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Added 3 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 4 hours ago
H
Engineering Manager, Enterprise
Harvey
Toronto, ON
- Full-time
Own end-to-end delivery of core product initiatives, from technical design through execution and iteration, while directly managing a high-performing fullstack engineering team.
Added 10 hours ago
H
Site Civil Section Manager
HDR
Toronto, ON · Richmond Hill, ON
- Full-time
HDR is seeking a Site Civil Section Manager to join our growing Building Engineering Services (BES) group in Toronto. In this key leadership position, you will guide our site development…
Added 10 hours ago
AM
Director Digital Solutions & Business Growth
Arc Mercer
Barrie, ON
- Full-time
…emerging tech to modernize our ecosystem, supercharge service delivery, and elevate the daily employee experience. You won't just track sector trends; you will anticipate them.…
Added 10 hours ago
M
CRM Project Manager
Monks
Toronto, ON
- Full-time
…We are seeking a highly motivated and organized CRM Project Manager to join our NAMER team focused on delivering CRM Platform Implementations and Managed Services solutions to our global…
Added 11 hours ago
C
Partner Delivery Project Manager
Ciena
Ottawa, ON
- Full-time
Ciena is transforming how technology enables its global partner ecosystem through simplified delivery processes, reliable infrastructure, trusted operational data, AI-enabled workflows, and…
Added 12 hours ago
TH
Senior Laboratory Technologist -CVH Microbiology
Trillium Health Partners
Mississauga, ON
- Full-time
Role Level: Allied Technical 10.7 ($47.04hr-$ 59.29hr)
Added 13 hours ago
MI
Associate Project Manager and Consultant
Micronetbd Inc
Toronto, ON
- Full-time
Turn requirements into clear tasks and steer our technical team through build, testing and go-live
Added 14 hours ago
TA
Lead AI Architect & Delivery Manager
Tiger Analytics
Canada
- Full-time
The Lead AI Architect & Delivery Manager will serve as the technical authority and engagement lead for the client's TPRM AI Assistant project, backfilling the departing AI Lead. This role…
Added 14 hours ago
PH
Analytics Engineer, Risk
Propel Holdings
Toronto, ON
- Full-time
You are a builder at heart - someone who prefers creating reliable data pipelines over another dashboard. You thrive on owning the “plumbing” that delivers clean, timely data to machine…
Added 14 hours ago
M
Senior Software Engineer - Credit Commercial Engineering
Marqeta
Remote, Canada
- Full-time
- Remote
Marqeta is seeking a skilled Senior Software Engineer to contribute to the design and delivery of software solutions on our Credit Commercial Engineering Team. In this role, you will take…
Added 14 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 15 hours ago
W
Project Administrator
Worley
Calgary, AB
- Full-time
…decommissioning. Leveraging extensive experience and AI-enabled delivery, we support customers in navigating complexity as they meet today's needs and transition to more sustainable…
Added 15 hours ago
Technical Due Diligence Analyst
IREN
Vancouver, BC
The Technical Due Diligence Analyst will support IREN’s project financing, capital markets and strategic transactions by coordinating and preparing the technical information that lenders,…
Added 15 hours ago
A
Director of Rooms Division (Full-Time)
AccorHotel
Ottawa, ON
- Full-time
Ensure seamless coordination across departments to optimize operational efficiency and service delivery.
Added 15 hours ago
I
Technical Due Diligence Analyst
IREN
Vancouver, BC
- Full-time
The Technical Due Diligence Analyst will support IREN’s project financing, capital markets and strategic transactions by coordinating and preparing the technical information that lenders,…
Added 16 hours ago
EI
Software Engineer
Ecolab Inc.
Calgary, AB
- Full-time
Working closely with the Software Engineering Manager and business teams, you will take ownership of assigned systems from requirements gathering through design, development, testing,…
Added 17 hours ago
P
Engineering Manager, Conversational AI
Pebl
Remote, Canada
- $154,000 to $195,000 CAD / year
- Full-time
- Remote
You'll partner closely with our AI Architect, who sets technical direction for conversational AI across Pebl. You own how the team turns that direction into shipped product: priorities,…
Added 19 hours ago
TA
Sr. Consultant/Manager - Analytics Consulting
Tiger Analytics
Canada
- Full-time
…harness the power of Artificial Intelligence, Generative AI, Data Science, Data Engineering and Advanced Analytics to solve their most complex challenges, unlock new growth opportunities,…
Added 20 hours ago
K
Manager, Cyber Security - Cyber Transformation and Strategy
KPMG
Vancouver, BC
- Full-time
Our Vancouver/Victoria team is looking for a highly motivated Cyber Security professional at the Manager level to join our team! As a member of KPMG Canada’s cross-functional Cyber team,…
Added 20 hours ago
WM
Intern, Interior Architecture & Design (Spring)
Ware Malcomb
Ottawa, ON
- $18 to $22 CAD / hour
- Volunteer
…mentorship. As a valued team member, your curiosity, creativity, and technical knowledge will contribute to real-world projects and your professional…
Added 21 hours ago
P
Engineering Manager, Conversational AI
Pebl
Toronto, ON
- $154,000 to $195,000 CAD / year
- Full-time
You'll partner closely with our AI Architect, who sets technical direction for conversational AI across Pebl. You own how the team turns that direction into shipped product: priorities,…
Added 21 hours ago
OG
Maintenance Technician
Onni Group of Companies
Vancouver, BC
- Full-time
Report safety hazards, maintenance defects, or other problems to the Operations Manager immediately
Added 21 hours ago
E
Sr Advisor IT Systems
Enbridge
Calgary, AB
- Full-time
…& Risk Management (MRM) team. In this role you will provide technical and functional expertise across a complex suite of risk management and trading applications, including Openlink…
Added 21 hours ago
PC
U.S. Tax, Manager
Pwc Canada
Vancouver, BC · Montreal, QC
- Full-time
Leverage and continue to develop capabilities in AI, automation, and emerging technologies to enhance tax research, technical analysis, written deliverables, tax compliance, quantitative…

Manulife

Global GEO Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 6, 2026
Experience: Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Posting language: English
Posted: Oct 30, 2026

Original job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles.

This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams.

The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices.

Position Responsibilities

SEO/GEO Opportunity Identification and Optimization

Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities.
Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards.
Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements.
Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team.

Publishing Quality Assurance and Implementation

Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended.
Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements.
Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders.
Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution.
Track implementation through completion and validate that agreed remediation has been applied correctly.

Cross-functional Initiative Integration and Coordination

Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required.
Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities.
Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation.
Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions.
Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders.

Content and Experience Governance Support

Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences.
Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization.
Support consistent implementation of approved standards across cross-functional workstreams and digital properties.
Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation.

Measurement, Reporting, and Insights

Monitor SEO and GEO performance using approved enterprise measurement approaches and tools.
Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations.
Track the adoption and impact of implemented SEO/GEO initiatives and communicate outcomes to relevant stakeholders.
Partner with analytics and Global SEO teams to improve reporting requirements, measurement consistency, and visibility into business impact.

Knowledge Sharing and Stakeholder Enablement

Communicate Global SEO/GEO standards, requirements, and best practices to cross-functional stakeholders in clear, practical language.
Develop and maintain working documentation, implementation guidance, decision logs, status reporting, and escalation outcomes.
Facilitate recurring knowledge-sharing to strengthen consistency and build SEO/GEO capability across teams.
Build effective relationships across content, design, technology, product, publishing, analytics, marketing, and market teams.

Decision Rights and Ways of Working

The SEO Managers will lead market- or site-specific SEO/GEO work, including localized recommendations, market priorities and campaigns, and optimization of specific content and experiences. The Global GEO Manager will align these teams around common standards, identify shared dependencies and scalable opportunities, monitor adoption and implementation quality, and provide an overall view of SEO/GEO performance and progress.
The Global SEO team owns enterprise strategy, standards, governance, measurement direction, and final decisions for material or enterprise-wide matters. The Global GEO Manager operationalizes this direction across markets and brings forward recommendations for overall improvement, while market- or site-specific SEO/GEO Managers apply the direction within their respective areas.

Required Qualifications

Approximately 8-10 years of progressive SEO experience, ideally supporting enterprise websites, digital platforms, or complex content ecosystems.
Demonstrated hands-on experience across technical SEO, on-page SEO, content optimization, information architecture, and publishing quality assurance.
Ability to assess search opportunities and risks, develop evidence-based recommendations, and influence implementation across cross-functional teams.
Experience working with content management systems; Adobe Experience Manager (AEM) experience is an asset.
Working knowledge of schema, crawling and indexing, internal linking, metadata, canonicalization, redirects, structured content, and content duplication risks.
Proven experience partnering with content, UX, technology, product, analytics, publishing, and marketing teams.
Strong communication, stakeholder management, organization, documentation, and issue-resolution skills.

Preferred Qualifications

Experience with, or strong demonstrated interest in, Generative Engine Optimization, AI search, answer engines, or other evolving search experiences.
Experience evaluating brand visibility, citations, content discoverability, or performance across AI-driven search environments.
Experience in large-scale, multi-market, multilingual, or highly governed content ecosystems.
Experience using SEO and analytics platforms to translate performance data into prioritized actions.
Experience working in agile delivery environments and influencing roadmaps without direct authority.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The Global GEO Manager will integrate SEO and Generative Engine Optimization strategies across content, design, and technology lifecycles. They will partner with cross-functional teams to identify search opportunities, implement best practices, and monitor performance to drive business impact.

Requirements

Candidates should have approximately 8-10 years of progressive SEO experience, particularly with enterprise websites and complex content ecosystems. Proficiency in technical SEO, content management systems like AEM, and the ability to influence cross-functional teams without direct authority are essential.

Skills

Search Engine Optimization
Generative Engine Optimization
Digital Marketing
Adobe Experience Manager
Content Strategy
Information Architecture
Technical SEO
Data Analytics
Stakeholder Management
Project Management
Cross-functional Collaboration
Quality Assurance
Schema Markup
Content Management Systems
Performance Reporting
Strategic Planning

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Holidays
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
Digital Marketing
Adobe Experience Manager
AEM
Content Cloud
Generative AI
Search Performance
Metadata
Schema
Information Architecture
Analytics
Agile
Stakeholder Management
Governance
Content Strategy
Technical SEO
On-page SEO
Indexing
Canonicalization
Redirects
Structured Content
Cross-functional
Enterprise
Marketing
User Experience
UX
Product Management
Publishing
Performance Trends

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