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Added 9 mins ago
VI
Assistant Superintendent Learning Services and Human Resources
Vancouver Island West (School District 84)
Gold River, BC
- Full-time
Reporting to the Superintendent of Schools, the Assistant Superintendent of Learning Services and Human Resources is a key member of the district's Senior Leadership Team. The position…
Added 9 mins ago
UC
Databricks Data Platform Engineer
Univedge Consulting LLC
Canada
- Contract
This is a highly collaborative role. You will partner with data engineering, data science, security, cloud infrastructure, and finance teams to set platform standards, guide adoption of new…
Added 9 mins ago
EI
Human Resources Business Partner - Term Certain
Elk Island Public Schools
Sherwood Park, AB
- Full-time
Ready to make an impact? EIPS is recruiting a Term Certain full-time Human Resources Business Partner to support and empower our team across the organization.
Added 9 mins ago
PV
Supply Registered Early Childhood Educator (2026-2027)
Peterborough Victoria Northumberland and Clarington Catholic District School Board
Peterborough, ON
- Full-time
…Declaration on the Rights of Indigenous Peoples (UNDRIP), the Ontario Human Rights Code and the Canadian Charter of Rights and Freedoms, employment practices and procedures at all levels…
Added 9 mins ago
PE
Intermediate Recruitment Specialist
Phasor Engineering Inc
Calgary, AB
- $70,000 to $100,000 CAD / year
- Contract
Diploma or Bachelor's degree in Human Resources, Business, or a related field
Added 9 mins ago
General Manager PWLCL
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Strives to attain excellence in Care Partner satisfaction through ongoing solicitation, surveys, and measurement of feedback. Implementation of Care Partner suggestions, interactive problem…
Added 9 mins ago
Senior HR Business Partner
Payments Canada
Ottawa, ON · Toronto, ON
The Senior Human Resources Business Partner (SHRBP) works as a strategic partner and internal advisor, driving initiatives that directly impact employee engagement, organizational…
Added 9 mins ago
Human Resources - HR Business Partner
Westerkirk
Toronto, ON
The Human Resources Business Partner (HRBP) supports assigned business functions by translating operational priorities into practical people solutions. The role partners with management,…
Added 9 mins ago
AR
Senior Financial/Compensation Analyst (16 month) Temp
Acrisure Re
Toronto, ON
- $70,000 to $110,000 CAD / year
- Full-time
Acrisure Re is an Agency Partner of Acrisure LLC, a global fintech-leader. Acrisure has grown at a rapid rate in recent years and is now one of the 10 largest insurance brokers in the…
Added 24 mins ago
S
Account Manager, SMB
SOTI
Mississauga, ON
- Full-time
Coordinates the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.
Added 39 mins ago
C
CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
…ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic…
Added 39 mins ago
BA
Marketing Coordinator, Consumer Shows
Blue Ant Media
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Added 39 mins ago
QM
Coordonnateur principal des ressources humaines / Senior Human Resources Coordinator
Quantum Management Services Ltd.
Montreal, QC
- $85,000 CAD / year
- Full-time
Well-established, highly structured property management company seeking a Senior Human Resources Coordinator to join their HR team.
Added 39 mins ago
DC
Case Worker - HART Hub - 2 Weekend Vacancies (12-hour afternoon/evening)
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Added 39 mins ago
DC
Case Worker - HART Hub - 2 Weekend Vacancies (12-hour afternoon/evening)
Durham Community Health Centre
Oshawa, ON
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Added 39 mins ago
PC
Vice President of Sales
Phoenix Contact Canada
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- Full-time
This leader brings a strong understanding of industrial markets, customer and partner ecosystems, competitive dynamics and the commercial levers required to grow the business. Through…
Added 39 mins ago
TC
Performance Engineer
Tata Consultancy Services
Toronto, ON
- $90,000 to $110,000 CAD / year
- Full-time
…for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodation during the recruitment and selection process, please inform Human…
Added 39 mins ago
M
Operations Manager, Facilities
Medcan
Toronto, ON
- $73,699 to $101,335 CAD / year
- Full-time
Partner with Health and Safety and operational leaders to support compliance with applicable health, safety, environmental, accessibility and building requirements.
Added 39 mins ago
Total Rewards Analyst - Maternity Leave Replacement
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Montreal, QC
Bachelor’s degree in Human Resources, Business Administration, Finance, Statistics, or a related quantitative discipline.
Added 39 mins ago
Case Worker - HART Hub - 2 Weekend Vacancies (12-hour afternoon/evening)
Durham Community Health Centre
Whitby, ON
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 39 mins ago
Case Worker - HART Hub - 2 Weekend Vacancies (12-hour afternoon/evening)
Durham Community Health Centre
Oshawa, ON
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 54 mins ago
Applied Scientist, ITA-Global Hiring Science
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Vancouver, BC
…Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be…
Added 1 hour ago
NB
Senior talent acquisition advisor
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Toronto, ON
- Full-time
Collaborate with human resources partners and key stakeholders to continuously improve recruitment practices, workforce planning initiatives, and employer branding efforts.
Added 1 hour ago
TM
Industry Relations & Business Development Lead
Toronto Metropolitan University
Brampton, ON
- Full-time
Completion of a post-secondary degree in Business Administration, Human Resources, Organizational Development, Public Relations, Human or Social Services, Psychology, Sociology, or a…
Added 1 hour ago
NP
Vitual Sales Consultant
NewAge Products Inc.
Toronto, ON · North York, ON
- Full-time
We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships…

Manulife

Global GEO Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 6, 2026
Experience: Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Posting language: English
Posted: Oct 30, 2026

Original job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles.

This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams.

The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices.

Position Responsibilities

SEO/GEO Opportunity Identification and Optimization

Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities.
Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards.
Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements.
Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team.

Publishing Quality Assurance and Implementation

Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended.
Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements.
Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders.
Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution.
Track implementation through completion and validate that agreed remediation has been applied correctly.

Cross-functional Initiative Integration and Coordination

Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required.
Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities.
Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation.
Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions.
Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders.

Content and Experience Governance Support

Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences.
Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization.
Support consistent implementation of approved standards across cross-functional workstreams and digital properties.
Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation.

Measurement, Reporting, and Insights

Monitor SEO and GEO performance using approved enterprise measurement approaches and tools.
Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations.
Track the adoption and impact of implemented SEO/GEO initiatives and communicate outcomes to relevant stakeholders.
Partner with analytics and Global SEO teams to improve reporting requirements, measurement consistency, and visibility into business impact.

Knowledge Sharing and Stakeholder Enablement

Communicate Global SEO/GEO standards, requirements, and best practices to cross-functional stakeholders in clear, practical language.
Develop and maintain working documentation, implementation guidance, decision logs, status reporting, and escalation outcomes.
Facilitate recurring knowledge-sharing to strengthen consistency and build SEO/GEO capability across teams.
Build effective relationships across content, design, technology, product, publishing, analytics, marketing, and market teams.

Decision Rights and Ways of Working

The SEO Managers will lead market- or site-specific SEO/GEO work, including localized recommendations, market priorities and campaigns, and optimization of specific content and experiences. The Global GEO Manager will align these teams around common standards, identify shared dependencies and scalable opportunities, monitor adoption and implementation quality, and provide an overall view of SEO/GEO performance and progress.
The Global SEO team owns enterprise strategy, standards, governance, measurement direction, and final decisions for material or enterprise-wide matters. The Global GEO Manager operationalizes this direction across markets and brings forward recommendations for overall improvement, while market- or site-specific SEO/GEO Managers apply the direction within their respective areas.

Required Qualifications

Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Demonstrated hands-on experience across technical SEO, on-page SEO, content optimization, information architecture, and publishing quality assurance.
Ability to assess search opportunities and risks, develop evidence-based recommendations, and influence implementation across cross-functional teams.
Experience working with content management systems; Adobe Experience Manager (AEM) experience is an asset.
Working knowledge of schema, crawling and indexing, internal linking, metadata, canonicalization, redirects, structured content, and content duplication risks.
Proven experience partnering with content, UX, technology, product, analytics, publishing, and marketing teams.
Strong communication, stakeholder management, organization, documentation, and issue-resolution skills.

Preferred Qualifications

Experience with, or strong demonstrated interest in, Generative Engine Optimization, AI search, answer engines, or other evolving search experiences.
Experience evaluating brand visibility, citations, content discoverability, or performance across AI-driven search environments.
Experience in large-scale, multi-market, multilingual, or highly governed content ecosystems.
Experience using SEO and analytics platforms to translate performance data into prioritized actions.
Experience working in agile delivery environments and influencing roadmaps without direct authority.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The Global GEO Manager will integrate SEO and Generative Engine Optimization strategies across content, design, and technology lifecycles. They will partner with cross-functional teams to identify search opportunities, implement best practices, and monitor performance to drive business impact.

Requirements

Candidates should have approximately 8-10 years of progressive SEO experience, particularly with enterprise websites and complex content ecosystems. Proficiency in technical SEO, content management systems like AEM, and the ability to influence cross-functional teams without direct authority are essential.

Skills

Search Engine Optimization
Generative Engine Optimization
Digital Marketing
Adobe Experience Manager
Content Strategy
Information Architecture
Technical SEO
Data Analytics
Stakeholder Management
Project Management
Cross-functional Collaboration
Quality Assurance
Schema Markup
Content Management Systems
Performance Reporting
Strategic Planning

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Holidays
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
Digital Marketing
Adobe Experience Manager
AEM
Content Cloud
Generative AI
Search Performance
Metadata
Schema
Information Architecture
Analytics
Agile
Stakeholder Management
Governance
Content Strategy
Technical SEO
On-page SEO
Indexing
Canonicalization
Redirects
Structured Content
Cross-functional
Enterprise
Marketing
User Experience
UX
Product Management
Publishing
Performance Trends

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