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Added 5 mins ago
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Financial Advisor
RBC
St. John's, NL
- Full-time
Added 5 mins ago
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Financial Advisor
RBC
Burnaby, BC
- Full-time
As an RBC Financial Advisor, you attract, nurture, and grow relationships with our high-value personal and small business clients, by adding value in the moments that matter to them. You…
Added 5 mins ago
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Director, Strategy
RBC
Toronto, ON
- Full-time
Drive horizontal strategy across all CRM and Branch Platforms to ensure integrated and consistent advisor experiences
Added 5 mins ago
WM
Senior Consultant - Energy Supply Chain
Wood Mackenzie
Calgary, AB · CA-Calgary-Office
- Full-time
You will have opportunities to develop relationships with clients and establish yourself as a trusted advisor
Added 5 mins ago
SE
Bilingual Emergency Management Advisor
Suncor Energy
Oakville, ON · Montreal, QC
- Full-time
Added 5 mins ago
Insurance Advisor
Talent Acquisition Team at Westland Insurance. Text reply only.
Chestermere, AB
We’re searching for an Insurance Advisor. Are you searching for new possibilities?
Added 5 mins ago
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Personal Finance Advisor
Desjardins
Montreal, QC · Caisse Desjardins de Lachine
- Full-time
As a personal finance advisor, you’re responsible for developing and maintaining lasting and trusting business relationships with members and clients, to ensure they’re satisfied. Your role…
Added 5 mins ago
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Wealth Management Advisor
Desjardins
Mirabel, QC · Caisse Desjardins de l'Envolée
- Full-time
As a wealth management advisor, you’re responsible for developing and maintaining lasting and trusting business relationships with members and clients, to ensure they’re satisfied. Your…
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IT Project Senior Technical Lead
Citi
Mississauga, ON
- Full-time
…challenges, and deliver strategic solutions. Serves as a trusted advisor, providing authoritative guidance on program execution, risk management, governance, and operational…
Added 5 mins ago
Director, Innovation
Ipsos
Toronto, ON
…relationships through our collective team greatness. Become a trusted advisor to clients by understanding their big picture strategy and day to day…
Added 5 mins ago
FN
Strategic Communications and Policy Advisor
First Nation School Board
Whitehorse, YT
- Full-time
The Strategic Communications and Policy Advisor supports the work of the First Nation School Board (FNSB) by providing strategic communications, policy advisory, research, and issues…
Added 5 mins ago
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Finance Manager, Investments
Westerkirk Capital
Victoria, BC
- $120,000 to $150,000 CAD / year
- Full-time
Principal and Advisor Relationships Maintain trusted working relationships with the other Finance Managers, liquid and alternative investment teams, auditors, tax advisors, custodians,…
Added 5 mins ago
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Branch Operations Assistant
RBC Dominion Securities
Victoria, BC
- Full-time
Delivers customer service by responding to client inquiries, processing account maintenance requests, and supporting advisor teams with administrative documentation to maintain client…
Added 5 mins ago
RD
Associate
RBC Dominion Securities
Toronto, ON
- Full-time
…branch. You will provide administrative support to 2 Investment Advisor teams by ensuring all documentation or requests are done with a high attention to detail. The successful candidate…
Added 5 mins ago
CS
Human Resources Advisor
Carrier Sekani Family Services
Prince George, BC
- $45.9 to $59.45 CAD / hour
- Full-time
Added 5 mins ago
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Mid-Market Solution Sales Executive
OpenText
Waterloo, ON
- Full-time
Consultative Client Engagement: Act as a trusted advisor by providing insights, recommendations, and industry expertise to help clients achieve their goals.
Added 5 mins ago
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Manager, Identity and Access Management
Bombardier
Mississauga, ON
- $98,600 to $154,900 CAD / year
- Full-time
Serve as the accountable domain owner and trusted advisor for all guidance and direction related to identity and access management (people, process, technology), establishing and enforcing…
Added 5 mins ago
SL
Creative Director
Sid Lee
Toronto, ON
- Full-time
Ability to establish and maintain a trust-based relationship with clients and become their expert advisor.
Added 20 mins ago
SEM Intelligence Specialist
Okanagan College
Kelowna, BC
The Strategic Enrolment Intelligence Specialist reports to the Director, Strategic Enrolment Management, and serves as the senior analytical intelligence advisor within the SEM portfolio.
Added 20 mins ago
UX Designer
Spiria
Toronto, ON · Montreal, QC · Gatineau, QC
Act as an advisor to clients, recommending the best design solutions;
Added 20 mins ago
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Travel Product & Sales Digital Specialist
AMA - Alberta Motor Association
Edmonton, AB
- Full-time
Added 20 mins ago
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Manager, Affinity Advisor Marketing
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
…Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing,…
Added 35 mins ago
SS
General Manager
Sienna Senior Living
Surrey, BC
- Full-time
Partner with Director of Wellness and Sales Advisor to create and execute strong outreach strategy to increase/maintain occupancy
Added 35 mins ago
Customer Care Advisor - Investments - Client Experience Centre, Ottawa - Dec 2026
Scotiabank
Ottawa, ON
As a Customer Care Advisor - Investments, you will be the voice of Scotiabank, delivering exceptional service to clients across Canada. You will support customers with investment and…
Added 35 mins ago
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Advisor, Partnership Sales
Metrolinx
Canada
- Full-time
We’re looking for an Advisor, Partnership Sales to help bring new sponsorships and strategic partnerships to life, managing the pipeline as we prospect, qualify and pitch opportunities to…

Manulife

Manager, Affinity Advisor Marketing

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 27, 2026
Experience: Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.

Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.

Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.

Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
Champion a culture of innovation, experimentation, and continuous improvement.
Communicate and present effectively to stakeholders at all levels of the organization.
Adapt quickly to evolving business priorities, market conditions, and customer needs.
Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
Own and manage marketing budget & monthly forecasting.
Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Post-secondary education and demonstrated business acumen.
In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
Strong understanding of what drives return on marketing investment.
Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
Strong judgment, consulting, negotiating, influencing and collaboration skills.
Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Marketing Manager will lead, plan, and execute omni-channel marketing programs to drive acquisition, retention, and loyalty across advisor and partner distribution channels. They will collaborate with cross-functional teams and agencies to deliver integrated campaigns that align with business objectives and financial targets.

Requirements

Candidates must have a minimum of 8 years of progressive marketing experience with a strong background in digital, direct, and social marketing. A post-secondary education and demonstrated business acumen are required, along with the ability to manage complex stakeholder relationships.

Skills

Marketing strategy
Digital marketing
Direct marketing
Social marketing
Funnel optimization
Marketing planning
Omni-channel marketing
Budget management
Forecasting
Stakeholder management
Project management
Analytical marketing
Leadership
Communication
Relationship building
Strategic thinking

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Affinity Advisor
Insurance
Financial Services
Omni-channel
Customer Acquisition
Retention
Digital Adoption
Data-driven Marketing
Media Strategy
Campaign Management
Marketing KPIs
Return on Marketing Investment
Cross-functional Leadership
Stakeholder Management
Project Management
Analytical Capability
Research & Insights
Advanced Analytics
HCD
Finance
Budgeting
Forecasting
Strategic Planning
Bilingualism

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