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Added 9 mins ago
MA
Website Transformation Digital Communications Specialist
Manpower Alberta
Calgary, AB
- Contract
Content Strategy & Migration Stewardship: Lead the assessment, rationalization, and migration of website content into the new SitecoreAI platform. Ensuring content structures, taxonomies,…
Added 9 mins ago
T
TikTok Commerce - Marketing Campaign Manager
TikTok
Toronto, ON
- Full-time
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional…
Added 9 mins ago
K
Digital Content Manager
kg&a
Toronto, ON
- $75,000 to $90,000 CAD / year
- Full-time
The Digital Content Manager is responsible for leading the creation, planning, development, and optimization of high-quality digital content across client accounts and campaigns. This role…
Added 9 mins ago
V
Director, Marketing
veritree
Remote, Canada
- $150,000 to $250,000 CAD / year
- Remote
…co-marketing with our existing clients, and events. You will set the strategy for each, lead the people who run them, and be accountable for the pipeline, revenue, and retention they…
Added 9 mins ago
Product Marketing Manager
AutoTrader.ca
Toronto, ON
As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software…
Added 24 mins ago
Senior Growth Marketing Manager, Paid Social
Brex
Vancouver, BC
…and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product,…
Added 39 mins ago
NB
Content Marketing Advisor - Newsletter Products
National Bank of Canada
Montreal, QC
- Full-time
A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience needs, business priorities and insights into…
Added 39 mins ago
NB
Content Marketing Advisor - Financial Literacy
National Bank of Canada
Montreal, QC
- Full-time
A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience insights, business priorities and financial topics…
Added 39 mins ago
R
Community Manager (EN/FR)
Rethink
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Community Manager (EN/FR) is responsible for daily publishing, active listening, and front-line community engagement across all brand handles in English and French.
Added 39 mins ago
KR
AI Architect
KTek Resourcing
Toronto, ON
- Contract
…platform that connects campaign planning, website updates, content production, experimentation, and analytics into a unified…
Added 39 mins ago
V
Director, Marketing
veritree
Vancouver, BC
- $150,000 to $250,000 CAD / year
- Full-time
…co-marketing with our existing clients, and events. You will set the strategy for each, lead the people who run them, and be accountable for the pipeline, revenue, and retention they…
Added 39 mins ago
A
Product Marketing Manager
AutoTrader.ca
Toronto, ON
- Full-time
As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software…
Added 39 mins ago
R
Marketing Manager, Client Communications
RBC
Toronto, ON
- Full-time
Perform thorough link checking, personalization validation, and content QA prior to every send
Added 54 mins ago
M
Global GEO Manager
Manulife
Toronto, ON
- Full-time
The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content,…
Added 54 mins ago
M
Senior Manager, GTO Strategy & Transformation
Manulife
Toronto, ON
- Full-time
In this role, you will support execution of GTO's strategy, transformation, AI enablement, workforce modernization, value realization, and governance agenda. You will conduct deep…
Added 1 hour ago
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Gestionnaire de Formation / Training Manager
Genetec
Remote, Canada
- Full-time
- Remote
Added 1 hour ago
M
Global GEO Manager
Manulife
Toronto, ON
- Full-time
The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content,…
Added 1 hour ago
OC
MANAGER OF ENTERPRISE STRATEGY AND DATA MGT
Ontario College of Teachers
Toronto, ON
- $145,252 to $158,721 CAD / year
- Full-time
Manager, Enterprise Strategy and Data Management
Added 1 hour ago
LC
Product Manager, Digital Health (14 month contract)
Loblaw Companies Limited
Toronto, ON
- Full-time
We are looking for a Product Manager, Digital Health to help shape and deliver digital experiences that make healthcare more accessible and easier to navigate for Canadians.
Added 2 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 2 hours ago
U
Performance Marketing Manager
UpliftAI
Toronto, ON
- Full-time
Role Description The Performance Marketing Manager is a full-time, on-site role based in Toronto, ON. This role is responsible for planning, executing, and optimizing paid marketing…
Added 2 hours ago
M
Search Engine Optimization Manager
Manulife
Toronto, ON
- Full-time
We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role…
Added 2 hours ago
Intern - Marketing Performance
Kensington
Toronto, ON
Familiarity with Google Ads, Meta Ads Manager, GA4, or similar platforms is a plus.
Added 2 hours ago
LA
Social Media Manager, Quo Beauty - 12 Month Contract
Loblaw Agency
Toronto, ON
- Full-time
Do you have a passion for beauty, culture, and creating engaging social experiences? The Social Media Manager, QUO Beauty is a key member of the QUO Beauty team, responsible for bringing…
Added 2 hours ago
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Senior Manager, Corporate Solutions – Human Resources, Legal Services, and Service Center Solutions Portfolios (T & I) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…

Manulife

Global GEO Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 29, 2026
Experience: Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Posting language: English
Posted: Oct 30, 2026

Original job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles.

This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams.

The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices.

Position Responsibilities

SEO/GEO Opportunity Identification and Optimization

Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities.
Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards.
Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements.
Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team.

Publishing Quality Assurance and Implementation

Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended.
Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements.
Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders.
Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution.
Track implementation through completion and validate that agreed remediation has been applied correctly.

Cross-functional Initiative Integration and Coordination

Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required.
Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities.
Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation.
Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions.
Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders.

Content and Experience Governance Support

Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences.
Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization.
Support consistent implementation of approved standards across cross-functional workstreams and digital properties.
Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation.

Measurement, Reporting, and Insights

Monitor SEO and GEO performance using approved enterprise measurement approaches and tools.
Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations.
Track the adoption and impact of implemented SEO/GEO initiatives and communicate outcomes to relevant stakeholders.
Partner with analytics and Global SEO teams to improve reporting requirements, measurement consistency, and visibility into business impact.

Knowledge Sharing and Stakeholder Enablement

Communicate Global SEO/GEO standards, requirements, and best practices to cross-functional stakeholders in clear, practical language.
Develop and maintain working documentation, implementation guidance, decision logs, status reporting, and escalation outcomes.
Facilitate recurring knowledge-sharing to strengthen consistency and build SEO/GEO capability across teams.
Build effective relationships across content, design, technology, product, publishing, analytics, marketing, and market teams.

Decision Rights and Ways of Working

The SEO Managers will lead market- or site-specific SEO/GEO work, including localized recommendations, market priorities and campaigns, and optimization of specific content and experiences. The Global GEO Manager will align these teams around common standards, identify shared dependencies and scalable opportunities, monitor adoption and implementation quality, and provide an overall view of SEO/GEO performance and progress.
The Global SEO team owns enterprise strategy, standards, governance, measurement direction, and final decisions for material or enterprise-wide matters. The Global GEO Manager operationalizes this direction across markets and brings forward recommendations for overall improvement, while market- or site-specific SEO/GEO Managers apply the direction within their respective areas.

Required Qualifications

Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Demonstrated hands-on experience across technical SEO, on-page SEO, content optimization, information architecture, and publishing quality assurance.
Ability to assess search opportunities and risks, develop evidence-based recommendations, and influence implementation across cross-functional teams.
Experience working with content management systems; Adobe Experience Manager (AEM) experience is an asset.
Working knowledge of schema, crawling and indexing, internal linking, metadata, canonicalization, redirects, structured content, and content duplication risks.
Proven experience partnering with content, UX, technology, product, analytics, publishing, and marketing teams.
Strong communication, stakeholder management, organization, documentation, and issue-resolution skills.

Preferred Qualifications

Experience with, or strong demonstrated interest in, Generative Engine Optimization, AI search, answer engines, or other evolving search experiences.
Experience evaluating brand visibility, citations, content discoverability, or performance across AI-driven search environments.
Experience in large-scale, multi-market, multilingual, or highly governed content ecosystems.
Experience using SEO and analytics platforms to translate performance data into prioritized actions.
Experience working in agile delivery environments and influencing roadmaps without direct authority.

When You Join Our Team

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

Identify and assess SEO and GEO opportunities, risks, and performance across global digital properties, then recommend and coordinate practical improvements with content, UX, product, publishing, analytics, and technology teams. Monitor implementation quality and outcomes, support consistent adoption of enterprise standards, and escalate material or enterprise-wide decisions to the Global SEO team.

Requirements

Requires approximately 8–10 years of progressive SEO experience, hands-on expertise in technical and on-page SEO, content optimization, information architecture, and publishing quality assurance, plus experience working across cross-functional teams and content management systems. Preferred qualifications include GEO or AI-search experience, work in large-scale or multilingual content ecosystems, SEO and analytics platform experience, and agile delivery experience; Adobe Experience Manager experience is an asset.

Skills

Search Engine Optimization
Generative Engine Optimization
Technical SEO
On-Page SEO
Content Optimization
Information Architecture
Publishing Quality Assurance
Schema Markup
Crawling and Indexing
Internal Linking
Metadata
Canonicalization
Redirects
Adobe Experience Manager
Analytics and Reporting
Stakeholder Management

Benefits

Health Insurance
Dental Insurance
Mental Health Benefits
Vision Insurance
Short-Term Disability Insurance
Long-Term Disability Insurance
Life Insurance
Accidental Death and Dismemberment Insurance
Adoption and Surrogacy Benefits
Wellness Benefits
Employee and Family Assistance Plans
Retirement Savings Plans
Pension
Global Share Ownership Plan
Employer Matching Contributions
Financial Education and Counseling
Paid Holidays
Vacation
Personal Days
Sick Days
Statutory Leaves of Absence
Incentive Compensation

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
Answer Engines
Technical SEO
On-Page SEO
Content Optimization
Information Architecture
Adobe Experience Manager
Content Cloud
Schema
Crawling
Indexing
Internal Linking
Metadata
Canonicalization
Redirects
Structured Content
Content Duplication
Publishing Quality Assurance
Search Performance
Analytics
Measurement and Reporting
Enterprise Governance
Cross-Functional Collaboration
Agile Delivery
Multi-Market Content
Multilingual Content
Digital Marketing

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