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Added 4 mins ago
Human Resources Analyst
Infotree Global Solutions
Montreal, QC
Contract
As a key member of the HR Analytics & Insights team, the HRIS Analyst serves as a strategic partner to HR stakeholders and IT functions across Americas. This role is responsible for the…
Added 5 mins ago
Personal Banking Associate
TD
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Part-time
…job-related knowledge, geographic location, and other specific business and organizational…
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Small Business Associate
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Small Business Banking is a dynamic division within the Business Banking Portfolio at TD, with a vision to be the Official Partner of Big Dreams for Canadian small and medium-sized…
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Sr. Manager, Product Control
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Full-time
Partnership & Influence – Develop strong relationships with internal stakeholders and partner effectively across front office, risk, finance, and accounting teams to support informed…
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Customer Success Engineer Pod Lead (AMER)
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Remote, Canada
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…systems, Tyk helps businesses drive value across the retail, finance, telecoms, healthcare, or media industries (to name just a…
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Operations Manager
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Coquitlam, BC
$110,500 to $160,500 CAD / year
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● Partner with sales, engineering, finance, and HR on project handoffs, risk reviews, and capacity planning.
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Senior Manager, HR Operations Control Governance
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Added 35 mins ago
Director of Sales Marketing
John Bead Corporation
Toronto, ON
Full-time
…jewellery making accessories in North America. A family owned business of more than 80 staff, with over 50,000+ products and growing steadily, John Bead is one of the front runners in the…
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Associate
RBC Dominion Securities
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Entry level Consultant (Anglophone and Lusophone Africa Focus)
CPCS
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$72,215 CAD / year
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Master’s degree in business, economics, finance, engineering, business law, geography, urban planning, or another relevant specialization
Added 1 hour ago
Entry Level Consultant (Canada Focus)
CPCS
ON · Ontario, Canada
$72,215 CAD / year
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MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA
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Senior Financial Analyst, FP&A
Stelumar Advanced Manufacturing Inc.
Canada
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…forecasts, and deliver executive-ready presentations. As a key business partner, this role will analyze performance drivers, support ERP implementation, and design dashboards for actionable…
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Senior Manager, Procurement
MDA
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Added 1 hour ago
Director, Compliance Internal Audit
Royal Bank of Canada
Toronto, ON
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…practices through strategic innovation. In this role you will partner with Global Audit leaders to shape Compliance coverage strategies across first and second-line audits, ensuring…
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Associate
Royal Bank of Canada
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Principal AI Engineer
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Director, Business Development
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Added 1 hour ago
Site Reliability Engineer
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…Engineering solutions for all applications across a line of business within CNB (City National Bank), an RBC company. This team will work collaboratively with teams across several LoBs and…
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Senior Solutions Architect, IAM-2
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Be an authoritative and trusted partner with deep, practical experience in customer and workforce IAM and solution architecture best practices to various business and functional areas…
Added 1 hour ago
Director, Business Continuity Risk Management, Canada & Caribbean
Royal Bank of Canada
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Join RBC's Group Risk Management team as Director, Business Continuity Risk Management (BCRM) for Canada & Caribbean. In this second line of defense role, you will lead the implementation…
Added 1 hour ago
Senior Buying Manager
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Toronto, ON
$95,000 to $115,000 CAD / year
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Added 2 hours ago
Financial Advisor
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Added 2 hours ago
Analyst, Institutional Client Credit Management; DVP, Corporates & NBFI
Royal Bank of Canada
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Added 2 hours ago
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Cultivate relationships with service partners and local markets to optimize business opportunities and referrals

Manulife

Digital Analytics Manager

Toronto, ON, Canada

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Oct 12, 2026
Experience: 2+ years of business analysis experience in large organizations with multiple functions and/or business units.
Posting language: English
Posted: Sep 28, 2026

Apply About employer

Applications open in a new tab.

Original job description

The Digital Analytics Manager will play a critical role in enterprise-wide Global Digital Storefront initiatives, joining Manulife’s Global Digital Marketing to drive the successful implementation and continuous evolution of the organization’s digital strategy across consumer markets. This role partners closely with digital marketing teams, product leaders, and business stakeholders to deliver insightful reporting, advanced analysis, and data-driven recommendations that inform strategic and tactical decision-making.

This position requires a highly motivated analytics leader with a strong passion for digital data and optimization. The Digital Analytics Manager will be responsible for collecting, analyzing, and interpreting complex digital data, synthesizing results into clear, actionable insights that improve business outcomes. Leveraging an increasingly mature digital analytics ecosystem, the incumbent will analyze user behavior across major Manulife digital properties to measure performance, identify opportunities, and continuously optimize customer experiences. Through strong analytical, communication, and problem-solving skills, this role will influence digital strategy, enhance performance, and help elevate the effectiveness of enterprise digital initiatives.

Position Responsibilities:

Own the end‑to‑end reporting and insights strategy for the Global Digital Storefront, ensuring consistent, scalable, and accurate measurement across regions, brands, and digital properties.
Design, build, and maintain standardized measurement plan and self-serve dashboards and reports that track Storefront performance, including acquisition, engagement, conversion, retention, and customer journey metrics.
Translate complex digital data into actionable, business‑focused insights that support decision‑making across Marketing, Product, Technology, and senior leadership.
Define and operationalize key performance indicators (KPIs) aligned to Storefront business objectives, ensuring ongoing relevance as the platform and digital strategy evolve.
Provide regular performance readouts and deep‑dive analyses that highlight trends, risks, opportunities, and optimization recommendations for Storefront initiatives.
Enable stakeholders to self‑serve insights by establishing robust reporting frameworks, documentation, and analytics best practices within Adobe Analytics and related platforms.
Partner with Product Owners and squad teams to embed reporting requirements into epics and user stories, ensuring measurement is built into Storefront features by design.
Monitor data quality and consistency across Storefront reporting, working closely with tagging and engineering teams to resolve tracking gaps or discrepancies.
Support continuous optimization by clearly measuring the impact of enhancements, experiments, and releases across the Global Digital Storefront ecosystem.

Required Qualifications:

Minimum 5 years’ experience working with advanced digital analytics platforms such as Adobe Analytics, Analysis Workspace, Adobe Target, Audience Manager, Real-Time CDP, Adobe Experience Platform, or similar enterprise tools.
2+ years of business analysis experience in large organizations with multiple functions and/or business units.
Data management and visualization experience (Power BI or Tableau, SQL, R).
Experience measuring digital performance, including mobile analytics.
Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and PowerBI.
Hands-on Python for data science: pandas/numpy/scikit-learn/statsmodels/PySpark; MLflow for experiment tracking and model registry; CI/CD and testing.
Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.
Analytical rigor and systems thinking across data, measurement and modeling layers.
Analytics engineering, and Python modeling.
Strong data storytelling, insight synthesis, and executive-ready communication.
Stakeholder influence and change management, especially across marketing, digital engineers, and MarTech.
Deep experimentation mindset, measurement discipline and ROI orientation.
Demonstrated ownership, bias for action, and comfort with ambiguity.

Preferred Qualifications:

Analytics experience in an agile project environment is a plus.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The Digital Analytics Manager will own the end-to-end reporting and insights strategy for the Global Digital Storefront to drive data-driven decision-making. They will design standardized measurement plans, build self-serve dashboards, and partner with cross-functional teams to optimize customer experiences.

Requirements

Candidates must have at least 5 years of experience with enterprise digital analytics platforms like Adobe Analytics and 2 years of business analysis experience. Proficiency in data management tools such as SQL, Python, Databricks, and Power BI is required, along with strong analytical and communication skills.

Skills

Adobe Analytics
Data visualization
Python
SQL
Power BI
Tableau
Databricks
PySpark
Experimentation design
Attribution methodologies
Data storytelling
Stakeholder management
Digital strategy
Machine learning
Analytics engineering
Customer journey mapping

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Digital Analytics
Adobe Analytics
Analysis Workspace
Adobe Target
Audience Manager
Adobe Experience Platform
Power BI
Tableau
SQL
Python
Databricks
PySpark
Delta Lake
Unity Catalog
Pandas
Numpy
Scikit-learn
MLflow
CI/CD
Experimentation
Attribution
Incrementality
MMM
CLV
Digital Marketing
Data Storytelling
Agile
MarTech
Customer Journey
KPIs

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