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Added 18 hours ago
Product Manager (35213)
Myticas Consulting
Ottawa, ON
Full-time
The Product Manager is responsible for contributing to the evolution of a connectivity product portfolio and progressively owning and scaling value-added service products that extend and…
Added 3 days ago
Revenue Enablement Manager
Owner.com
Toronto, ON
Full-time
Owner is growing fast, and our Account Executive team is the engine of that growth. We’re looking for a sales-first Revenue Enablement Specialist to own and progress the enablement program…
Added 2 days ago
Manager, Sales & Customer Office
Zurich Canada
Toronto, ON
Full-time
Six or more years of experience in customer experience, sales enablement, distribution operations, program coordination, business analysis or a related field.
Added 2 days ago
Product Marketing Manager
AlayaCare
Toronto, ON
…Product, Product Marketing, Customer Success, Education, and Sales to make sure every release lands with impact. You'll also build a repeatable internal enablement program so colleagues…
Added 3 days ago
Partner Solution Marketing Manager
Entrust
ON · Canada - Ontario Field
Full-time
Entrust is seeking a Partner Product Marketing Manager to develop partner-specific messaging, content, and enablement that help turn strategic relationships into scalable go-to-market…
Added 4 days ago
Senior Manager, Competitive Intelligence
SOTI
Mississauga, ON
Full-time
SOTI is looking for a Senior Manager, Competitive Intelligence to lead the development and execution of a global competitive intelligence program that helps the business anticipate market…
Added 3 days ago
Senior Manager, Competitive Intelligence
SOTI
Mississauga, ON
Full-time
SOTI is looking for a Senior Manager, Competitive Intelligence to lead the development and execution of a global competitive intelligence program that helps the business anticipate market…
Added 3 days ago
Marketing Specialist
Toon Boom Animation
Montreal, QC
Full-time
Writing & content creation: write newsletters, blog articles, social media posts, video scripts, and sales enablement materials in both English and French.
Added 4 days ago
Spécialiste en marketing / Marketing Specialist
Toon Boom Animation Inc.
Montreal, QC
Full-time
Writing & content creation: write newsletters, blog articles, social media posts, video scripts, and sales enablement materials in both English and French.
Added 3 days ago
Marketing Account Manager
Ingram Micro
Mississauga, ON
Full-time
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the…
Added 4 days ago
Senior Segment Product Marketing Manager (Public Sector)
Geotab
Oakville, ON
Full-time
…Administration - spanning research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand government buying cycles,…
Added 4 days ago
Senior Customer Success Manager
Klir
Canada
As a Senior Customer Success Manager, you will guide utilities through a deeply intentional, outcome-driven value realization journey. You will take ownership post-implementation,…
Added 8 days ago
Senior Manager, Campaign and Product Marketing
veritree
Vancouver, BC
$110,000 to $135,000 CAD / year
Full-time
…in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with…
Added 7 days ago
Assistant Marketing Manager
Manulife
Toronto, ON · Waterloo, ON
Full-time
The Assistant Marketing Manager supports the development and execution of strategic marketing initiatives that strengthen Manulife's group retirement leadership position. Working across…
Added 6 days ago
Senior Segment Product Marketing Manager (Public Sector)
Geotab
Canada
…Administration - spanning research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand government buying cycles,…
Added 6 days ago
Senior Segment Product Marketing Manager (Field Service)
Geotab
Canada
…Maintenance operators - including research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand the field service buying…
Added 7 days ago
Canada Business Development Manager - EUC
SHI International Corp.
Toronto, ON · CA - ON - Toronto
Full-time
The EUC Business Development Manager is responsible for driving growth of SHI Canada's End User Computing (EUC) business across strategic OEM partners. This role enables sales teams,…
Added 12 days ago
Sr Channel Sales Manager- Broker, Consultant and VAR
ADP
Mississauga, ON
$156,310 to $206,310 CAD / year
Full-time
Title: Sr Channel Sales Manager- Broker, Consultant and VAR
Added 12 days ago
Senior Manager, Retail – Veilance
Arc'teryx Equipment
North Vancouver, BC
Full-time
As the Senior Manager, Retail - Veilance, you are accountable for defining and advancing the global Veilance retail strategy, standards, and experience across all regions. You play a…
Added 13 days ago
Brand and Creative Manager
Assent
Ottawa, ON
Full-time
…Malaysia, the European Union, and Kenya, Assent brings together global expertise, diverse perspectives, and a shared commitment to innovation. Our hybrid work model enables teams to…
Added 11 days ago
Sr. Manager, Technical Engineering
Ingram Micro
Mississauga, ON · ON · Canada - Ontario - Corporate
$155,000 to $165,000 CAD / year
Full-time
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the…
Added 17 days ago
Senior GTM Engineer
AlayaCare
Toronto, ON
Partner with Sales, Marketing, Customer Success, and Revenue Operations & Enablement to identify manual work, bottlenecks, and data gaps where AI creates the most leverage.
Added 18 days ago
Learning Program Manager - Sales Enablement
Assent
Ottawa, ON
$85,000 to $100,000 CAD / year
Full-time
The Learning Program Manager, Sales Enablement designs, governs, and measures scalable enablement programs that directly support Assent's revenue and go-to-market (GTM) goals. This role…
Added 24 days ago
Oliver Wyman -Commercial Effectiveness and Private Capital Senior Consultant/Associate/Engagement Manager/Principal
Oliver Wyman
Toronto, ON
Full-time
Private Capital x Commercial Effectiveness – Engagement Manager /Principal
Added 19 days ago
Senior Enablement Manager, New Hire
OpenTable
Toronto, ON
…necessary to drive outstanding customer experiences. As a Senior Enablement Manager, you will act as a performance partner for our customer-facing teams, moving beyond traditional classroom…

Manulife

Assistant Marketing Manager

Toronto, ON, Canada
Waterloo, ON, Canada

Pay: $73,725.00 CAD - $122,875.00 CAD
Job type: Full-time
Experience: 3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services.
Posting language: English
Posted: Sep 14, 2026

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Original job description

The Assistant Marketing Manager supports the development and execution of strategic marketing initiatives that strengthen Manulife's group retirement leadership position. Working across Canadian and U.S. markets, this role helps bring integrated marketing programs to life through content development, thought leadership activation, website management, events, and sales enablement.

The successful candidate will collaborate with stakeholders across business segments, and external partners to execute initiatives that drive engagement with plan sponsors, advisors, and key industry audiences. This role requires strong project management skills, cross-functional collaboration, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

Position Responsibilities:

Support Canadian Longevity Strategy Activation

Coordinate and support integrated marketing initiatives that advance Manulife's longevity strategy across business units and markets.
Partner with stakeholders across multiple business segments, and external organizations to support enterprise priorities and strategic alignment.
Assist in the development and execution of campaigns, events, thought leadership content, and sales enablement materials that reinforce Manulife's leadership position in longevity.
Support engagement opportunities that enhance awareness and adoption of longevity-related initiatives among internal and external audiences.

Support Enterprise Thought Leadership Research Programs

Support the marketing activation and ongoing management of Manulife's flagship research platforms
Help translate research insights into integrated marketing campaigns, media opportunities, client-facing materials, and engagement programs.
Coordinate with cross-functional stakeholders to ensure the effective and consistent use of research assets across Canada and the United States.
Track project milestones, coordinate deliverables, and support annual research launch activities.

Support Canada Retirement B2B Content Strategy

Support the execution of the retirement business's B2B marketing strategy focused on advisors and plan sponsors.
Assist in the development and implementation of quarterly content plans aligned with business objectives and market opportunities.
Coordinate with cross functional stakeholders to support content creation and distribution.
Manage logistics, materials, and follow-up activities for quarterly advisory council meetings and related stakeholder engagement initiatives.

Manage B2B Website Content

Own content coordination and maintenance for the U.S. Retirement B2B public website.
Partner with business, editorial, and digital stakeholders to develop and execute a timely and relevant content roadmap.
Ensure website content remains aligned with strategic priorities, marketing campaigns, regulatory requirements, and business objectives.
Monitor content performance and identify opportunities to enhance user engagement and content effectiveness.

Support Canada Retirement Growth Initiatives

Support execution of Canada Retirement's annual projects and strategic growth initiatives.
Assist in the development of go-to-market activities, marketing materials, sales enablement resources, and communications plans for key programs.
Coordinate project deliverables and marketing activities that support growth, retention, and client engagement objectives.
Maintain project timelines, facilitate stakeholder coordination, and support execution across multiple initiatives simultaneously.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.
3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services.
Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills.
Experience supporting integrated marketing campaigns, content strategies, events, or thought leadership programs.
Ability to work effectively across multiple business functions and build strong stakeholder relationships.
Proficiency in Microsoft Office and digital content management platforms.
Knowledge of retirement or financial services is considered an asset.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Assistant Marketing Manager supports the development and execution of strategic marketing initiatives, including content creation, thought leadership, and sales enablement across Canadian and U.S. markets. This role involves collaborating with cross-functional stakeholders to drive engagement with plan sponsors, advisors, and industry audiences.

Requirements

Candidates must have a bachelor's degree in Marketing, Communications, Business, or a related field. The role requires 3–5 years of experience in marketing, communications, or project management, preferably within the financial services sector.

Skills

Project management
Marketing strategy
Content development
Thought leadership
Stakeholder management
Digital content management
Sales enablement
Communication skills
Organizational skills
Cross-functional collaboration
Website management
Campaign execution
Financial services knowledge
Microsoft Office

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Communications
Project Management
Financial Services
Retirement
B2B Marketing
Content Strategy
Digital Content Management
Stakeholder Engagement
Thought Leadership
Sales Enablement
Campaign Management
Longevity Strategy
Website Management
Microsoft Office
Strategic Planning
Market Research
Advisory Council
Growth Initiatives
Client Engagement

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