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Added 11 mins ago
BC
Director, Construction (Life Sciences)
Broccolini Construction Inc.
Toronto, ON
- Full-time
Broccolini is a family-owned, single-source provider of construction, development and real-estate services. Our company caters to the industrial, commercial and residential markets in…
Added 11 mins ago
O
Senior AI Developer
OSEDEA
Montreal, QC
- Full-time
As a Senior AI Developer, you build production-grade AI features and systems for enterprise clients. You bring disciplined software development practices, strong applied AI skills, and the…
Added 11 mins ago
O
Senior Software Developer, DevOps & Infrastructure
OSEDEA
Montreal, QC
- Full-time
As a Senior Software Developer with strong Cloud, DevOps, and infrastructure experience, you design, build, and deliver robust software solutions, architectures, and infrastructure for our…
Added 26 mins ago
V
Senior Manager, FP&A
Vaco
Markham, ON
- $140,000 to $155,000 CAD / year
- Full-time
Our client is a large, established services organization with operations across Canada with headquarters in Markham. The company offers a sophisticated finance environment, a strong…
Added 41 mins ago
AR
Sous Chef
Atria Retirement Canada - Kingsdale Chateau
Kingston, ON · ON-Kingston
- Full-time
Atria Senior Living’s family of brands has openings for individuals looking for a career with outstanding benefits, including:
Added 56 mins ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
This is a management position reporting to the Inspector of Support Services. The incumbent will act in an advisory capacity to the senior police staff and Chief of Police in matters of…
Added 56 mins ago
JH
Operations Manager
JMC HR Consulting
Saint John, NB
- Full-time
DMSE provides surveying, civil engineering, planning, and development design services throughout southern New Brunswick. With offices in Saint John and Sussex, the firm brings together the…
Added 1 hour ago
PC
Senior Occupational Health and Safety Project Manager
Pinchin Canada
Richmond, BC
- Full-time
This is a senior leadership role for an experienced OHS professional who wants more than just managing projects. At Pinchin, you’ll have the opportunity to lead a team, influence how we…
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…to offering our customers the highest quality products and services and are looking for people with the inspiration and talent to develop with us as we pursue our ambitious growth strategy.…
Added 1 hour ago
TI
Semantic Modeler
TS Imagine
Montreal, QC
- Full-time
…multiple openings across levels, from intermediate through…
Added 1 hour ago
SC
Kitchen General Helper-Starbucks Team member (34444001)
Sodexo Canada Ltd
Vaughan, ON
- Part-time
…all new hires in hospitals, long term care facilities, and senior homes to be fully vaccinated against COVID-19 and may require any other new hires to be fully vaccinated based on the…
Added 1 hour ago
GC
Senior Manager Media and Business Development
geekspeak Commerce
Whitby, ON
- Full-time
- Identify opportunities to expand existing accounts through additional channels, services and investment.
Added 2 hours ago
A
Senior Product Manager
Aviso
Toronto, ON
- $120,000 to $135,000 CAD / year
- Full-time
We are looking to fill an opening for a Senior Product Manager to join Aviso's Product Management team and help shape the future of investing for Canadians through a best-in-class wealth…
Added 2 hours ago
R&
Senior Business Analyst – Capital Markets
Robertson & Company Ltd.
Toronto, ON
- Contract
Support testing activities including test strategy development, test case creation, defect management, user acceptance testing (UAT), and implementation validation.
Added 2 hours ago
AS
Senior Data Engineer
AgileGrid Solutions
Canada
- Full-time
As a Senior Data and AI Engineer, you will lead the delivery and support of data and AI products that address business needs and contribute to measurable outcomes. You will work closely…
Added 2 hours ago
AS
Lead Application Developer
AgileGrid Solutions
Canada
- Full-time
BMO is seeking a senior technology professional to lead the design, development, and delivery of enterprise-grade applications. In this hands-on leadership role, you will guide teams…
Added 2 hours ago
VC
Quality Improvement Leader, Medical Quality Leadership & Practice
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Temporary
…Vancouver Coastal Health, Providence Health Care and the Specialist Services Committee (SSC). Reporting to the Manager, Medical Quality Leadership & Practice, the Quality Improvement (QI)…
Added 2 hours ago
VC
Senior Data and Analytics Advisor
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
…Grow your career with employer-paid training and leadership development opportunities• Wellness supports, including counselling, critical incident and innovative wellness services are…
Added 2 hours ago
VC
Senior Business Advisor, Data and Analytics
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
…Sciences with course work in health care planning or health policy development and analysis or five to seven (5 to 7) years’ of recent, related experience in senior level planning or…
Added 2 hours ago
VC
Analyst/Administrative Assistant
Vancouver Coastal Health
Vancouver, BC
- $29.89 to $39.24 CAD / hour
- Full-time
…responsible secretarial and administrative positions supporting senior level management, experience in information analysis and benchmarking, or an equivalent combination of education,…
Added 2 hours ago
VC
Transformation, Change & Innovation Advisor
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Temporary
…internal specialist to the organization for organizational development and change management processes, strategies and leads projects that are directed at identifying and recognizing…
Added 2 hours ago
VC
Analyst/Administrative Assistant
Vancouver Coastal Health
North Vancouver, BC
- $29.89 to $39.24 CAD / hour
- Temporary
…Grow your career with employer-paid training and leadership development opportunities• Wellness supports, including counselling, critical incident and innovative wellness services are…
Added 2 hours ago
AA
Account Executive
Appear AI
Toronto, ON
- Full-time
Build and work a targeted pipeline across 2–3 verticals where AI visibility ROI is clearest (legal, healthcare, financial services, professional services).
Added 3 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Brantford General Hospital – Our acute care hospital offering a full spectrum of inpatient and outpatient services.
Added 3 hours ago
AI
Specialist, Marketing Technology (12-month contract)
AGF Investments
Toronto, ON
- Contract
Reporting to the Senior Manager, Marketing Technology, this role is responsible for executing and supporting digital marketing operations, campaign enablement, reporting and platform…

Manulife

Associate Marketing Manager, Acquisition & Retention, Affinity Markets

Halifax, NS, Canada
Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$73,725.00 CAD - $122,875.00 CAD · Full-time

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Applications open in a new tab.

Job details

Pay: $73,725.00 CAD - $122,875.00 CAD
Job type: Full-time
Experience: 5+ years of progressive marketing experience, including strategic ownership of customer lifecycle programs.
Posting language: English
Posted: Oct 8, 2026

Original job description

At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and retention initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in acquiring new leads and retaining existing clients and expanding their engagement with our products and services.

Position Responsibilities:

Lead acquisition, retention, and customer growth strategies aligned with business goals.
Lead integrated campaigns across email, digital, print, direct mail, and events, managing timelines, budgets, approvals, and results.
Own end-to-end acquisition and retention email campaigns, from segmentation and journey design through deployment, testing, reporting, and optimization.
Turn campaign, customer, and market data into recommendations that improve performance and ROI.
Lead cross-functional partners to align priorities, manage risks, and deliver cohesive customer experiences.
Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance.
Build a test-and-learn roadmap to improve audiences, offers, creative, channels, and journeys.
Manage agencies and vendors against clear briefs, timelines, quality standards, and performance expectations.
Manage budgets and forecasts, reallocating investment based on performance and growth opportunities.
Present results, risks, and recommendations to senior management.

Required Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
5+ years of progressive marketing experience, including strategic ownership of customer lifecycle programs.
Demonstrated experience leading integrated campaigns from strategy and briefing through execution, measurement, optimization, and post-campaign reporting.
Hands-on experience running full end-to-end email marketing campaigns for acquisition and retention, including segmentation, journey development, campaign build, quality assurance, deployment, A/B testing, deliverability considerations, reporting, and optimization.
Demonstrated ability to lead complex cross-functional initiatives, influence senior stakeholders, and guide the work of internal and external partners without direct authority.
Excellent analytical and problem-solving abilities.
Proficiency with CRM, email marketing, marketing automation, analytics, and campaign management platforms, with the ability to use performance data to optimize customer journeys and business outcomes.
Exceptional communication and presentation skills.
Experience with print and direct mail marketing strategies.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Associate Marketing Manager will lead integrated acquisition and retention strategies, managing end-to-end email campaigns and cross-functional initiatives. They are responsible for analyzing performance data to optimize customer journeys and presenting recommendations to senior management.

Requirements

Candidates must have a bachelor's degree in Marketing or Business and at least 5 years of progressive marketing experience with a focus on customer lifecycle programs. Proficiency in CRM, marketing automation, and campaign management platforms is required, along with strong analytical and communication skills.

Skills

Marketing strategy
Customer acquisition
Customer retention
Email marketing
Campaign management
Data analysis
CRM
Marketing automation
Budget management
Stakeholder management
Project management
Strategic planning
Performance optimization
Content strategy
Direct mail marketing
Analytics

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Acquisition
Retention
Affinity Markets
Email Marketing
CRM
Marketing Automation
Analytics
Campaign Management
Budgeting
Strategic Planning
Customer Lifecycle
Data Analysis
ROI
Direct Mail
Print Marketing
Stakeholder Management
Performance Optimization
Lead Generation
Market Data
Quality Assurance
A/B Testing
Deliverability
Cross-functional Leadership
Financial Services
Hybrid Work
Project Management
Content Strategy
Vendor Management
Forecasting

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