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Added 6 mins ago
PR
Senior Manager, Replenishment Planning
Pernod Ricard
Windsor, ON
- Full-time
…friends every day, and realizing our potential as people and as a…
Added 6 mins ago
O
Analytics Engineering & Measurement Student
OLG
Sault Ste. Marie, ON · Toronto, ON · York Mills Office
- Full-time
Support development and maintenance of trusted data assets, measurement outputs, reporting structures, and business intelligence capabilities that improve visibility into business…
Added 6 mins ago
M
Spécialiste principal, Économie de la santé et étude des résultats thérapeutiques / Senior Specialist, Health Economics Outcomes Research
MSD
Kirkland, QC
- Full-time
The principal functions of the Manager, Health Economics & Outcomes Research are:
Added 6 mins ago
SL
Manager Forecasting, Workforce Management
Sun Life
Toronto, ON · Waterloo, ON · Montreal, QC · Sun Life Montreal Metcalfe
- Full-time
Design, maintain, and refine forecasting models and resource plans to account for multiple factors including business volume fluctuations, productivity assumptions, attrition, training…
Added 6 mins ago
Senior Market Research Manager, Innovation
Ipsos
Toronto, ON
As a Senior Market Research (Account) Manager, you will play a key role in supporting the provision of strategic insight to our clients in the delivery of research services. In this role,…
Added 6 mins ago
CT
Category Business Manager - Hardgoods (12 Month Contract)
Canadian Tire Corporation
Calgary, AB · Quarry Park
- Full-time
Reporting to the AVP, the Category Business Manager is the key leader in the Merchandising Strategic Business Unit (SBU). Operating as the business owner for the category, within…
Added 6 mins ago
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Cybersecurity Incident Coordinator
KPMG
AB · Winnipeg, MB · Saint John, NB · Fredericton, NB · Moncton, NB · Sudbury, ON · Hamilton, ON · Kingston, ON · Sault Ste. Marie, ON · North Bay, ON · London, ON · Toronto, ON · Windsor, ON · Ottawa, ON · Oakville, ON · Kitchener, ON · Waterloo, ON · Montreal, QC · Brossard, QC · Joliette, QC · Quebec, QC · Boisbriand, QC · Regina, SK · Saskatoon, SK · Langley (District), BC · Prince George, BC · Victoria, BC · Chilliwack, BC · Abbotsford, BC · Vernon, BC · Kamloops, BC · Vancouver, BC · Kelowna, BC · Halifax, NS · St. John's, NL · Calgary, AB · Lethbridge, AB · ON · Vaughan, Ontario · Edmonton, Alberta · Kanata, Ontario · Langley, British Columbia
- Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 6 mins ago
WI
Sales Manager, North America (Canada West Coast)
Wenco International Mining Systems
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
…opportunities for Wenco’s portfolio of products and services. The Sales Manager will collaborate closely with regional operational, technical, and client services teams to ensure alignment…
Added 6 mins ago
TH
BUSINESS ANALYST (6 month contract)
The Home Depot Canada
Toronto, ON
- Full-time
…your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15%…
Added 6 mins ago
TH
Front End Associate Part-Time - 7034 Sault Ste Marie
The Home Depot Canada
Sault Ste. Marie, ON
- Part-time
Using the GET Involved approach to customer service, front-end associate greets each customer, engages them during the transaction and thanks the customer for their business.
Added 6 mins ago
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Merchandising Execution Associate Part Time (COLLINGWOOD)
The Home Depot Canada
Collingwood, ON
- Part-time
…your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15%…
Added 6 mins ago
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Head Cashier Part - Time - 7022 Sudbury
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Sudbury, ON · Greater Sudbury, ON
- Part-time
Observe associates and work activity, ensuring appropriate staffing levels to meet business needs.
Added 6 mins ago
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Technical Product Manager
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Brampton, ON
- Full-time
We are seeking an experienced Technical Product Manager to drive business process improvement, product development, and AI-enabled automation initiatives. This role will bridge business…
Added 6 mins ago
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Key Lead (Lime Ridge Mall)
Knix
Hamilton, ON
- $22 CAD / hour
- Part-time
…identify and communicate key controllables that impact the…
Added 6 mins ago
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Senior Product Manager, International Platform and Globalization
Clio
Toronto, ON
- Full-time
As the Senior Product Manager for International Platform and Globalization at Clio, you will deliver the shared platform features that let every Clio market run on the same product, such as…
Added 6 mins ago
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Manager / Senior Manager, Private Enterprise
Robertson & Company Ltd.
Markham, ON
- Full-time
…its Private Enterprise practice, is seeking an experienced Manager or Senior Manager to join its team in Markham,…
Added 6 mins ago
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MANAGER FINANCE - INVENTORY FINANCE
The Home Depot Canada
Toronto, ON
- Full-time
In this position, the Manager, Finance (Inventory Finance), will be expected to provide total financial leadership, direction and analysis for their respective business units. The Manager,…
Added 21 mins ago
M
Manager, Affinity Advisor Marketing
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer…
Added 21 mins ago
SI
Retail Assistant Manager
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- Full-time
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Added 36 mins ago
RevOps Coordinator | Coordonnateur(trice) des opérations de revenus
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Added 36 mins ago
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General Manager
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Surrey, BC
- Full-time
Join our compassionate and dynamic team as the General Manager at Sienna Senior Living, where we hold the privilege of serving Canada’s seniors with the utmost comfort, dignity, and…
Added 36 mins ago
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Project Manager, Construction
Dream
Toronto, ON
- Full-time
Dream is looking for a Project Manager, Construction!
Added 36 mins ago
Senior Manager, Software Development (Hybrid)
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…Partners with the Enterprise Architect and Core Banking Product Manager to translate business outcomes, architecture direction and product priorities into sustainable application, core…
Added 36 mins ago
Manager, Day to Day Banking - 18 Month Term
Scotiabank
Toronto, ON
The Manager, Day to Day Banking, is responsible for the development and management of core Day to Day bank accounts, associated revenue, and expenses. The incumbent will manage the tactics…
Added 36 mins ago
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(CAN) Cosmetics Associate
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Refers appropriate service and transactional requests to the Customer Service Manager as needed and supports Front End and store operations when required.

Manulife

Manager, Affinity Advisor Marketing

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 27, 2026
Experience: Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.

Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.

Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.

Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
Champion a culture of innovation, experimentation, and continuous improvement.
Communicate and present effectively to stakeholders at all levels of the organization.
Adapt quickly to evolving business priorities, market conditions, and customer needs.
Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
Own and manage marketing budget & monthly forecasting.
Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Post-secondary education and demonstrated business acumen.
In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
Strong understanding of what drives return on marketing investment.
Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
Strong judgment, consulting, negotiating, influencing and collaboration skills.
Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Marketing Manager will lead, plan, and execute omni-channel marketing programs to drive acquisition, retention, and loyalty across advisor and partner distribution channels. They will collaborate with cross-functional teams and agencies to deliver integrated campaigns that align with business objectives and financial targets.

Requirements

Candidates must have a minimum of 8 years of progressive marketing experience with a strong background in digital, direct, and social marketing. A post-secondary education and demonstrated business acumen are required, along with the ability to manage complex stakeholder relationships.

Skills

Marketing strategy
Digital marketing
Direct marketing
Social marketing
Funnel optimization
Marketing planning
Omni-channel marketing
Budget management
Forecasting
Stakeholder management
Project management
Analytical marketing
Leadership
Communication
Relationship building
Strategic thinking

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Affinity Advisor
Insurance
Financial Services
Omni-channel
Customer Acquisition
Retention
Digital Adoption
Data-driven Marketing
Media Strategy
Campaign Management
Marketing KPIs
Return on Marketing Investment
Cross-functional Leadership
Stakeholder Management
Project Management
Analytical Capability
Research & Insights
Advanced Analytics
HCD
Finance
Budgeting
Forecasting
Strategic Planning
Bilingualism

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