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Added 6 mins ago
J
Senior AI Automation Engineer
Jobgether
Canada
- $110,000 to $160,000 CAD / year
- Full-time
In this high-impact role, you will transform business operations by designing and deploying AI-powered automations that eliminate repetitive tasks and improve efficiency across multiple…
Added 6 mins ago
J
Manager, Vendor Relations
Jobgether
Canada
- Full-time
…strategies into effective commercial agreements and collaborative business plans. You will use data-driven insights to evaluate supplier performance, identify growth opportunities, and…
Added 6 mins ago
T
Directeur·trice, Gestion de produits, Expérience musicale & matériel / Director of Product Management, Music Experience & Hardware
TouchTunes
Montreal, QC
- Full-time
Intégrer l'intelligence artificielle à toutes les étapes du cycle de vie des produits afin de travailler plus rapidement et plus efficacement. Accompagner ton équipe dans l'intégration de…
Added 6 mins ago
PM
Integrated Media & Social Strategy Sr Specialist
Philip Morris International
Toronto, ON
- Full-time
Rothmans, Benson & Hedges Inc. (RBH), an affiliate of Philip Morris International (PMI), is transforming its business to deliver a smoke-free future. Our transformation depends on people…
Added 22 mins ago
A
Mechanical Engineering Lead, Data Centers
AECOM
Markham, ON
- $145,000 to $195,000 CAD / year
- Full-time
Develop and maintain strong client relationships while understanding project objectives and business requirements.
Added 1 hour ago
HT
BI Platform Operations Engineer
Hirematic Talent Solutions
Toronto, ON
- $80 to $90 CAD / hour
- Contract
…maintenance, and technical troubleshooting for our enterprise Business Intelligence platforms and associated AWS…
Added 1 hour ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
Through demonstrated proficiency in quality improvement and business methodologies, education, innovation, and role modeling, the consultant will assist programs to:
Added 1 hour ago
A
Enterprise Account Manager / Gestionnaire de compte client entreprise
AKUR8
Montreal, QC
- Full-time
Our next-generation SaaS platform combines transparent machine learning, predictive analytics, and smart product design to turn complex insurance workflows into scalable, data-driven…
Added 1 hour ago
PC
Data & AI Transformation Director
PwC Canada
Toronto, ON
- Full-time
…Microsoft-based transformation programs across cloud, data, analytics, and artificial intelligence. This individual will be responsible for owning end-to-end program delivery, managing…
Added 1 hour ago
TC
Senior Accountant
TESC Contracting
Sudbury, ON · Greater Sudbury, ON
- Full-time
Prepare accurate and timely financial statements, along with insightful analysis to support business decisions.
Added 1 hour ago
PL
Purchasing Manager-Acton Head office
Purity Life Health Products LP
Acton, ON
- $88,725 to $104,475 CAD / year
- Full-time
Our values are based on providing a safe workplace for our employees and conducting business based on COMMIT – collaboration, operational excellence, mutual respect, making a difference,…
Added 1 hour ago
M
Marketing Manager, Member Marketing & Growth
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
…MarTech and Personalization, Product, Distribution, Creative, Analytics, Customer Centricity and Technology teams to shape marketing plans, oversee execution, and ensure alignment with key…
Added 1 hour ago
M
Marketing Specialist
Manulife
Montreal, QC
- Full-time
Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You’ll…
Added 2 hours ago
LI
Software Developer
Lotus IT Solutions
Enterprise, ON
- Contract
The Ministry of Public and Business Service Delivery and Procurement is seeking a Senior Software Developer to join the Enterprise Financial Services Division on a fully onsite engagement.…
Added 2 hours ago
NS
2627-215 - Business Analytics Developer (CL3) - Central Office
Nova Scotia Community College - NSCC
Halifax, NS
- Full-time
Reporting to the Senior Manager, Institutional Research and Effectiveness and as part of the Business Analytics Team, you will:
Added 2 hours ago
SM
RQ11574 – Information Management Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Collaborating with business analysts, business architects, business intelligence specialists, data architects, data conversion specialists, database administrators, information architects,…
Added 2 hours ago
SM
RQ11599 – Technology Architect – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
…operations, infrastructure planning, system integration, and business intelligence solutions. The ideal candidate will have strong hands-on expertise in Oracle Database (11gR2, 12cR2, and…
Added 2 hours ago
M
Customer Experience Engineer / M365
Microsoft
Toronto, ON
- Full-time
Bachelor's Degree in Engineering, Computer Science, Information Technology (IT), Data Analytics/Science, Artificial Intelligence (AI), or related field AND 4+ years experience in technology…
Added 2 hours ago
EC
IT Operations US & Canada Business Relationship Manager
Eaton Corporation
Airdrie, AB · Calgary, AB · Burlington, ON
- Full-time
Eaton’s Electrical sector is currently seeking an IT Operations Business Relationship Manager (US and Canada) to join our PCS (Protection, Control and Solutions) team. This position can…
Added 3 hours ago
M
Director, Brand
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Translate brand and business strategy into clear campaign plans, ensuring work is audience-led, channel-connected and designed to drive meaningful business outcomes.
Added 3 hours ago
C
Software Developer
Cisco
Ottawa, ON · Kanata, Ontario
- Full-time
…transforming enterprise network management through automation and intelligence. Our team plays a critical role in simplifying complex network operations, enabling organizations to deliver…
Added 3 hours ago
CS
Program Manager, Data and Agri-food Standards/ Responsable de Programme, Normes Relatives aux Données et au Secteur Agroalimentaire
Canadian Standards Association
Calgary, AB · Ottawa, ON · Toronto, ON · Montreal, QC
- $116,230 to $152,555 CAD / year
- Full-time
…emerging and cross-sector areas such as cybersecurity, artificial intelligence, IoT, data governance and interoperability, advanced manufacturing, intelligent cities, quantum computing,…
Added 3 hours ago
CS
Project Manager - Information and Communications Technology/ Chef de Projet - Technologies de l'information et de la Communication
Canadian Standards Association
Calgary, AB · Ottawa, ON · Toronto, ON · Montreal, QC
- $88,260 to $100,000 CAD / year
- Full-time
…applying industry knowledge, you will identify and assess new business…
Added 3 hours ago
CS
Manager, Supply Chain Operations and Analytics
Canadian Standards Association
Toronto, ON
- $100,890 to $132,416 CAD / year
- Full-time
The Manager, Supply Chain Operations and Analytics, is responsible for supporting procurement operations through data analysis, reporting, supplier governance, travel and expense program…
Added 3 hours ago
IW
Senior Analyst Finance
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.

Manulife

Director, Brand

Halifax, NS, Canada
Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$125,100.00 CAD - $175,100.00 CAD · Full-time

Apply About employer

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Job details

Pay: $125,100.00 CAD - $175,100.00 CAD
Job type: Full-time
Apply by: Nov 10, 2026
Experience: Minimum 7 years of progressive experience in marketing and/or business management
Posting language: English
Posted: Oct 27, 2026

Original job description

Reporting to the AVP, Brand, Marketing Strategy & Operations, the Director, Brand is a key leadership role within the Manulife Canada Segment marketing team. The Director will lead the execution of integrated campaigns that bring our brand to life through bold ideas, standout creative and meaningful customer experiences, strengthening Manulife's position as a leader in longevity.

This role sits at the intersection of strategy, creativity and execution. You'll work across a wide network of internal teams and external partners to deliver high-impact campaigns across paid, owned and earned channels. You will oversee content and creative development, media delivery, agency and vendor relationships, and the operational frameworks that enable the work. You're a brand champion who holds the line on quality and consistency while bringing the curiosity, conviction and fresh thinking needed to move the brand forward in meaningful ways.

Position Responsibilities:

Campaign Strategy

Lead the end-to-end execution of integrated, segment-wide brand campaigns focused on building awareness, consideration and shifting brand perception.
Translate brand and business strategy into clear campaign plans, ensuring work is audience-led, channel-connected and designed to drive meaningful business outcomes.
Collaborate closely with cross-functional partners, including Digital, Communications, Customer Care and business lines, to deliver campaigns that are on-strategy, on-time and on-budget.
Oversee campaign planning, production, delivery and in-market optimization, proactively identifying risks, dependencies and opportunities.
Contribute to a real-time marketing approach that is continuously optimized based on data, cultural context and audience insights.

Content and Creative Oversight

Lead the end-to-end creative and content process for the Canada Segment, from brief and concept development through production and final delivery.
Oversee internal and external creative assets to ensure output is strategically grounded, creatively excellent, audience-relevant and brand compliant.
Provide clear, constructive creative direction that strengthens ideas and raises the quality of the work.
Champion a high standard of storytelling that is human, emotionally resonant and tailored to target audiences across consumer and intermediary channels.
Partner with Digital, SEO and content teams to evolve content for emerging discovery behaviours, including generative engine optimization (GEO), helping strengthen Manulife’s visibility and authority within AI-powered search experiences.

Media Leadership

Lead the development and execution of integrated media campaigns in partnership with internal media stakeholders and external media agency partners.
Ensure media strategies, channel plans and investment recommendations are aligned to campaign objectives, priority audiences and the customer journey.
Oversee campaign trafficking, launch readiness, in-market performance and optimization, ensuring creative and media work together effectively.
Partner with analytics, research and agency teams to assess media performance, identify insights and improve effectiveness over time.

Agency and Vendor Relationships

Manage day-to-day relationships with creative, production and media agency partners, vendors and contractors.
Ensure partners are well-briefed, aligned to brand and business objectives, and consistently delivering high-quality work on time and within budget.
Support in overall agency coordination, scope and budget management, and the ongoing evaluation of partner performance.
Build productive, accountable partnerships that encourage strong collaboration, proactive thinking and creative ambition.

Brand Governance

Own and uphold brand standards across Canada Segment marketing touchpoints.
Act as a steward of the Manulife brand, ensuring alignment with Global Brand guidelines while reflecting the distinct needs of the Canadian market.
Develop and maintain brand governance frameworks, tools and education that enable cross-functional teams to represent the brand with confidence and consistency.
Act as the primary business owner for brand intellectual property, partnering closely with the IP team to manage, protect and govern trademarks, brand assets and usage rights across the organization.

Performance and Measurement

Track and report on brand, media and campaign performance against defined KPIs and scorecards.
Work with Digital Analytics, Research and Insights teams and external research partners to evaluate creative, media and campaign effectiveness, drawing on data to optimize delivery.
Translate performance data into clear insights and recommendations for senior stakeholders.
Continually assess what is working and drive informed pivots when needed.

Embracing Change and Innovation

Bring bold thinking, curiosity and creative ambition to the work, sparking new ideas that move the brand forward in meaningful ways.
Champion a culture of curiosity, experimentation and continuous improvement within the brand function.
Actively explore and integrate new ways of working that improve efficiency, creativity and brand impact.

People Leadership

Inspire, coach and develop direct report, fostering a culture of accountability, collaboration and continuous improvement.
Establish clear performance standards and provide regular formal and informal feedback.
Model inclusive leadership behaviours and actively support team growth and engagement.

What We’re Looking For

This is a cross-functional leadership role requiring strong collaboration skills internally across business lines, the Canada Segment and global teams, and externally with creative, production and media agency partners and vendors. The ideal candidate brings creative conviction, strategic thinking and operational discipline, with the energy to turn ideas into high-quality work. They're a bold thinker who challenges convention constructively, sparks new ideas and brings genuine passion and commitment to advancing the brand. They're also a trusted, empathetic leader who earns confidence across the organization and consistently delivers work that makes an impact.

Required Qualifications

Undergraduate degree required; MBA or Master's degree preferred
Minimum 7 years of progressive experience in marketing and/or business management
Demonstrated experience leading integrated brand campaigns from planning through execution and optimization
Strong experience in brand management, creative and content oversight, and media campaign delivery
Proven track record of leading and developing teams in a fast-paced, matrixed environment
Experience managing creative, production and media agency partners, vendors, scopes and budgets
Ability to influence senior stakeholders and navigate complex cross-functional environments

Preferred Qualifications

Familiarity with localization or translation functions is an asset
Financial services experience is an asset
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Core Competencies

Campaign Leadership: Ability to translate strategy into integrated plans and drive high-quality execution across channels.
Brand Stewardship: Deep commitment to brand integrity and a sharp eye for consistency across every touchpoint.
Creative Leadership: Ability to inspire and elevate creative work, balancing bold ideas with strategic discipline.
Media Acumen: Strong understanding of paid media strategy, channel planning, campaign delivery and optimization.
Execution Excellence: Strong project management instincts with the ability to manage multiple priorities and drive work forward efficiently.
Collaborative Influence: Skilled at building relationships and aligning stakeholders in a complex, cross-functional organization.
People Leadership: Genuine commitment to coaching, developing and engaging team members.
Analytical Thinking: Comfortable working with data and insights to inform decisions and optimize performance.
Communication: Clear, confident communicator with strong presentation and storytelling skills.
AI and Innovation Mindset: Curious about and actively engaged with emerging technologies and changing customer discovery behaviours, including AI-powered marketing tools and generative engine optimization (GEO), using them to drive smarter, faster and more discoverable brand experiences.

When you join our team:

As part of our global team, we'll support you in shaping the future you want to see.
We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$125,100.00 CAD - $175,100.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Director, Brand will lead the execution of integrated marketing campaigns to strengthen Manulife's brand position and drive business outcomes. This role involves overseeing creative development, media strategy, agency relationships, and brand governance across the Canada Segment.

Requirements

Candidates must have an undergraduate degree and a minimum of 7 years of progressive experience in marketing or business management. Proven experience in leading integrated brand campaigns and managing cross-functional teams in a matrixed environment is required.

Skills

Brand management
Integrated marketing campaigns
Creative direction
Media strategy
Content development
Strategic planning
Stakeholder management
Project management
Data analysis
Team leadership
Budget management
Agency management
Brand governance
Generative engine optimization
Marketing strategy
Communication

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Marketing Operations
Integrated Campaigns
Creative Development
Media Delivery
Agency Management
Brand Governance
KPIs
Data Analytics
Generative Engine Optimization
AI-powered marketing
Financial Services
Brand Stewardship
Cross-functional Leadership
Project Management
Market Optimization
Storytelling
Brand Assets
Intellectual Property
Performance Measurement
Strategic Planning
Budget Management
Vendor Management
Marketing Leadership
Customer Experience

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