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Added 1 day ago
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IT Project Manager
HrBrain
Featured · Posted directly by employer
Waterloo, ON
- $70 CAD / hour
- Contract
Partner closely with the Product Owner, business stakeholders, technology teams, architects, vendors, and other delivery partners to coordinate priorities and maintain delivery alignment.
Added 1 hour ago
MC
Product Marketing Manager - Trading
Moomoo Canada
Toronto, ON
- Full-time
…acquisition; monitor performance metrics, iterate content based on analytics, and strictly adhere to local compliance standards (CIRO/CIPF…
Added 1 hour ago
M
Product Marketing Manager - Trading
moomoo
Toronto, ON
- Full-time
…acquisition; monitor performance metrics, iterate content based on analytics, and strictly adhere to local compliance standards (CIRO/CIPF…
Added 2 hours ago
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Senior Manager, Strategic Partnerships – Japan Partnerships (Tokyo-based)
Agoda
Toronto, ON
- Full-time
You will work cross-functionally with teams across Commercial, Marketing, Product, Finance, Legal, Analytics, and Operations to bring partnership opportunities from idea to execution and…
Added 2 hours ago
A
Senior Manager, Strategic Partnerships – Japan Partnerships (Tokyo-based)
Agoda
Vancouver, BC
- Full-time
You will work cross-functionally with teams across Commercial, Marketing, Product, Finance, Legal, Analytics, and Operations to bring partnership opportunities from idea to execution and…
Added 3 hours ago
N
Senior Business Analyst - Broker Dealer
Nasdaq
Toronto, ON
- Full-time
As a Senior Specialist Business Analyst reporting to Product Manager (Broker Dealer), you’ll play a critical role in translating complex regulatory requirements into clear functional…
Added 3 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 4 hours ago
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Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…
Added 5 hours ago
J
Partner Development Manager, Ecosystem Partnerships
Jobgether
Canada
- Full-time
We are seeking an experienced Partner Development Manager to grow and manage a diverse portfolio of ecosystem partnerships. In this role, you will build scalable partner engagement…
Added 5 hours ago
FG
National Account Manager
Farm Girl
Mississauga, ON
- Full-time
We are looking for a National Account Manager who will lead Farm Girl’s largest and most complex Canadian accounts directly, as the single senior contact for head-office buyers and category…
Added 6 hours ago
FP
Manager Campaign Analytics SQL Pega CDH
FINTECH PROFESSIONALS CORP
Toronto, ON
- $50 to $65 CAD / hour
- Full-time
Manager, Campaign Analytics - SQL, Pega/ TSYS CDH
Added 7 hours ago
C
Manager, Engineering
Cvent
Fredericton, NB
- Full-time
…and attendee management. The team’s work touches every major product initiative in the planner ecosystem and directly shapes outcomes for thousands of events and millions of attendees…
Added 7 hours ago
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Senior Site Reliability Engineer (Edge Security)
Cvent
Fredericton, NB
- Full-time
…multi-disciplinary team environment. You will work closely with product development teams, Information Security, Cloud Infrastructure and other SRE…
Added 7 hours ago
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Product Manager
Cvent
Fredericton, NB · Virtual, UNAVAILABLE
- Full-time
We are seeking a Product Manager, reporting to the Group Product Manager, to help drive Cvent Passkey, our room block management solution. Passkey is a room-block and group hotel…
Added 8 hours ago
T
Product Marketing Manager (B2C FinTech)
Talencore
Toronto, ON
- Full-time
Our client, a Series B fintech with a team of 70+ members and 100%+ YoY growth, is hiring a Product Marketing Manager in Toronto. They’re building a financial platform that helps U.S. real…
Added 8 hours ago
T
Major Account & Marketplace Manager
tentree
Vancouver, BC
- Full-time
The Major Account & Marketplace Manager is a high-energy, results-driven sales leader charged with aggressively scaling tentree’s wholesale revenue across North America. This is an active,…
Added 8 hours ago
D
Future Career Opportunities at Dawson Partners
Dawson
Toronto, ON
- Full-time
Dawson Partners (“Dawson” or the “Firm”) is a global alternative asset manager focused on providing innovative structured solutions to private markets. Dawson has over US$27B of assets…
Added 8 hours ago
F
Senior Product Manager
Fours
Vancouver, BC
- Full-time
We’re hiring a Senior Product Manager to own the product roadmap for Insulin, our new product focused on AI-driven automation across revenue operations. You’ll lead the strategy, product…
Added 9 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 10 hours ago
MC
Commercial Analyst
Meridian Credit Union
St. Catharines, ON
- $52,000 to $75,000 CAD / year
- Full-time
…the commercial book while minimizing loan risk and maximizing product penetration. A fast-paced and exciting environment in a high growth segment of our business will challenge successful…
Added 10 hours ago
MC
Commercial Analyst
Meridian Credit Union
Toronto, ON · Etobicoke, ON
- $52,000 to $75,000 CAD / year
- Full-time
…the commercial book while minimizing loan risk and maximizing product penetration. A fast-paced and exciting environment in a high growth segment of our business will challenge successful…
Added 10 hours ago
MC
Commercial Analyst
Meridian Credit Union
Owen Sound, ON · Barrie, ON
- $52,000 to $75,000 CAD / year
- Full-time
…the commercial book while minimizing loan risk and maximizing product penetration. A fast-paced and exciting environment in a high growth segment of our business will challenge successful…
Added 11 hours ago
Senior Manager, Data Product Management
Scotiabank
Toronto, ON
The Senior Manager, Data Product Management, has a key role in the Global Wealth Management (GWM) Data Centre of Excellence. Reporting to the Director, Data Product Management, this role is…
Added 13 hours ago
NB
Senior Data Scientist
National Bank of Canada
Montreal, QC
- Full-time
You are part of a team of 15 colleagues in the Client Data Valuation sector and report to the Senior Manager – Analytics. Our team stands out for its expertise in predictive modelling of…
Added 13 hours ago
Copilot Platform Administrator
GHD Group Pty Ltd
Waterloo, ON
Operate the Power Platform Center of Excellence (CoE) toolkit, including tenant-wide visibility, maker inventory, compliance reporting, and agent usage analytics.
Added 14 hours ago
FI
Content Marketing Manager
Fulfillment IQ
Remote, Canada
- $85,000 to $100,000 CAD / year
- Full-time
- Remote
Produce the content for conference campaigns and named-account campaigns with the Senior Marketing Manager and the Field Marketing Manager: invitations, landing pages, expert-session…

Manulife

Global GEO Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 29, 2026
Experience: Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Posting language: English
Posted: Oct 30, 2026

Original job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles.

This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams.

The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices.

Position Responsibilities

SEO/GEO Opportunity Identification and Optimization

Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities.
Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards.
Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements.
Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team.

Publishing Quality Assurance and Implementation

Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended.
Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements.
Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders.
Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution.
Track implementation through completion and validate that agreed remediation has been applied correctly.

Cross-functional Initiative Integration and Coordination

Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required.
Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities.
Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation.
Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions.
Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders.

Content and Experience Governance Support

Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences.
Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization.
Support consistent implementation of approved standards across cross-functional workstreams and digital properties.
Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation.

Measurement, Reporting, and Insights

Monitor SEO and GEO performance using approved enterprise measurement approaches and tools.
Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations.
Track the adoption and impact of implemented SEO/GEO initiatives and communicate outcomes to relevant stakeholders.
Partner with analytics and Global SEO teams to improve reporting requirements, measurement consistency, and visibility into business impact.

Knowledge Sharing and Stakeholder Enablement

Communicate Global SEO/GEO standards, requirements, and best practices to cross-functional stakeholders in clear, practical language.
Develop and maintain working documentation, implementation guidance, decision logs, status reporting, and escalation outcomes.
Facilitate recurring knowledge-sharing to strengthen consistency and build SEO/GEO capability across teams.
Build effective relationships across content, design, technology, product, publishing, analytics, marketing, and market teams.

Decision Rights and Ways of Working

The SEO Managers will lead market- or site-specific SEO/GEO work, including localized recommendations, market priorities and campaigns, and optimization of specific content and experiences. The Global GEO Manager will align these teams around common standards, identify shared dependencies and scalable opportunities, monitor adoption and implementation quality, and provide an overall view of SEO/GEO performance and progress.
The Global SEO team owns enterprise strategy, standards, governance, measurement direction, and final decisions for material or enterprise-wide matters. The Global GEO Manager operationalizes this direction across markets and brings forward recommendations for overall improvement, while market- or site-specific SEO/GEO Managers apply the direction within their respective areas.

Required Qualifications

Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Demonstrated hands-on experience across technical SEO, on-page SEO, content optimization, information architecture, and publishing quality assurance.
Ability to assess search opportunities and risks, develop evidence-based recommendations, and influence implementation across cross-functional teams.
Experience working with content management systems; Adobe Experience Manager (AEM) experience is an asset.
Working knowledge of schema, crawling and indexing, internal linking, metadata, canonicalization, redirects, structured content, and content duplication risks.
Proven experience partnering with content, UX, technology, product, analytics, publishing, and marketing teams.
Strong communication, stakeholder management, organization, documentation, and issue-resolution skills.

Preferred Qualifications

Experience with, or strong demonstrated interest in, Generative Engine Optimization, AI search, answer engines, or other evolving search experiences.
Experience evaluating brand visibility, citations, content discoverability, or performance across AI-driven search environments.
Experience in large-scale, multi-market, multilingual, or highly governed content ecosystems.
Experience using SEO and analytics platforms to translate performance data into prioritized actions.
Experience working in agile delivery environments and influencing roadmaps without direct authority.

When You Join Our Team

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

Identify and assess SEO and GEO opportunities, risks, and performance across global digital properties, then recommend and coordinate practical improvements with content, UX, product, publishing, analytics, and technology teams. Monitor implementation quality and outcomes, support consistent adoption of enterprise standards, and escalate material or enterprise-wide decisions to the Global SEO team.

Requirements

Requires approximately 8–10 years of progressive SEO experience, hands-on expertise in technical and on-page SEO, content optimization, information architecture, and publishing quality assurance, plus experience working across cross-functional teams and content management systems. Preferred qualifications include GEO or AI-search experience, work in large-scale or multilingual content ecosystems, SEO and analytics platform experience, and agile delivery experience; Adobe Experience Manager experience is an asset.

Skills

Search Engine Optimization
Generative Engine Optimization
Technical SEO
On-Page SEO
Content Optimization
Information Architecture
Publishing Quality Assurance
Schema Markup
Crawling and Indexing
Internal Linking
Metadata
Canonicalization
Redirects
Adobe Experience Manager
Analytics and Reporting
Stakeholder Management

Benefits

Health Insurance
Dental Insurance
Mental Health Benefits
Vision Insurance
Short-Term Disability Insurance
Long-Term Disability Insurance
Life Insurance
Accidental Death and Dismemberment Insurance
Adoption and Surrogacy Benefits
Wellness Benefits
Employee and Family Assistance Plans
Retirement Savings Plans
Pension
Global Share Ownership Plan
Employer Matching Contributions
Financial Education and Counseling
Paid Holidays
Vacation
Personal Days
Sick Days
Statutory Leaves of Absence
Incentive Compensation

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
Answer Engines
Technical SEO
On-Page SEO
Content Optimization
Information Architecture
Adobe Experience Manager
Content Cloud
Schema
Crawling
Indexing
Internal Linking
Metadata
Canonicalization
Redirects
Structured Content
Content Duplication
Publishing Quality Assurance
Search Performance
Analytics
Measurement and Reporting
Enterprise Governance
Cross-Functional Collaboration
Agile Delivery
Multi-Market Content
Multilingual Content
Digital Marketing

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