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Added 6 mins ago
B
Senior Manager, Technology - Banking Cloud Solutions Leader
BDO
Toronto, ON
- Full-time
Deep banking experience, including technology governance, risk, compliance, and investment decision-making
Added 22 mins ago
FF
AVP, Life Pricing and Advanced Analytics
Foresters Financial
Toronto, ON
- Full-time
…while meeting the organization’s profitability, capital and risk…
Added 51 mins ago
T
Banking & Financial Services - Delivery Manager
Talentmatics
Mississauga, ON
- Full-time
Establish delivery governance, KPIs, operating cadence, status reporting, risk management, and escalation processes.
Added 1 hour ago
BC
Senior Manager, Technology - Banking Cloud Solutions Leader
BDO Canada
Toronto, ON
- Full-time
Deep banking experience, including technology governance, risk, compliance, and investment decision-making
Added 1 hour ago
Canada IB Chief Compliance and AML Officer
UBS
Toronto, ON
liaise with senior management as well as functional leaders in compliance, legal, risk, and IT to provide subject-matter expertise on existing, new, or updated laws, rules, and regulations…
Added 2 hours ago
PT
Senior Project Manager - Business Separation (Canada)
Peterson Technology Partners
Montreal, QC
- Full-time
…independently, with separate systems, financials, processes, data and controls ahead of a May 2027 go-live. We are seeking a Canada-based Senior Project Manager to lead assigned workstreams…
Added 3 hours ago
S
Commercial Lead
SYSTRA
Toronto, ON
- Full-time
Develops contract negotiation, governance and management strategies to ensure that contracts adhere to policies and procedures and to minimize corporate liability and risk throughout the…
Added 3 hours ago
AL
Compliance and Quality Assurance Manager
Advatix LATAM
Toronto, ON
- Full-time
This position can be based in Detroit, Maple Grove, South Bend, Chicago or within driving distance (50 miles) of one of our locations listed
Added 7 hours ago
PC
External Audit Manager (Bilingual FR/EN)
Pwc Canada
Montreal, QC
- Full-time
…valuable areas of client service and on enhancing corporate governance and the reliability of our clients’…
Added 8 hours ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
…the new Sectra regional shared PACS system and the Integrated Manager will play an integral role in supporting the ongoing implementation, optimization, and governance of the EPIC system…
Added 8 hours ago
K
Manager, Government Solutions
KPMG
Edmonton, AB
- Full-time
As a Manager in our Government Solutions practice, you will use your strong business acumen and be a key member of a high performing team. You’ll be learning from some of the best in the…
Added 8 hours ago
K
Manager, Government Solutions
KPMG
Halifax, NS
- Full-time
As a Manager in our Government Solutions practice, you will use your strong business acumen and be a key member of a high performing team. You’ll be learning from some of the best in the…
Added 9 hours ago
Solution Delivery Manager
Rogers Communications
Toronto, ON · Brampton, ON · Calgary, AB
We are seeking a Solution Delivery Manager reporting to the Senior Manager, Residential Solution Delivery. In this role as Solution Delivery Manager, you will provide end-to-end leadership…
Added 9 hours ago
SM
Project Manager II VITAL Operations
St. Michael's Hospital
Toronto, ON
- Temporary
The Vital team is seeking a highly motivated Project Manager II to lead and develop all aspects of medium-scale projects in the Vital portfolio, lead project implementation, perform project…
Added 9 hours ago
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Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…
Added 9 hours ago
VB
Sr. Manager of Projects Controls - Canada
Vale Base Metals
Toronto, ON
- Full-time
This is a permanent position reporting to the Sr. Manager, Project Controls - Canada and supporting Vale Base Metals' Canadian studies portfolio. The role serves as the technical leader for…
Added 9 hours ago
C
Gestionnaire de projet TI
CGI
Montreal, QC
- Full-time
Relevant experience in implementing financial systems and/or data governance initiatives
Added 9 hours ago
M
Senior Internal Auditor
Metrolinx
Toronto, ON
- Full-time
…control, value for money, and compliance audits and related risk assessments under the supervision of the Audit…
Added 10 hours ago
A
Manager of Renewals, SMB
Ashby
Canada
- Full-time
…long-term health of the business, and I am excited to be hiring a Manager of Contract Management (Renewals) to help scale and evolve this…
Added 10 hours ago
GL
Senior Manager, Customer Service Operations
goeasy Ltd.
Mississauga, ON
- Full-time
The Senior Manager, Customer Service Operations is responsible for leading the frontline service organization while helping shape how Customer Service evolves as goeasy grows. This role…
Added 10 hours ago
GL
Director, Operational Experience & Process Design
goeasy Ltd.
Mississauga, ON
- Full-time
Lead the identification, prioritization, and delivery of process improvement and automation opportunities using data, customer feedback, and operational insights, translating operational…
Added 10 hours ago
AI
Compliance and Quality Assurance Manager
Advatix, Inc.
Remote, Canada
- Full-time
- Remote
This position can be based in Detroit, Maple Grove, South Bend, Chicago or within driving distance (50 miles) of one of our locations listed
Added 12 hours ago
L
Senior Manager, Portfolio Governance & Delivery (IT Capital Projects)
Liberty
Oakville, ON
- $120,000 to $170,000 CAD / year
- Full-time
The Portfolio Governance & Delivery Partner is responsible for managing the IT portfolio of projects across the organization, ensuring initiatives are prioritized, resourced, and delivered…
Added 12 hours ago
BC
Senior Specialist, Social Media & Digital (Bilingual)
Blake, Cassels & Graydon LLP
Montreal, QC
- Full-time
With the support of the Senior Manager, Digital & Brand, continuously optimize content strategy and channel approach based on platform trends, social listening, and test-and-learn…
Added 12 hours ago
Senior Manager, Portfolio Governance & Delivery
Liberty Utilities
Oakville, ON
The Portfolio Governance & Delivery Partner is responsible for managing the IT portfolio of projects across the organization, ensuring initiatives are prioritized, resourced, and delivered…

Manulife

Global GEO Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 29, 2026
Experience: Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Posting language: English
Posted: Oct 30, 2026

Original job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles.

This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams.

The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices.

Position Responsibilities

SEO/GEO Opportunity Identification and Optimization

Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities.
Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards.
Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements.
Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team.

Publishing Quality Assurance and Implementation

Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended.
Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements.
Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders.
Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution.
Track implementation through completion and validate that agreed remediation has been applied correctly.

Cross-functional Initiative Integration and Coordination

Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required.
Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities.
Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation.
Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions.
Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders.

Content and Experience Governance Support

Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences.
Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization.
Support consistent implementation of approved standards across cross-functional workstreams and digital properties.
Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation.

Measurement, Reporting, and Insights

Monitor SEO and GEO performance using approved enterprise measurement approaches and tools.
Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations.
Track the adoption and impact of implemented SEO/GEO initiatives and communicate outcomes to relevant stakeholders.
Partner with analytics and Global SEO teams to improve reporting requirements, measurement consistency, and visibility into business impact.

Knowledge Sharing and Stakeholder Enablement

Communicate Global SEO/GEO standards, requirements, and best practices to cross-functional stakeholders in clear, practical language.
Develop and maintain working documentation, implementation guidance, decision logs, status reporting, and escalation outcomes.
Facilitate recurring knowledge-sharing to strengthen consistency and build SEO/GEO capability across teams.
Build effective relationships across content, design, technology, product, publishing, analytics, marketing, and market teams.

Decision Rights and Ways of Working

The SEO Managers will lead market- or site-specific SEO/GEO work, including localized recommendations, market priorities and campaigns, and optimization of specific content and experiences. The Global GEO Manager will align these teams around common standards, identify shared dependencies and scalable opportunities, monitor adoption and implementation quality, and provide an overall view of SEO/GEO performance and progress.
The Global SEO team owns enterprise strategy, standards, governance, measurement direction, and final decisions for material or enterprise-wide matters. The Global GEO Manager operationalizes this direction across markets and brings forward recommendations for overall improvement, while market- or site-specific SEO/GEO Managers apply the direction within their respective areas.

Required Qualifications

Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Demonstrated hands-on experience across technical SEO, on-page SEO, content optimization, information architecture, and publishing quality assurance.
Ability to assess search opportunities and risks, develop evidence-based recommendations, and influence implementation across cross-functional teams.
Experience working with content management systems; Adobe Experience Manager (AEM) experience is an asset.
Working knowledge of schema, crawling and indexing, internal linking, metadata, canonicalization, redirects, structured content, and content duplication risks.
Proven experience partnering with content, UX, technology, product, analytics, publishing, and marketing teams.
Strong communication, stakeholder management, organization, documentation, and issue-resolution skills.

Preferred Qualifications

Experience with, or strong demonstrated interest in, Generative Engine Optimization, AI search, answer engines, or other evolving search experiences.
Experience evaluating brand visibility, citations, content discoverability, or performance across AI-driven search environments.
Experience in large-scale, multi-market, multilingual, or highly governed content ecosystems.
Experience using SEO and analytics platforms to translate performance data into prioritized actions.
Experience working in agile delivery environments and influencing roadmaps without direct authority.

When You Join Our Team

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply on LinkedIn About employer

More about this job

Responsibilities

Identify and assess SEO and GEO opportunities, risks, and performance across global digital properties, then recommend and coordinate practical improvements with content, UX, product, publishing, analytics, and technology teams. Monitor implementation quality and outcomes, support consistent adoption of enterprise standards, and escalate material or enterprise-wide decisions to the Global SEO team.

Requirements

Requires approximately 8–10 years of progressive SEO experience, hands-on expertise in technical and on-page SEO, content optimization, information architecture, and publishing quality assurance, plus experience working across cross-functional teams and content management systems. Preferred qualifications include GEO or AI-search experience, work in large-scale or multilingual content ecosystems, SEO and analytics platform experience, and agile delivery experience; Adobe Experience Manager experience is an asset.

Skills

Search Engine Optimization
Generative Engine Optimization
Technical SEO
On-Page SEO
Content Optimization
Information Architecture
Publishing Quality Assurance
Schema Markup
Crawling and Indexing
Internal Linking
Metadata
Canonicalization
Redirects
Adobe Experience Manager
Analytics and Reporting
Stakeholder Management

Benefits

Health Insurance
Dental Insurance
Mental Health Benefits
Vision Insurance
Short-Term Disability Insurance
Long-Term Disability Insurance
Life Insurance
Accidental Death and Dismemberment Insurance
Adoption and Surrogacy Benefits
Wellness Benefits
Employee and Family Assistance Plans
Retirement Savings Plans
Pension
Global Share Ownership Plan
Employer Matching Contributions
Financial Education and Counseling
Paid Holidays
Vacation
Personal Days
Sick Days
Statutory Leaves of Absence
Incentive Compensation

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
Answer Engines
Technical SEO
On-Page SEO
Content Optimization
Information Architecture
Adobe Experience Manager
Content Cloud
Schema
Crawling
Indexing
Internal Linking
Metadata
Canonicalization
Redirects
Structured Content
Content Duplication
Publishing Quality Assurance
Search Performance
Analytics
Measurement and Reporting
Enterprise Governance
Cross-Functional Collaboration
Agile Delivery
Multi-Market Content
Multilingual Content
Digital Marketing

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Work requirements

Jobs in Canada