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Added 12 mins ago
VF
Senior Project Delivery Specialist - RBT2 (4 Year Term)
Vancouver Fraser Port Authority
Vancouver, BC
- Contract
The Senior Project Delivery Specialist – Infrastructure Division, is responsible for leading one or more major project work streams (such as procurement, design development, property…
Added 12 mins ago
DC
Facilities Maintenance Coordinator
Douglas College
New Westminster, BC
- Full-time
The Facilities Maintenance Coordinator contributes to the success of Douglas College and its student community through the efficient coordination of preventative maintenance, repair, and…
Added 2 hours ago
FC
Health and Safety Coordinator
FCC Construcción
Toronto, ON
- $95,000 to $105,000 CAD / year
- Full-time
The Health and Safety Coordinator ensures that other employees can complete their work safely. They set safety standards for their workplace based on legal requirements and train employees…
Added 2 hours ago
WM
Junior project Coordinator
WDK Management Inc
Toronto, ON
- Full-time
…business initiatives. The organization focuses on efficient project delivery, strong client relationships, and continuous improvement in internal processes. Team members collaborate across…
Added 3 hours ago
OT
BIM Coordinator, MEP
Ontario Transit Group - Ontario Line - Southern Civil, Stations & Tunnel
Toronto, ON
- Full-time
The MEP Coordinator is responsible for overseeing and managing all Mechanical, Electrical, and Plumbing (MEP) coordination activities within the OTG scope of the OLS stations, ensuring full…
Added 3 hours ago
T
Security Remediation & Resilience Lead, BWI
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 3 hours ago
HI
Project Coordinator
HUB International
Vancouver, BC · Toronto, ON
- Full-time
The Project Coordinator will play a key role in improving operational efficiency in our National Employee Benefits & Retirement division through contribution and oversight of our many…
Added 4 hours ago
RM
Clinical Nurse Specialist Navigator
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
As a member of an interprofessional team, reporting to the Manager of Patient Flow, the RN Care Coordinator provides patient-centered care, supporting patients transitioning from hospital…
Added 4 hours ago
FH
Registered Nurse, Transition Line - Intensive Care Unit (ICU) - Royal Columbian Hospital
Fraser Health Authority
New Westminster, BC
- $41.42 to $59.52 CAD / hour
- Full-time
Join us on an exciting project and make history. The Royal Columbian Hospital Redevelopment Project (RCHRP) is a multi-year, multi-phase project to increase the hospital's capacity, beds,…
Added 4 hours ago
Senior Materials Coordinator
Aecon
Toronto, ON · Scarborough, ON
As part of this project, we are currently looking for a Senior Materials Coordinator to join our team.
Added 5 hours ago
EC
Program Coordinator (Contract)
ECO Canada
Calgary, AB
- Contract
Assist in business development opportunities, which may include external email and call campaigns.
Added 5 hours ago
P
Manager of Marketing
Pretium
Burlington, ON
- Full-time
Manage the website, social media, electronic, and printed materials, including project sheets, service sheets, CVs, proposal templates, brochures, and other promotional content.
Added 5 hours ago
AK
Sales & Marketing Coordinator
Arctic Kingdom
Canada
- Full-time
Support the development and ongoing operation of Arctic Kingdom and Blachford Lodge merchandise programs and online stores.
Added 5 hours ago
NA
Indigenous Recruitment Specialist, Nîsôhkamâtotân Centre
Northern Alberta Institute of Technology
St. Catharines, ON · Main Campus
- Full-time
Support development and updating of recruitment materials related to Indigenous student recruitment
Added 5 hours ago
FC
Environmental Coordinator
FCC Construcción
Toronto, ON
- Full-time
…through mentorship, meaningful work experiences, and career development…
Added 5 hours ago
TM
Coordinator, SRFI Program and Research
Toronto Metropolitan University
Toronto, ON
- Temporary
Creates detailed project plans outlining schedules, critical paths, timelines, required resources, expected deliverables and other related project activities for SRFI programming and…
Added 5 hours ago
A
Project Engineer
Artika
Montreal, QC
- Full-time
We design products that make home improvement more beautiful, accessible, and enjoyable. Bringing together product development, engineering, and design, we turn practical ideas into…
Added 5 hours ago
P
Manager of Marketing
Pretium
Burlington, ON
- Full-time
Manage the website, social media, electronic, and printed materials, including project sheets, service sheets, CVs, proposal templates, brochures, and other promotional content
Added 6 hours ago
BU
Coordinator, Student Leadership Development
Brock University
St. Catharines, ON · Main Campus (Employees)
- Full-time
Reporting to Manager, Student Leadership & Engagement, the Coordinator, Student Leadership Development advances, coordinates and assesses student leadership, mentorship and…
Added 6 hours ago
FH
Coordinator, Special Initiatives & Projects
Fraser Health
Surrey, BC
- Full-time
…to ensure initiatives/projects are advancing as set out in project charters and work plans. Coordinates information flow among the teams/members by obtaining input from stakeholders re:…
Added 6 hours ago
FH
Coordinator, Clinical Research
Fraser Health
Surrey, BC
- Temporary
The Coordinator, Clinical Research coordinates, conducts, and oversees clinical trials and research activities for Fraser Health (FH). Supports and facilitates the planning, communication,…
Added 6 hours ago
FC
Cost Control Coordinator
FCC Construcción
Toronto, ON
- Full-time
We are seeking a detail-oriented and analytical Cost Control Coordinator to support project financial performance through budgeting, forecasting, cost tracking, reporting, and change…
Added 6 hours ago
MB
Social Media Specialist
Maison Birks
Montreal, QC
- Full-time
The Social Media Specialist owns the social media editorial calendars and leads content development, whether creating original content independently, collaborating directly with the…
Added 6 hours ago
UW
Coordinator, Impact & Granting
United Way British Columbia
Victoria, BC
- $82,082 CAD / year
- Full-time
…or social services sector. Your skills in database systems, project management, and reporting are backed by a solid understanding of statistics and frameworks. You’re detail-oriented,…
Added 6 hours ago
A
Coordinator - Recruitment Administration
AMS
Montreal, QC
- Full-time
At AMS, we focus on skills, potential, and the ability to grow. We are looking for a Coordinator- Recruitment administration who brings strong capability in program coordination and…

Maison Birks

Social Media Specialist

Montreal, QC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Dec 3, 2026
Experience: 3–5 years of relevant experience in social media marketing, content creation or digital marketing, either in-house or at a creative, marketing or advertising agency.
Posting language: English
Posted: Nov 3, 2026

Original job description

Birks. Pure Delight.

Since 1879, Birks has been synonymous with exceptional jewellery, luxury craftsmanship and meaningful client experiences, offering both our own creations and a curated selection from renowned luxury brands. We’re looking for a versatile, experienced developer to help shape the next generation of our digital commerce and business-application ecosystem.

The Role

Reporting to the Manager, Digital Marketing, the Social Media Specialist is responsible for developing and executing the social media strategy and content across Birks Group's social media channels, including Birks and Maison Birks.

This is a hands-on creative and strategic role, responsible for developing engaging, relevant and original content that strengthens brand awareness, builds community and supports business objectives.

The Social Media Specialist owns the social media editorial calendars and leads content development, whether creating original content independently, collaborating directly with the in-house Creative Studio, or leveraging existing brand, influencer and partner content.

Working closely with the Brand Marketing, Creative Studio, Digital Marketing and other internal teams, the Specialist ensures a consistent and compelling social media presence across platforms. The role also oversees external agency partners supporting Chinese social media channels and is accountable for social media performance, audience growth and ongoing optimization.

Role Description And Responsibilities

Social Media Strategy & Editorial Planning

Develop and execute the annual social media strategy across Birks Group's relevant channels, including but not limited to Instagram, Facebook, TikTok, Pinterest, YouTube and LinkedIn.
Own and manage the social media editorial calendars for Birks and Maison Birks, ensuring alignment with the overall marketing calendar, brand initiatives, product launches, events and business priorities.
Develop engaging content concepts and editorial themes tailored to each brand, platform and target audience.
Identify opportunities to evolve content strategies based on audience insights, platform performance, emerging trends and changes in consumer behaviour.
Recommend new formats, content initiatives and platform opportunities to expand reach, engagement and brand relevance.

Content Creation & Creative Collaboration

Lead the development of social media content from ideation through production, ensuring a consistent flow of engaging and relevant content across all channels.
Independently create original social-first content, such as photography, short-form video, Reels, Stories and behind-the-scenes content, using appropriate content creation and editing tools.
Collaborate directly with the in-house Creative Studio, briefing graphic designers and other creative resources to develop content and assets adapted to social media platforms.
Work closely with Brand Marketing to translate brand strategies, campaign concepts and key messages into relevant social media content.
Curate, adapt and repurpose content from existing brand campaigns, product imagery, external brand partners, influencers and other available sources.
Collaborate with internal teams, including Merchandising, Retail, Public Relations, Partnerships and E-commerce, to identify relevant content opportunities and ensure alignment with business objectives.
Attend and capture content at events, store activations, product launches and other relevant brand experiences as needed.
Ensure that all content reflects the brands' identities, visual standards and tone of voice while remaining engaging and native to each platform.

Social Media Operations & Agency Collaboration

Oversee the execution of social media calendars in collaboration with the Digital Marketing Coordinator
Provide content assets, publishing priorities, messaging direction and relevant campaign information to ensure accurate and timely execution.
Oversee external Chinese social media agency partners responsible for content development and execution on platforms including RED ( Xiaohongshu ), WeChat and Weibo.
Develop creative briefs, share relevant brand and marketing priorities, review content proposals and ensure alignment with brand standards and social media objectives.
Collaborate with the Marketing and Customer Service teams to oversee community management practices, identify emerging issues and ensure appropriate escalation when required.
Work with PR and Partnerships teams to identify opportunities to leverage influencer collaborations, creator content and brand partnerships across social media channels.
Support retail teams and sales professionals with social media initiatives, best practices and training as needed.

Performance, Analytics & Optimization

Establish annual social media objectives and KPIs in collaboration with the Digital Marketing Manager, aligned with brand and business priorities.
Own social media performance and the achievement of established objectives, including audience growth, reach, engagement, content performance and relevant traffic-driving metrics.
Review and interpret regular performance reports, identifying key insights, opportunities and areas for improvement.
Continuously optimize content strategies, creative formats, publishing cadence and channel priorities based on performance insights.
Identify content amplification opportunities and recommend boosting priorities to maximize reach and engagement.
Monitor competitor activity, industry benchmarks and emerging social media trends to inform recommendations.
Prepare and present social media strategies, initiatives, performance results and recommendations to internal stakeholders and brand partners as required.
Support the Marketing team with other relevant projects and initiatives as needed.

Our Ideal Candidate Has

3–5 years of relevant experience in social media marketing, content creation or digital marketing, either in-house or at a creative, marketing or advertising agency.
University degree in Marketing, Communications, Business or a related field, or equivalent experience.
Demonstrated experience developing social media strategies, editorial calendars and engaging content across multiple platforms.
Strong hands-on content creation capabilities, including photography, videography and short-form video editing.
Proficiency with social media content creation and editing tools such as CapCut , Canva, Adobe Creative Suite or equivalent platforms.
A strong creative eye and ability to translate brand positioning and marketing objectives into compelling social-first content.
Experience collaborating with graphic designers, creative teams and external agency partners.
Strong understanding of social media platform dynamics, algorithms, audience behaviour and emerging content trends.
Analytical mindset with experience interpreting social media KPIs and translating insights into actionable recommendations.
Strong project management and organizational skills, with the ability to manage multiple calendars, content projects and deadlines simultaneously.
Excellent communication and presentation skills with the ability to collaborate effectively across teams.
Strong attention to detail and sensitivity to brand identity, aesthetics and tone of voice.
Experience in the luxury, jewellery, watchmaking, fashion or lifestyle industries is an asset.
Bilingual, with strong proficiency in English and French.

Role Requirements

Flexibility to work evenings and/or weekends when required for events and content creation.
Ability to attend events, store activations and other brand experiences to capture real-time social media content.
Willingness to work both independently and collaboratively in a fast-paced environment.
Ability to manage shifting priorities and multiple simultaneous projects.
Proactive, resourceful and adaptable, with a genuine interest in social media trends, creative storytelling and evolving digital platforms.

In Return For Your Commitment To Excellence, We Offer

Hybrid work model
Competitive earnings, including bonuses
Group Insurance benefits
Telemedicine
Employee discounts

At Birks, you will find a management team that truly cares about your professional growth. You will be empowered to be yourself, and build a lasting career.

Come join us at Birks, and let your true self shine!

Are you the gem we are looking for?

Apply About employer

More about this job

Responsibilities

Develop and execute social media strategies and editorial calendars for Birks and Maison Birks, creating and coordinating platform-specific content with internal teams and external agency partners. Monitor performance, audience growth, and engagement, using analytics and trends to optimize content and support business objectives.

Requirements

Candidates should have 3–5 years of relevant social media, content creation, or digital marketing experience, along with a degree in Marketing, Communications, Business, or a related field, or equivalent experience. They should demonstrate strong content creation, platform, analytics, project management, and communication skills; English and French proficiency is also required.

Skills

Social Media Strategy
Editorial Calendar Management
Content Creation
Photography
Videography
Short-Form Video Editing
Social Media Analytics
Community Management
Creative Briefing
Influencer Marketing
Project Management
Brand Marketing
Cross-Functional Collaboration
Performance Optimization
Canva
Adobe Creative Suite

Benefits

Hybrid Work Model
Competitive Earnings, Including Bonuses
Group Insurance Benefits
Telemedicine
Employee Discounts

Visa sponsorship

Not detected in the job text

Keywords

Instagram
Facebook
TikTok
Pinterest
YouTube
LinkedIn
RED (Xiaohongshu)
WeChat
Weibo
CapCut
Canva
Adobe Creative Suite
Social Media Strategy
Editorial Calendars
Content Creation
Photography
Videography
Short-Form Video
Reels
Stories
Social Media Analytics
Audience Growth
Engagement
Community Management
Influencer Collaborations
Content Optimization
Luxury Goods
Jewellery
Brand Marketing
Digital Marketing

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