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Added 1 hour ago
Team Lead, Software Engineering
Questrade Financial Group
Toronto, ON
The Team Lead architecturally orchestrates integration layers and unifies customer journeys across complex and legacy systems. This leadership role focuses on technical stewardship in areas…
Added 3 hours ago
People Business Partner
Jack Morton Worldwide
Oakville, ON
That takes a team that's bold, curious, and acts as one. We build on each other's ideas, challenge conventions, and show up for one another every day. Here, you'll do your best work, grow…
Added 3 hours ago
AA
Spécialiste Flammabilité / Flammability Specialist
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- Full-time
…entre Laval (station de métro Montmorency) et Mirabel, et une application de…
Added 3 hours ago
Senior AI Applied Value Architect
Celonis
Canada
The Team: Value Engineering is responsible for our largest Fortune 500 customers and owns their transformation journey by working on the very frontier of what’s possible with data and AI on…
Added 3 hours ago
Applied AI Value Architect
Celonis
Canada
The Team: Value Engineering is responsible for our largest Fortune 500 customers and owns their transformation journey by working on the very frontier of what’s possible with data and AI on…
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CO
Manager, Digital Solutions
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Saint John, NB
- Full-time
The position provides oversight for application lifecycle management (on-premises and SaaS) including major systems administration (e.g. ERP, Asset Management, ePermitting), application, AI…
Added 4 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 4 hours ago
SH
Senior Media Relations and Communications Specialist
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- Full-time
Shared Health leads the planning and coordinates the integration of patient-centered clinical and preventive health services across Manitoba. The organization also delivers some…
Added 4 hours ago
M
Cybersecurity Architect
Manulife
Toronto, ON
- Full-time
…domains such as Identity and Access Management (IAM), SIEM integration, IR automation, etc. The Architect will maintain a solid understanding of the entire Information Security…
Added 4 hours ago
Senior Media Relations and Communications Specialist
Winnipeg Regional Health Authority
Winnipeg, MB
Shared Health leads the planning and coordinates the integration of patient-centered clinical and preventive health services across Manitoba. The organization also delivers some…
Added 4 hours ago
Director Health Services (Regional Director - Acute Care Services)
Winnipeg Regional Health Authority
Winnipeg, MB
Grow your career in the Winnipeg Health Region! Our team provides a spectrum of health care services through an integrated network of sites, services and organizations. We’re united by a…
Added 4 hours ago
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Program Manager, Construction Safety
The Hospital for Sick Children
Toronto, ON
- Full-time
…healthcare centres in the world. As innovators in child health, we lead and partner to improve the health of children through the integration of healthcare, leading-edge research and…
Added 5 hours ago
A
Manufacturing Engineer
Actalent
Oshawa, ON
- $45 to $55 CAD / hour
- Contract
…reducing variation, and ensuring robust body and general assembly integration. The engineer leads dimensional problem-solving activities, supports tooling and process optimization, and…
Added 6 hours ago
Solutions Architect - Onsite
Mariner
Halifax, NS
Lead architecture discussions and provide technical guidance throughout project lifecycles.
Added 6 hours ago
AC
Finance Director
Aston Carter
Toronto, ON
- $70 to $75 CAD / hour
- Contract
Lead and support monthly, quarterly, and annual financial close processes, ensuring timely and accurate completion.
Added 7 hours ago
LI
Software Developer - API
Lotus IT Solutions
Toronto, ON
- Contract
The Government Services Integration Cluster (Ministry of Public and Business Service Delivery and Procurement) is seeking a Senior Software Developer – API to join their team onsite in…
Added 7 hours ago
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Principal Systems Architect (Copilot Architect)
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Mississauga, ON · Richmond Hill, ON · Waterloo, ON
- Other
…development, and deployment direction of sustainable technical and application solutions. You will translate complex business requirements into target architectures, lead large-scale…
Added 8 hours ago
II
Director, AI Applications Development
iVedha Inc.
Toronto, ON
- Full-time
iVedha Inc. is hiring Director - AI Applications Development, where you'll lead the AI Applications Development function and guide a high-performing team of AI engineers, developers, and…
Added 9 hours ago
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AI Engineer
SS&C Technologies
Mississauga, ON
- Full-time
Proven experience transforming software delivery from traditional SDLC methodologies to autonomous AI-driven Application Development Lifecycle (ADLC) platforms, leveraging AI agents to…
Added 10 hours ago
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Lead Hand - Medical Device Reprocessing
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Steinbach, MB
- Full-time
The Medical Device Reprocessing (MDR) Lead Hand is responsible for providing regional coordination for the medical device reprocessing area and related clinical settings. This individual…
Added 10 hours ago
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Technical Sales Engineer - General Industry
FANUC America Corporation
Blainville, QC
- $93,000 to $138,000 CAD / year
- Full-time
FANUC Canada Sales Team is seeking a highly motivated, customer-focused Technical Sales Engineer - General Industry, based in Blainville, Quebec to help drive revenue growth and enhance…
Added 10 hours ago
Manager, Scheduling
Aecon
Calgary, AB
Integrity. We lead by example, with humility and courage.
Added 10 hours ago
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Customer Delivery Architect
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We solve technical challenges and lead delivery projects from start to finish. We create design plans, write scripts for automation, and build simulations to test system compatibility.…
Added 10 hours ago
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Clinical Sales Representative - Future Opportunity
Intuitive
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…culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic…
Added 10 hours ago
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Technical Consultant III (35732)
Myticas Consulting
Toronto, ON
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Senior / Team Lead | SaaS Banking & Financial Technology

Manulife

Global GEO Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 6, 2026
Experience: Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Posting language: English
Posted: Oct 30, 2026

Original job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles.

This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams.

The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices.

Position Responsibilities

SEO/GEO Opportunity Identification and Optimization

Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities.
Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards.
Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements.
Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team.

Publishing Quality Assurance and Implementation

Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended.
Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements.
Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders.
Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution.
Track implementation through completion and validate that agreed remediation has been applied correctly.

Cross-functional Initiative Integration and Coordination

Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required.
Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities.
Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation.
Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions.
Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders.

Content and Experience Governance Support

Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences.
Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization.
Support consistent implementation of approved standards across cross-functional workstreams and digital properties.
Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation.

Measurement, Reporting, and Insights

Monitor SEO and GEO performance using approved enterprise measurement approaches and tools.
Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations.
Track the adoption and impact of implemented SEO/GEO initiatives and communicate outcomes to relevant stakeholders.
Partner with analytics and Global SEO teams to improve reporting requirements, measurement consistency, and visibility into business impact.

Knowledge Sharing and Stakeholder Enablement

Communicate Global SEO/GEO standards, requirements, and best practices to cross-functional stakeholders in clear, practical language.
Develop and maintain working documentation, implementation guidance, decision logs, status reporting, and escalation outcomes.
Facilitate recurring knowledge-sharing to strengthen consistency and build SEO/GEO capability across teams.
Build effective relationships across content, design, technology, product, publishing, analytics, marketing, and market teams.

Decision Rights and Ways of Working

The SEO Managers will lead market- or site-specific SEO/GEO work, including localized recommendations, market priorities and campaigns, and optimization of specific content and experiences. The Global GEO Manager will align these teams around common standards, identify shared dependencies and scalable opportunities, monitor adoption and implementation quality, and provide an overall view of SEO/GEO performance and progress.
The Global SEO team owns enterprise strategy, standards, governance, measurement direction, and final decisions for material or enterprise-wide matters. The Global GEO Manager operationalizes this direction across markets and brings forward recommendations for overall improvement, while market- or site-specific SEO/GEO Managers apply the direction within their respective areas.

Required Qualifications

Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Demonstrated hands-on experience across technical SEO, on-page SEO, content optimization, information architecture, and publishing quality assurance.
Ability to assess search opportunities and risks, develop evidence-based recommendations, and influence implementation across cross-functional teams.
Experience working with content management systems; Adobe Experience Manager (AEM) experience is an asset.
Working knowledge of schema, crawling and indexing, internal linking, metadata, canonicalization, redirects, structured content, and content duplication risks.
Proven experience partnering with content, UX, technology, product, analytics, publishing, and marketing teams.
Strong communication, stakeholder management, organization, documentation, and issue-resolution skills.

Preferred Qualifications

Experience with, or strong demonstrated interest in, Generative Engine Optimization, AI search, answer engines, or other evolving search experiences.
Experience evaluating brand visibility, citations, content discoverability, or performance across AI-driven search environments.
Experience in large-scale, multi-market, multilingual, or highly governed content ecosystems.
Experience using SEO and analytics platforms to translate performance data into prioritized actions.
Experience working in agile delivery environments and influencing roadmaps without direct authority.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The Global GEO Manager will integrate SEO and Generative Engine Optimization strategies across content, design, and technology lifecycles. They will partner with cross-functional teams to identify search opportunities, implement best practices, and monitor performance to drive business impact.

Requirements

Candidates should have approximately 8-10 years of progressive SEO experience, particularly with enterprise websites and complex content ecosystems. Proficiency in technical SEO, content management systems like AEM, and the ability to influence cross-functional teams without direct authority are essential.

Skills

Search Engine Optimization
Generative Engine Optimization
Digital Marketing
Adobe Experience Manager
Content Strategy
Information Architecture
Technical SEO
Data Analytics
Stakeholder Management
Project Management
Cross-functional Collaboration
Quality Assurance
Schema Markup
Content Management Systems
Performance Reporting
Strategic Planning

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Holidays
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
Digital Marketing
Adobe Experience Manager
AEM
Content Cloud
Generative AI
Search Performance
Metadata
Schema
Information Architecture
Analytics
Agile
Stakeholder Management
Governance
Content Strategy
Technical SEO
On-page SEO
Indexing
Canonicalization
Redirects
Structured Content
Cross-functional
Enterprise
Marketing
User Experience
UX
Product Management
Publishing
Performance Trends

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