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Added 4 mins ago
LA
Director, Lawyer Services and Payments (24 months)
Legal Aid Ontario
Toronto, ON
- Contract
The Director, Lawyer Services & Payments (LSP) provides strategic leadership and oversight of Lawyer Services & Payments, the Lawyer Service Centre, and the Provincial Case Management…
Added 4 mins ago
FH
Clinical Nurse Specialist (CNS) - Advanced Practice - Cardiac Population
Fraser Health
New Westminster, BC
- Full-time
…health service area, regional network and/or designated clinical program as determined/assigned by the Executive Director, Clinical Operations. Provides leadership and focuses on improving…
Added 4 mins ago
FH
Manager, Clinical Operations & Program Services
Fraser Health
Surrey, BC
- Full-time
Reporting to assigned Director(s), Clinical Operations, the Manager is accountable for managing and providing clinical and operational leadership to a front-line patient care department or…
Added 4 mins ago
FH
Manager, Access, Care & Transitions
Fraser Health
Surrey, BC
- Temporary
Designs, develops, implements, and evaluates bed allocation management systems in collaboration with the Director, for non-acute bed resources (Long Term Care, Assisted Living, Convalescent…
Added 4 mins ago
FH
Coordinator, Education, Training and Development
Fraser Health
Surrey, BC
- Full-time
Determines education priorities that meet program and learner needs, in collaboration with the Leader/Director; completes learning needs assessments of individuals or groups to assist in…
Added 4 mins ago
FH
Radiation Safety Officer
Fraser Health
Surrey, BC
- Full-time
Reporting to the Director, Quality & Safety, Medical Imaging, the Nuclear Medicine (NM) Radiation Safety Officer (RSO) leads the Nuclear Medicine Radiation Safety Program for the Fraser…
Added 35 mins ago
SP
Senior Sales Director - Aerospace and Defence
Solace Power
Mount Pearl, NL
- Full-time
Solace Power Inc. is seeking to hire a Senior Sales Director - Aerospace and Defence.
Added 35 mins ago
JF
Executive Director
Jewish Federation of Ottawa
Ottawa, ON
- Full-time
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Added 35 mins ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 35 mins ago
BC
Ultrasound Technologist
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 1 hour ago
PC
Data & AI Transformation Director
PwC Canada
Toronto, ON
- Full-time
As a Data & AI Transformation Director, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. We are seeking a Director, Data & AI…
Added 1 hour ago
AS
Lead Analyst, IT Vendor Management - P5
Apex Systems
Toronto, ON
- $100 to $115 USD / hour
- Contract
Reporting to the Senior Director, Enterprise IT Vendor Management Office (VMO) within Technology's Operational Excellence and Governance organization, the Vendor Lead, Enterprise IT VMO…
Added 1 hour ago
SA
Stores/ Purchasing Clerk
SkyCare Air Ambulance & Charters
Sioux Lookout, ON
- Full-time
Comprehensive Benefits: Extended health, vision, and dental care, life and long-term disability insurance, RRSP matching, and an employee and family assistance program.
Added 1 hour ago
M
Marketing Manager, Member Marketing & Growth
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
…utilization across the Group Benefits portfolio. Reporting to the Director, Member Marketing & Growth, this role develops integrated marketing strategies and servicing communication that…
Added 1 hour ago
SV
Regional Director of Quality
Schlegel Villages
Kitchener, ON
- Full-time
We currently have an opportunity for a Regional Director of Quality to join the Schlegel Villages Support Office Team. This position will play an integral role in advancing continuous…
Added 1 hour ago
TC
Senior Manager PA and DPM - 12 Months Contract- Express Scripts Canada
The Cigna Group
Mississauga, ON
- Full-time
The Manager, Prior Authorization (PA) and Drug Plan Management (DPM) will report to the Director, Clinical Services and be responsible for leading and executing strategies pertaining to…
Added 2 hours ago
RU
Advisory Manager - Cyber Strategy
RSM US LLP
Toronto, ON
- Full-time
RSM is seeking a Cyber Strategy Advisory Manager to lead large-scale cybersecurity assessments, program transformations, and technology-enabled implementations for complex clients. This…
Added 2 hours ago
BH
Non-Profit Portfolio Manager
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- Full-time
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Added 2 hours ago
M
Director, Brand
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Reporting to the AVP, Brand, Marketing Strategy & Operations, the Director, Brand is a key leadership role within the Manulife Canada Segment marketing team. The Director will lead the…
Added 2 hours ago
LH
CCM-Care Coordinator Manager - Multiple Future Opportunities
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Thorold, ON
- $18.42 to $27.02 CAD / hour
- Full-time
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Added 2 hours ago
IH
Administrative Assistant II | Quality & Patient Safety
Interior Health Authority
BC · British Columbia, Canada
- Full-time
…provide confidential administrative support functions to the Director for the department or program and other management staff as required. The Administrative Assistant serves as a vital…
Added 2 hours ago
IH
Administrative Assistant | Medical Administration
Interior Health Authority
BC · British Columbia, Canada
- Full-time
…provide confidential administrative support functions to the Director for the department or program and other management staff as required. The Administrative Assistant serves as a vital…
Added 3 hours ago
I-
Employment Specialist
ISSofBC - Immigrant Services Society of BC
BC · British Columbia, Canada
- Full-time
Reporting to the WorkBC Senior Manager and Associate Program Director – WorkBC Kamloops, assists eligible job seekers who are employed or underemployed, to achieve labour market attachment…
Added 3 hours ago
Operations Co-op (Hospitality)
Optima Living
Surrey, BC
…and sensory-friendly dining environments. This role combines program planning, evaluation, and leadership exposure within a growing senior living…
Added 3 hours ago
CS
Program Manager, Data and Agri-food Standards/ Responsable de Programme, Normes Relatives aux Données et au Secteur Agroalimentaire
Canadian Standards Association
Calgary, AB · Ottawa, ON · Toronto, ON · Montreal, QC
- $116,230 to $152,555 CAD / year
- Full-time
CSA Group Standards Division has an opportunity for a Program Manager, Data and Agri-food, reporting to the Director, Data and Agri-food Standards. The Program Manager (PGM) is responsible…

Manulife

Director, Brand

Halifax, NS, Canada
Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$125,100.00 CAD - $175,100.00 CAD · Full-time

Apply About employer

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Job details

Pay: $125,100.00 CAD - $175,100.00 CAD
Job type: Full-time
Apply by: Nov 10, 2026
Experience: Minimum 7 years of progressive experience in marketing and/or business management
Posting language: English
Posted: Oct 27, 2026

Original job description

Reporting to the AVP, Brand, Marketing Strategy & Operations, the Director, Brand is a key leadership role within the Manulife Canada Segment marketing team. The Director will lead the execution of integrated campaigns that bring our brand to life through bold ideas, standout creative and meaningful customer experiences, strengthening Manulife's position as a leader in longevity.

This role sits at the intersection of strategy, creativity and execution. You'll work across a wide network of internal teams and external partners to deliver high-impact campaigns across paid, owned and earned channels. You will oversee content and creative development, media delivery, agency and vendor relationships, and the operational frameworks that enable the work. You're a brand champion who holds the line on quality and consistency while bringing the curiosity, conviction and fresh thinking needed to move the brand forward in meaningful ways.

Position Responsibilities:

Campaign Strategy

Lead the end-to-end execution of integrated, segment-wide brand campaigns focused on building awareness, consideration and shifting brand perception.
Translate brand and business strategy into clear campaign plans, ensuring work is audience-led, channel-connected and designed to drive meaningful business outcomes.
Collaborate closely with cross-functional partners, including Digital, Communications, Customer Care and business lines, to deliver campaigns that are on-strategy, on-time and on-budget.
Oversee campaign planning, production, delivery and in-market optimization, proactively identifying risks, dependencies and opportunities.
Contribute to a real-time marketing approach that is continuously optimized based on data, cultural context and audience insights.

Content and Creative Oversight

Lead the end-to-end creative and content process for the Canada Segment, from brief and concept development through production and final delivery.
Oversee internal and external creative assets to ensure output is strategically grounded, creatively excellent, audience-relevant and brand compliant.
Provide clear, constructive creative direction that strengthens ideas and raises the quality of the work.
Champion a high standard of storytelling that is human, emotionally resonant and tailored to target audiences across consumer and intermediary channels.
Partner with Digital, SEO and content teams to evolve content for emerging discovery behaviours, including generative engine optimization (GEO), helping strengthen Manulife’s visibility and authority within AI-powered search experiences.

Media Leadership

Lead the development and execution of integrated media campaigns in partnership with internal media stakeholders and external media agency partners.
Ensure media strategies, channel plans and investment recommendations are aligned to campaign objectives, priority audiences and the customer journey.
Oversee campaign trafficking, launch readiness, in-market performance and optimization, ensuring creative and media work together effectively.
Partner with analytics, research and agency teams to assess media performance, identify insights and improve effectiveness over time.

Agency and Vendor Relationships

Manage day-to-day relationships with creative, production and media agency partners, vendors and contractors.
Ensure partners are well-briefed, aligned to brand and business objectives, and consistently delivering high-quality work on time and within budget.
Support in overall agency coordination, scope and budget management, and the ongoing evaluation of partner performance.
Build productive, accountable partnerships that encourage strong collaboration, proactive thinking and creative ambition.

Brand Governance

Own and uphold brand standards across Canada Segment marketing touchpoints.
Act as a steward of the Manulife brand, ensuring alignment with Global Brand guidelines while reflecting the distinct needs of the Canadian market.
Develop and maintain brand governance frameworks, tools and education that enable cross-functional teams to represent the brand with confidence and consistency.
Act as the primary business owner for brand intellectual property, partnering closely with the IP team to manage, protect and govern trademarks, brand assets and usage rights across the organization.

Performance and Measurement

Track and report on brand, media and campaign performance against defined KPIs and scorecards.
Work with Digital Analytics, Research and Insights teams and external research partners to evaluate creative, media and campaign effectiveness, drawing on data to optimize delivery.
Translate performance data into clear insights and recommendations for senior stakeholders.
Continually assess what is working and drive informed pivots when needed.

Embracing Change and Innovation

Bring bold thinking, curiosity and creative ambition to the work, sparking new ideas that move the brand forward in meaningful ways.
Champion a culture of curiosity, experimentation and continuous improvement within the brand function.
Actively explore and integrate new ways of working that improve efficiency, creativity and brand impact.

People Leadership

Inspire, coach and develop direct report, fostering a culture of accountability, collaboration and continuous improvement.
Establish clear performance standards and provide regular formal and informal feedback.
Model inclusive leadership behaviours and actively support team growth and engagement.

What We’re Looking For

This is a cross-functional leadership role requiring strong collaboration skills internally across business lines, the Canada Segment and global teams, and externally with creative, production and media agency partners and vendors. The ideal candidate brings creative conviction, strategic thinking and operational discipline, with the energy to turn ideas into high-quality work. They're a bold thinker who challenges convention constructively, sparks new ideas and brings genuine passion and commitment to advancing the brand. They're also a trusted, empathetic leader who earns confidence across the organization and consistently delivers work that makes an impact.

Required Qualifications

Undergraduate degree required; MBA or Master's degree preferred
Minimum 7 years of progressive experience in marketing and/or business management
Demonstrated experience leading integrated brand campaigns from planning through execution and optimization
Strong experience in brand management, creative and content oversight, and media campaign delivery
Proven track record of leading and developing teams in a fast-paced, matrixed environment
Experience managing creative, production and media agency partners, vendors, scopes and budgets
Ability to influence senior stakeholders and navigate complex cross-functional environments

Preferred Qualifications

Familiarity with localization or translation functions is an asset
Financial services experience is an asset
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Core Competencies

Campaign Leadership: Ability to translate strategy into integrated plans and drive high-quality execution across channels.
Brand Stewardship: Deep commitment to brand integrity and a sharp eye for consistency across every touchpoint.
Creative Leadership: Ability to inspire and elevate creative work, balancing bold ideas with strategic discipline.
Media Acumen: Strong understanding of paid media strategy, channel planning, campaign delivery and optimization.
Execution Excellence: Strong project management instincts with the ability to manage multiple priorities and drive work forward efficiently.
Collaborative Influence: Skilled at building relationships and aligning stakeholders in a complex, cross-functional organization.
People Leadership: Genuine commitment to coaching, developing and engaging team members.
Analytical Thinking: Comfortable working with data and insights to inform decisions and optimize performance.
Communication: Clear, confident communicator with strong presentation and storytelling skills.
AI and Innovation Mindset: Curious about and actively engaged with emerging technologies and changing customer discovery behaviours, including AI-powered marketing tools and generative engine optimization (GEO), using them to drive smarter, faster and more discoverable brand experiences.

When you join our team:

As part of our global team, we'll support you in shaping the future you want to see.
We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$125,100.00 CAD - $175,100.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Director, Brand will lead the execution of integrated marketing campaigns to strengthen Manulife's brand position and drive business outcomes. This role involves overseeing creative development, media strategy, agency relationships, and brand governance across the Canada Segment.

Requirements

Candidates must have an undergraduate degree and a minimum of 7 years of progressive experience in marketing or business management. Proven experience in leading integrated brand campaigns and managing cross-functional teams in a matrixed environment is required.

Skills

Brand management
Integrated marketing campaigns
Creative direction
Media strategy
Content development
Strategic planning
Stakeholder management
Project management
Data analysis
Team leadership
Budget management
Agency management
Brand governance
Generative engine optimization
Marketing strategy
Communication

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Marketing Operations
Integrated Campaigns
Creative Development
Media Delivery
Agency Management
Brand Governance
KPIs
Data Analytics
Generative Engine Optimization
AI-powered marketing
Financial Services
Brand Stewardship
Cross-functional Leadership
Project Management
Market Optimization
Storytelling
Brand Assets
Intellectual Property
Performance Measurement
Strategic Planning
Budget Management
Vendor Management
Marketing Leadership
Customer Experience

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