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Added 3 mins ago
AT
Senior DevSecOps Engineer
Aarorn Technologies Inc
Toronto, ON
- $50 CAD / hour
- Contract
We are seeking a Senior Cloud Security & DevSecOps Engineer to design, secure, automate, and operate enterprise multi-cloud platforms. The role will embed security controls into…
Added 3 mins ago
AT
Senior Java Full Stack Developer
Aarorn Technologies Inc
Toronto, ON
- $52 CAD / hour
- Contract
We are seeking a Senior Java Full Stack Developer to design and deliver scalable enterprise applications within a complex financial-services environment. The role will focus on Java and…
Added 3 mins ago
AT
Senior Java Developer
Aarorn Technologies Inc
Toronto, ON
- $55 CAD / hour
- Contract
We are seeking a Senior Java Developer / Technical Lead to design and deliver secure, scalable, and high-volume banking and payment applications. The role will lead the development of Java…
Added 19 mins ago
MB
Sr Business Applications Developer
Maison Birks
Montreal, QC
- Full-time
As our Senior Business Applications Developer, you’ll serve as a technical reference for Salesforce Commerce Cloud while designing, building, and supporting applications, automations, and…
Added 19 mins ago
K
Manager, National CPA Program (12 months secondment)
KPMG
AB · Lethbridge, AB · Abbotsford, BC · Chilliwack, BC · Kamloops, BC · Kelowna, BC · Langley (District), BC · Prince George, BC · Vancouver, BC · Vernon, BC · Victoria, BC · Winnipeg, MB · Fredericton, NB · St. John's, NL · Halifax, NS · Hamilton, ON · Kingston, ON · Kitchener, ON · London, ON · North Bay, ON · Oakville, ON · Ottawa, ON · Sault Ste. Marie, ON · Sudbury, ON · Toronto, ON · Vaughan, ON · Waterloo, ON · Windsor, ON · ON · Regina, SK · Saskatoon, SK · Edmonton, Alberta · Kanata, Ontario · Langley, British Columbia
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 33 mins ago
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Managed Services Lead Canada
Avanade
Toronto, ON
- Full-time
Avanade Canada is looking for a Managed Services Lead to grow our managed services business across Canada. In this senior, highly visible role, you’ll shape go-to-market strategy, partner…
Added 1 hour ago
TH
Intermediate Financial Analyst
The Hospital for Sick Children
Toronto, ON
- Full-time
…join the Physician Billing Operations team. Reporting to the Senior Manager, POS Business Operations, and working closely with the Director, Peri-Operative Services, Strategy, Finance &…
Added 1 hour ago
TH
Senior Scientist & Program Head, DSCB Research Program
The Hospital for Sick Children
Toronto, ON
- Full-time
…program review, with the successful candidate appointed as a Senior Scientist in the Research Institute (and eligible to maintain this appointment beyond the leadership…
Added 1 hour ago
TH
Physician Billing Specialist, Peri-Operative Services
The Hospital for Sick Children
Toronto, ON
- Full-time
…Billing Specialist to play a strategic role supporting the Senior Manager, Business Operations, to execute strategic priorities related to professional billing…
Added 1 hour ago
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Director, US Immigration
KPMG
ON · Toronto, Ontario
- Full-time
…immigration attorney to join at the Director level. In this senior role, you will provide strategic advice on complex US business immigration matters, lead client engagements and…
Added 1 hour ago
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Senior AI Automation Engineer
Jobgether
Canada
- $110,000 to $160,000 CAD / year
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior AI Automation Engineer based in Canada.
Added 2 hours ago
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Senior AI Automation Engineer
Jobgether
Canada
- $110,000 to $160,000 CAD / year
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior AI Automation Engineer based in Canada.
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Lethbridge, AB
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
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Manager, Vendor Relations
Jobgether
Canada
- Full-time
Collaborate with strategic suppliers to develop and refine joint business plans through regular performance reviews, monthly touchpoints, and senior-level business discussions.
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Lethbridge, AB
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
J
Information Security Program Manager
Jobgether
Canada
- Full-time
Executive advisory and reporting: Advise senior leadership on security strategy, policies, standards, emerging threats, and potential incidents while communicating program progress, risks,…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
St. John's, NL
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Sudbury, ON · Greater Sudbury, ON
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Kelowna, BC
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Sault Ste. Marie, ON
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Prince George, BC
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Kamloops, BC
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Vernon, BC
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
North Bay, ON
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…
Added 2 hours ago
KC
Manager, National CPA Program (12 months secondment)
KPMG Canada
Chilliwack, BC
- Full-time
Support Senior Manager, new CPA program (NCPP), with the development and application of new requirements for the CPA program and contribute to the training and roll out of these new…

Manulife

Director, Brand

Halifax, NS, Canada
Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$125,100.00 CAD - $175,100.00 CAD · Full-time

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Job details

Pay: $125,100.00 CAD - $175,100.00 CAD
Job type: Full-time
Apply by: Nov 10, 2026
Experience: Minimum 7 years of progressive experience in marketing and/or business management
Posting language: English
Posted: Oct 27, 2026

Original job description

Reporting to the AVP, Brand, Marketing Strategy & Operations, the Director, Brand is a key leadership role within the Manulife Canada Segment marketing team. The Director will lead the execution of integrated campaigns that bring our brand to life through bold ideas, standout creative and meaningful customer experiences, strengthening Manulife's position as a leader in longevity.

This role sits at the intersection of strategy, creativity and execution. You'll work across a wide network of internal teams and external partners to deliver high-impact campaigns across paid, owned and earned channels. You will oversee content and creative development, media delivery, agency and vendor relationships, and the operational frameworks that enable the work. You're a brand champion who holds the line on quality and consistency while bringing the curiosity, conviction and fresh thinking needed to move the brand forward in meaningful ways.

Position Responsibilities:

Campaign Strategy

Lead the end-to-end execution of integrated, segment-wide brand campaigns focused on building awareness, consideration and shifting brand perception.
Translate brand and business strategy into clear campaign plans, ensuring work is audience-led, channel-connected and designed to drive meaningful business outcomes.
Collaborate closely with cross-functional partners, including Digital, Communications, Customer Care and business lines, to deliver campaigns that are on-strategy, on-time and on-budget.
Oversee campaign planning, production, delivery and in-market optimization, proactively identifying risks, dependencies and opportunities.
Contribute to a real-time marketing approach that is continuously optimized based on data, cultural context and audience insights.

Content and Creative Oversight

Lead the end-to-end creative and content process for the Canada Segment, from brief and concept development through production and final delivery.
Oversee internal and external creative assets to ensure output is strategically grounded, creatively excellent, audience-relevant and brand compliant.
Provide clear, constructive creative direction that strengthens ideas and raises the quality of the work.
Champion a high standard of storytelling that is human, emotionally resonant and tailored to target audiences across consumer and intermediary channels.
Partner with Digital, SEO and content teams to evolve content for emerging discovery behaviours, including generative engine optimization (GEO), helping strengthen Manulife’s visibility and authority within AI-powered search experiences.

Media Leadership

Lead the development and execution of integrated media campaigns in partnership with internal media stakeholders and external media agency partners.
Ensure media strategies, channel plans and investment recommendations are aligned to campaign objectives, priority audiences and the customer journey.
Oversee campaign trafficking, launch readiness, in-market performance and optimization, ensuring creative and media work together effectively.
Partner with analytics, research and agency teams to assess media performance, identify insights and improve effectiveness over time.

Agency and Vendor Relationships

Manage day-to-day relationships with creative, production and media agency partners, vendors and contractors.
Ensure partners are well-briefed, aligned to brand and business objectives, and consistently delivering high-quality work on time and within budget.
Support in overall agency coordination, scope and budget management, and the ongoing evaluation of partner performance.
Build productive, accountable partnerships that encourage strong collaboration, proactive thinking and creative ambition.

Brand Governance

Own and uphold brand standards across Canada Segment marketing touchpoints.
Act as a steward of the Manulife brand, ensuring alignment with Global Brand guidelines while reflecting the distinct needs of the Canadian market.
Develop and maintain brand governance frameworks, tools and education that enable cross-functional teams to represent the brand with confidence and consistency.
Act as the primary business owner for brand intellectual property, partnering closely with the IP team to manage, protect and govern trademarks, brand assets and usage rights across the organization.

Performance and Measurement

Track and report on brand, media and campaign performance against defined KPIs and scorecards.
Work with Digital Analytics, Research and Insights teams and external research partners to evaluate creative, media and campaign effectiveness, drawing on data to optimize delivery.
Translate performance data into clear insights and recommendations for senior stakeholders.
Continually assess what is working and drive informed pivots when needed.

Embracing Change and Innovation

Bring bold thinking, curiosity and creative ambition to the work, sparking new ideas that move the brand forward in meaningful ways.
Champion a culture of curiosity, experimentation and continuous improvement within the brand function.
Actively explore and integrate new ways of working that improve efficiency, creativity and brand impact.

People Leadership

Inspire, coach and develop direct report, fostering a culture of accountability, collaboration and continuous improvement.
Establish clear performance standards and provide regular formal and informal feedback.
Model inclusive leadership behaviours and actively support team growth and engagement.

What We’re Looking For

This is a cross-functional leadership role requiring strong collaboration skills internally across business lines, the Canada Segment and global teams, and externally with creative, production and media agency partners and vendors. The ideal candidate brings creative conviction, strategic thinking and operational discipline, with the energy to turn ideas into high-quality work. They're a bold thinker who challenges convention constructively, sparks new ideas and brings genuine passion and commitment to advancing the brand. They're also a trusted, empathetic leader who earns confidence across the organization and consistently delivers work that makes an impact.

Required Qualifications

Undergraduate degree required; MBA or Master's degree preferred
Minimum 7 years of progressive experience in marketing and/or business management
Demonstrated experience leading integrated brand campaigns from planning through execution and optimization
Strong experience in brand management, creative and content oversight, and media campaign delivery
Proven track record of leading and developing teams in a fast-paced, matrixed environment
Experience managing creative, production and media agency partners, vendors, scopes and budgets
Ability to influence senior stakeholders and navigate complex cross-functional environments

Preferred Qualifications

Familiarity with localization or translation functions is an asset
Financial services experience is an asset
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Core Competencies

Campaign Leadership: Ability to translate strategy into integrated plans and drive high-quality execution across channels.
Brand Stewardship: Deep commitment to brand integrity and a sharp eye for consistency across every touchpoint.
Creative Leadership: Ability to inspire and elevate creative work, balancing bold ideas with strategic discipline.
Media Acumen: Strong understanding of paid media strategy, channel planning, campaign delivery and optimization.
Execution Excellence: Strong project management instincts with the ability to manage multiple priorities and drive work forward efficiently.
Collaborative Influence: Skilled at building relationships and aligning stakeholders in a complex, cross-functional organization.
People Leadership: Genuine commitment to coaching, developing and engaging team members.
Analytical Thinking: Comfortable working with data and insights to inform decisions and optimize performance.
Communication: Clear, confident communicator with strong presentation and storytelling skills.
AI and Innovation Mindset: Curious about and actively engaged with emerging technologies and changing customer discovery behaviours, including AI-powered marketing tools and generative engine optimization (GEO), using them to drive smarter, faster and more discoverable brand experiences.

When you join our team:

As part of our global team, we'll support you in shaping the future you want to see.
We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$125,100.00 CAD - $175,100.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Director, Brand will lead the execution of integrated marketing campaigns to strengthen Manulife's brand position and drive business outcomes. This role involves overseeing creative development, media strategy, agency relationships, and brand governance across the Canada Segment.

Requirements

Candidates must have an undergraduate degree and a minimum of 7 years of progressive experience in marketing or business management. Proven experience in leading integrated brand campaigns and managing cross-functional teams in a matrixed environment is required.

Skills

Brand management
Integrated marketing campaigns
Creative direction
Media strategy
Content development
Strategic planning
Stakeholder management
Project management
Data analysis
Team leadership
Budget management
Agency management
Brand governance
Generative engine optimization
Marketing strategy
Communication

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Marketing Operations
Integrated Campaigns
Creative Development
Media Delivery
Agency Management
Brand Governance
KPIs
Data Analytics
Generative Engine Optimization
AI-powered marketing
Financial Services
Brand Stewardship
Cross-functional Leadership
Project Management
Market Optimization
Storytelling
Brand Assets
Intellectual Property
Performance Measurement
Strategic Planning
Budget Management
Vendor Management
Marketing Leadership
Customer Experience

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