour
- Part-time
Ace Retail Operations: You’ll know the ins-and-outs of your store like the back of your hand and enjoy putting in the work so it runs like a tightly laced sneaker– from pricing to…
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Communicates issues and concerns to the Manager.
Added 3 hours ago
WC
(CAN) Gérant du service à la clientèle
Walmart Canada
Brossard, QC
- Contract
Position Summary...Working as a Customer Service Manager at Walmart Canada is a great opportunity to build strong leadership and operational skills in a fast paced retail environment. In…
Added 3 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Communicates issues and concerns to the Manager.
Added 3 hours ago
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Business Intelligence Specialist
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Milton, ON
- Full-time
This role reports to the ELSE Marketing Manager
Added 3 hours ago
WC
(CAN) Asset Protection Associate
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Sudbury, ON
- Full-time
…investigations, escalates information to the Market Loss Prevention Manager in accordance with Company guidelines. Conducts or supports investigations related to internal theft, external…
Added 3 hours ago
CE
Assistant Director for Fitness and Aquatics
Certified Equity Professional Institute
ON · Regional Municipality of York, ON
- Full-time
Under the direction of the Help Desk Manager, the Circulation Supervisor provides excellent, customer-focused services in support of the University’s academic programs. They assist in the…

Maison Birks

Social Media Specialist

Montreal, QC, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 3, 2026
Experience: 3–5 years of relevant experience in social media marketing, content creation or digital marketing, either in-house or at a creative, marketing or advertising agency.
Posting language: English
Posted: Nov 3, 2026

Original job description

Birks. Pure Delight.

Since 1879, Birks has been synonymous with exceptional jewellery, luxury craftsmanship and meaningful client experiences, offering both our own creations and a curated selection from renowned luxury brands. We’re looking for a versatile, experienced developer to help shape the next generation of our digital commerce and business-application ecosystem.

The Role

Reporting to the Manager, Digital Marketing, the Social Media Specialist is responsible for developing and executing the social media strategy and content across Birks Group's social media channels, including Birks and Maison Birks.

This is a hands-on creative and strategic role, responsible for developing engaging, relevant and original content that strengthens brand awareness, builds community and supports business objectives.

The Social Media Specialist owns the social media editorial calendars and leads content development, whether creating original content independently, collaborating directly with the in-house Creative Studio, or leveraging existing brand, influencer and partner content.

Working closely with the Brand Marketing, Creative Studio, Digital Marketing and other internal teams, the Specialist ensures a consistent and compelling social media presence across platforms. The role also oversees external agency partners supporting Chinese social media channels and is accountable for social media performance, audience growth and ongoing optimization.

Role Description And Responsibilities

Social Media Strategy & Editorial Planning

Develop and execute the annual social media strategy across Birks Group's relevant channels, including but not limited to Instagram, Facebook, TikTok, Pinterest, YouTube and LinkedIn.
Own and manage the social media editorial calendars for Birks and Maison Birks, ensuring alignment with the overall marketing calendar, brand initiatives, product launches, events and business priorities.
Develop engaging content concepts and editorial themes tailored to each brand, platform and target audience.
Identify opportunities to evolve content strategies based on audience insights, platform performance, emerging trends and changes in consumer behaviour.
Recommend new formats, content initiatives and platform opportunities to expand reach, engagement and brand relevance.

Content Creation & Creative Collaboration

Lead the development of social media content from ideation through production, ensuring a consistent flow of engaging and relevant content across all channels.
Independently create original social-first content, such as photography, short-form video, Reels, Stories and behind-the-scenes content, using appropriate content creation and editing tools.
Collaborate directly with the in-house Creative Studio, briefing graphic designers and other creative resources to develop content and assets adapted to social media platforms.
Work closely with Brand Marketing to translate brand strategies, campaign concepts and key messages into relevant social media content.
Curate, adapt and repurpose content from existing brand campaigns, product imagery, external brand partners, influencers and other available sources.
Collaborate with internal teams, including Merchandising, Retail, Public Relations, Partnerships and E-commerce, to identify relevant content opportunities and ensure alignment with business objectives.
Attend and capture content at events, store activations, product launches and other relevant brand experiences as needed.
Ensure that all content reflects the brands' identities, visual standards and tone of voice while remaining engaging and native to each platform.

Social Media Operations & Agency Collaboration

Oversee the execution of social media calendars in collaboration with the Digital Marketing Coordinator
Provide content assets, publishing priorities, messaging direction and relevant campaign information to ensure accurate and timely execution.
Oversee external Chinese social media agency partners responsible for content development and execution on platforms including RED ( Xiaohongshu ), WeChat and Weibo.
Develop creative briefs, share relevant brand and marketing priorities, review content proposals and ensure alignment with brand standards and social media objectives.
Collaborate with the Marketing and Customer Service teams to oversee community management practices, identify emerging issues and ensure appropriate escalation when required.
Work with PR and Partnerships teams to identify opportunities to leverage influencer collaborations, creator content and brand partnerships across social media channels.
Support retail teams and sales professionals with social media initiatives, best practices and training as needed.

Performance, Analytics & Optimization

Establish annual social media objectives and KPIs in collaboration with the Digital Marketing Manager, aligned with brand and business priorities.
Own social media performance and the achievement of established objectives, including audience growth, reach, engagement, content performance and relevant traffic-driving metrics.
Review and interpret regular performance reports, identifying key insights, opportunities and areas for improvement.
Continuously optimize content strategies, creative formats, publishing cadence and channel priorities based on performance insights.
Identify content amplification opportunities and recommend boosting priorities to maximize reach and engagement.
Monitor competitor activity, industry benchmarks and emerging social media trends to inform recommendations.
Prepare and present social media strategies, initiatives, performance results and recommendations to internal stakeholders and brand partners as required.
Support the Marketing team with other relevant projects and initiatives as needed.

Our Ideal Candidate Has

3–5 years of relevant experience in social media marketing, content creation or digital marketing, either in-house or at a creative, marketing or advertising agency.
University degree in Marketing, Communications, Business or a related field, or equivalent experience.
Demonstrated experience developing social media strategies, editorial calendars and engaging content across multiple platforms.
Strong hands-on content creation capabilities, including photography, videography and short-form video editing.
Proficiency with social media content creation and editing tools such as CapCut , Canva, Adobe Creative Suite or equivalent platforms.
A strong creative eye and ability to translate brand positioning and marketing objectives into compelling social-first content.
Experience collaborating with graphic designers, creative teams and external agency partners.
Strong understanding of social media platform dynamics, algorithms, audience behaviour and emerging content trends.
Analytical mindset with experience interpreting social media KPIs and translating insights into actionable recommendations.
Strong project management and organizational skills, with the ability to manage multiple calendars, content projects and deadlines simultaneously.
Excellent communication and presentation skills with the ability to collaborate effectively across teams.
Strong attention to detail and sensitivity to brand identity, aesthetics and tone of voice.
Experience in the luxury, jewellery, watchmaking, fashion or lifestyle industries is an asset.
Bilingual, with strong proficiency in English and French.

Role Requirements

Flexibility to work evenings and/or weekends when required for events and content creation.
Ability to attend events, store activations and other brand experiences to capture real-time social media content.
Willingness to work both independently and collaboratively in a fast-paced environment.
Ability to manage shifting priorities and multiple simultaneous projects.
Proactive, resourceful and adaptable, with a genuine interest in social media trends, creative storytelling and evolving digital platforms.

In Return For Your Commitment To Excellence, We Offer

Hybrid work model
Competitive earnings, including bonuses
Group Insurance benefits
Telemedicine
Employee discounts

At Birks, you will find a management team that truly cares about your professional growth. You will be empowered to be yourself, and build a lasting career.

Come join us at Birks, and let your true self shine!

Are you the gem we are looking for?

Apply on LinkedIn About employer

More about this job

Responsibilities

Develop and execute social media strategies and editorial calendars for Birks and Maison Birks, creating and coordinating platform-specific content with internal teams and external agency partners. Monitor performance, audience growth, and engagement, using analytics and trends to optimize content and support business objectives.

Requirements

Candidates should have 3–5 years of relevant social media, content creation, or digital marketing experience, along with a degree in Marketing, Communications, Business, or a related field, or equivalent experience. They should demonstrate strong content creation, platform, analytics, project management, and communication skills; English and French proficiency is also required.

Skills

Social Media Strategy
Editorial Calendar Management
Content Creation
Photography
Videography
Short-Form Video Editing
Social Media Analytics
Community Management
Creative Briefing
Influencer Marketing
Project Management
Brand Marketing
Cross-Functional Collaboration
Performance Optimization
Canva
Adobe Creative Suite

Benefits

Hybrid Work Model
Competitive Earnings, Including Bonuses
Group Insurance Benefits
Telemedicine
Employee Discounts

Visa sponsorship

Not detected in the job text

Keywords

Instagram
Facebook
TikTok
Pinterest
YouTube
LinkedIn
RED (Xiaohongshu)
WeChat
Weibo
CapCut
Canva
Adobe Creative Suite
Social Media Strategy
Editorial Calendars
Content Creation
Photography
Videography
Short-Form Video
Reels
Stories
Social Media Analytics
Audience Growth
Engagement
Community Management
Influencer Collaborations
Content Optimization
Luxury Goods
Jewellery
Brand Marketing
Digital Marketing

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Jobs in Canada