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Added 5 mins ago
R
Financial Advisor
RBC
St. John's, NL
- Full-time
Works with manager and colleagues to learn and practice core competencies required to deliver client discovery, advice solutions and recommendations appropriate for evolving financial needs.
Added 5 mins ago
R
Financial Advisor
RBC
Burnaby, BC
- Full-time
RBC is committed to supporting flexible work arrangements when and where available. Details to be discussed with Hiring Manager.
Added 5 mins ago
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Director, Strategy
RBC
Toronto, ON
- Full-time
Added 5 mins ago
WB
Chef.fe d’équipe, conception technique / Lead Technical Designer
Warner Bros. Discovery
Montreal, QC
- Full-time
Porter les standards techniques de l’équipe (modèles Blueprint, intégration de contenu, performance) et veiller à leur application.
Added 5 mins ago
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Analytics Engineering & Measurement Student
OLG
Sault Ste. Marie, ON · Toronto, ON · York Mills Office
- Full-time
We are ready to take this game to the next level and need someone passionate to support the development, implementation, and continuous improvement of enterprise measurement, reporting,…
Added 5 mins ago
Deputy Manager
Hollywood Bowl Group
Saskatoon, SK
Within our fast-paced, dynamic world, Deputy Managers are trained across all key areas of the centre to support the effective operation of the business. The role is varied and exciting!…
Added 5 mins ago
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Account Manager
Reconomy
Toronto, ON
- $65,000 to $85,000 CAD / year
- Full-time
The Account Manager will manage a large portfolio of client accounts to ensure compliance with EPR and environmental regulations while maintaining high levels of client satisfaction. This…
Added 5 mins ago
SL
Manager Forecasting, Workforce Management
Sun Life
Toronto, ON · Waterloo, ON · Montreal, QC · Sun Life Montreal Metcalfe
- Full-time
When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in…
Added 5 mins ago
PERSONAL SUPPORT WORKER
Southbridge Healthcare LP
Uxbridge, ON
Reporting to the Director of Care, the Personal Support Worker (PSW) provides direct personal and nursing care to residents in order to meet their physical, intellectual, emotional, social,…
Added 5 mins ago
CH
Production Pharmacy Assistant - Express Scripts Canada
Cigna Healthcare
Mississauga, ON
- Full-time
Our Mississauga Pharmacy Location is seeking a Production Pharmacy Assistant that provides meaningful support at the right time to our members for better health and peace of mind.
Added 5 mins ago
CI
Supervisor (Part Time)
Carters Inc.
Dartmouth, NS
- Part-time
If you are a CURRENT Carter’s employee, do not apply via this external application. Search "Browse Jobs" in Workday to apply internally.
Added 5 mins ago
CI
Supervisor (Part Time)
Carters Inc.
Calgary, AB
- Part-time
If you are a CURRENT Carter’s employee, do not apply via this external application. Search "Browse Jobs" in Workday to apply internally.
Added 5 mins ago
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Customer Service Representative - Mandarin Speaker
BMO
Toronto, ON
- Part-time
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Customer Service Representative
BMO
Toronto, ON
- Part-time
Added 5 mins ago
Project Coordinator
Shawnigan Lake School
Shawnigan Lake, BC
Working closely with the Facilities Manager and the Director of Campus Operations, this role balances short-term process modernization with long-term operational support. The successful…
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Supportive Housing Worker
Cota
Toronto, ON
- Part-time
…role outlined within this posting. Followed by our mission to support individuals with mental health and cognitive challenges to live well within their communities, we strive toward a…
Added 5 mins ago
GT
Contract Administrator
GeoSpectrum Technologies Inc.
Dartmouth, NS
- Other
Support internal reviews by coordinating input from legal, finance, sales, procurement, project management, security, quality, and other stakeholders.
Added 5 mins ago
TH
Receiving Associate Full Time Day (SAINT JOHN)
The Home Depot Canada
Saint John, NB
- Full-time
…picking orders when assigned, utilizing the Order Fulfillment Application to get details on orders that need to be picked. Associates in this role must be able to use the store…
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Manager, Mortgage Specialist- EN
RBC
Sherbrooke, QC
- Full-time
Proven application of business acquisition mindset
Added 5 mins ago
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Receiving Associate : Full Time - FORT McMURRAY
The Home Depot Canada
Fort McMurray, AB
- Full-time
…picking orders when assigned, utilizing the Order Fulfillment Application to get details on orders that need to be picked. Associates in this role must be able to use the store…
Added 5 mins ago
PM
Site Coordinator
Pitt Meadows Plumbing
Kamloops, BC
- Full-time
This is a long-term, full-time employment opportunity, reporting to the Site Project Manager.
Added 5 mins ago
RH
Product Manager
Robert Half
Mississauga, ON
- $80,000 to $95,000 CAD / year
- Full-time
…solutions for heavy equipment and machinery, is seeking a Product Manager to join their growing Sales & Marketing…
Added 5 mins ago
GF
Coordinator, Regional Multi Unit Account
Gordon Food Service - Canada
Milton, ON
- Full-time
…by coordinating customer activities and providing internal support to their customer account teams. Facilitates interactions between internal supporting departments and customer corporate…
Added 5 mins ago
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Key Lead (Lime Ridge Mall)
Knix
Hamilton, ON
- $22 CAD / hour
- Part-time
…flawlessly on the sales floor through active listening, fitting support, and genuine product recommendations to build basket…
Added 5 mins ago
UL
Coordinator, Student & Associate Professional Development
Urban Legal Recruitment Inc.
Calgary, AB · Greater Calgary Metropolitan Area
- Contract
Working closely with the Manager, Student & Associate Professional Development, the Coordinator will support recruitment, onboarding, professional development, performance management,…

Manulife

Manager, Affinity Advisor Marketing

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 27, 2026
Experience: Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.

Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.

Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.

Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
Champion a culture of innovation, experimentation, and continuous improvement.
Communicate and present effectively to stakeholders at all levels of the organization.
Adapt quickly to evolving business priorities, market conditions, and customer needs.
Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
Own and manage marketing budget & monthly forecasting.
Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Post-secondary education and demonstrated business acumen.
In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
Strong understanding of what drives return on marketing investment.
Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
Strong judgment, consulting, negotiating, influencing and collaboration skills.
Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Marketing Manager will lead, plan, and execute omni-channel marketing programs to drive acquisition, retention, and loyalty across advisor and partner distribution channels. They will collaborate with cross-functional teams and agencies to deliver integrated campaigns that align with business objectives and financial targets.

Requirements

Candidates must have a minimum of 8 years of progressive marketing experience with a strong background in digital, direct, and social marketing. A post-secondary education and demonstrated business acumen are required, along with the ability to manage complex stakeholder relationships.

Skills

Marketing strategy
Digital marketing
Direct marketing
Social marketing
Funnel optimization
Marketing planning
Omni-channel marketing
Budget management
Forecasting
Stakeholder management
Project management
Analytical marketing
Leadership
Communication
Relationship building
Strategic thinking

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Affinity Advisor
Insurance
Financial Services
Omni-channel
Customer Acquisition
Retention
Digital Adoption
Data-driven Marketing
Media Strategy
Campaign Management
Marketing KPIs
Return on Marketing Investment
Cross-functional Leadership
Stakeholder Management
Project Management
Analytical Capability
Research & Insights
Advanced Analytics
HCD
Finance
Budgeting
Forecasting
Strategic Planning
Bilingualism

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