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Added 18 mins ago
BP
Content Creation Specialist
BNP Paribas
Montreal, QC
- Full-time
…sustainability initiatives, and market expertise. The Content Creation Manager designs and delivers written, visual, and video assets that bring the BNP Paribas brand to life across…
Added 18 mins ago
LA
Social Media Content Manager (12-Month Contract)
Loblaw Agency
Toronto, ON
- Full-time
We are seeking a highly organized, collaborative, and execution-focused Content Manager to lead the delivery of social content across multiple Loblaw banners, brands, and business…
Added 18 mins ago
BU
De Novo Retail Relationship Banker
BMO U.S.
Toronto, ON
- Full-time
Probes to understand customer personal banking and credit card needs and integrates marketing promotions and programs into customer conversations to provide strategic advice.
Added 18 mins ago
AC
District Marketing Manager
Aramark Canada
Toronto, ON · Scarborough, ON
- Full-time
Aramark Canada is seeking a collaborative and engaging District Marketing Manager (DMM) to support multiple client accounts across the GTA & Eastern Ontario. This role reports to the…
Added 18 mins ago
DR
Branch Manager
DMC Recruitment Group
Edmonton, AB
- Full-time
They are currently seeking an experienced Branch Manager to lead their Edmonton operation. This is an excellent opportunity for a hands-on leader who enjoys balancing sales leadership,…
Added 18 mins ago
NS
Sr. Account Manager (PR)
North Strategic
Toronto, ON
- Temporary
As a Senior Account Manager, you will be working as part of a dynamic account team in a fast-paced agency environment, developing and delivering strategic, creative programs for consumer…
Added 18 mins ago
Team Leader
Duha Color Services
Winnipeg, MB
Duha Color Services, a leading manufacturer of innovative colour marketing tools, is looking for motivated individuals to join our team. We offer a supportive and inclusive work environment…
Added 33 mins ago
EC
Future Leaders Program – Management Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Ottawa, ON
- $52,500 CAD / year
- Full-time
Your Career Destination: Profit Centre Manager
Added 34 mins ago
EC
Production Assistant
Eaton Corporation
Delta, BC
- Full-time
…location hosts essential departments such as Engineering, Sales, Marketing, Operations, Supply Chain, and Customer service. The Delta site is designed to support a collaborative and…
Added 48 mins ago
QW
Manager, PMO & Strategic Initiatives
Q Wealth Partners
Toronto, ON
- Full-time
…partner offices across the country. As a registered Portfolio Manager, we hold ourselves to a fiduciary standard: acting in our clients' best interest at all…
Added 48 mins ago
TH
Sr. Analyst, Consumer Insights, Tim Hortons
Tim Hortons
Toronto, ON
- Full-time
Works with your manager on the development, execution and evaluation of custom research projects and analysis of syndicated studies
Added 48 mins ago
M
Account Manager, SEM
Monks
Toronto, ON
- Full-time
…Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes…
Added 49 mins ago
S
Manager, Customer Experience
Sysco
Calgary, AB · Sysco Calgary
- Full-time
The Customer Experience Manager at Sysco is a highly strategic and influential role, providing expert-level analytical leadership and driving significant impact on the company's customer…
Added 1 hour ago
G
Karma Yoga Program
GoodWork.ca
Regina, SK · Greater Regina Metropolitan Area
- Internship
…Rehabilitation, coordinating with the Grants and Prospect Development Manager while ultimately sharing information with the Board of Directors, you will help shape the future of our…
Added 1 hour ago
WM
Coordinator, Production & Content Media Operation
Warner Music Canada
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Reports To: Senior Manager Production & Content Media
Added 1 hour ago
DC
Manager, Student Services
Douglas College
New Westminster, BC
- Full-time
Reporting to the Associate Director, Student Services, the Manager, Student Services delivers on the goal to provide an enriched student experience on campus for domestic and international…
Added 1 hour ago
NB
Marketing Portfolio Manager, Beverage Alcohol
Northam Beverages
Burnaby, BC
- Full-time
Reporting to the Senior Vice President of Marketing, Sales & Product Development, the Portfolio Manager champions the health, growth & vitality of assigned brands. He/she is responsible for…
Added 1 hour ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Communications and Public Affairs, the Communications Assistant plays a key role in executing on a number of communications tactics for both sites of the Brant…
Added 1 hour ago
PR
Temporary Full-Time Leasing Consultant
PeakMade Real Estate
Kingston, ON
- Full-time
- Temporary
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and work to achieve and exceed budgeted occupancy percentages.
Added 2 hours ago
U
Community Manager - Assassin's Creed
Ubisoft
Montreal, QC
- Full-time
The Community Manager is primarily accountable for supporting the community strategic plan created by their brand’s Community Developer. Responsibilities include communicating with players…
Added 2 hours ago
B
VP, Paid Media
Buyerlink
Victoria, BC
- Full-time
3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
Added 3 hours ago
B
Senior Data Governance Advisor
BRP
Montreal, QC
- Full-time
We are looking for a Senior Data Governance advisor who will report to the Enterprise Data Governance Manager, and who’ll be tasked with helping us to deploy data governance and enable the…
Added 3 hours ago
KD
Premier·ère comptable | Senior Accountant
Keurig Dr Pepper
Montreal, QC
- Full-time
…Frais de vente, frais généraux et dépenses administratives du marketing et d’autres partenaires d’affaires, selon les besoins, afin de nouer des relations professionnelles solides et de…
Added 3 hours ago
EC
PS C&I National Sales Manager
Eaton Corporation
Toronto, ON · Windsor, ON · Ottawa, ON · Mississauga, ON · Burlington, ON · Milton, ON · Montreal, QC · Brossard, QC · Delta, BC · Airdrie, AB · Edmonton, AB · Calgary, AB
- Full-time
The Power Systems (PS) Commercial/Industrial (C&I) National Sales Manager (NSM) position requires a highly motivated, preferably competitive personality, with strong leadership and…
Added 4 hours ago
H
Senior Marketing Manager
Haystack
Canada
- $163,000 CAD / year
- Full-time
An innovative technology company is seeking a Senior Marketing Manager II to lead consumer marketing initiatives and drive brand growth within a dynamic regional market. This…

Manulife

Manager, Affinity Advisor Marketing

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 27, 2026
Experience: Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.

Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.

Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.

Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
Champion a culture of innovation, experimentation, and continuous improvement.
Communicate and present effectively to stakeholders at all levels of the organization.
Adapt quickly to evolving business priorities, market conditions, and customer needs.
Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
Own and manage marketing budget & monthly forecasting.
Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Post-secondary education and demonstrated business acumen.
In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
Strong understanding of what drives return on marketing investment.
Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
Strong judgment, consulting, negotiating, influencing and collaboration skills.
Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The Marketing Manager will lead, plan, and execute omni-channel marketing programs to drive acquisition, retention, and loyalty across advisor and partner distribution channels. They will collaborate with cross-functional teams and agencies to deliver integrated campaigns that align with business objectives and financial targets.

Requirements

Candidates must have a minimum of 8 years of progressive marketing experience with a strong background in digital, direct, and social marketing. A post-secondary education and demonstrated business acumen are required, along with the ability to manage complex stakeholder relationships.

Skills

Marketing strategy
Digital marketing
Direct marketing
Social marketing
Funnel optimization
Marketing planning
Omni-channel marketing
Budget management
Forecasting
Stakeholder management
Project management
Analytical marketing
Leadership
Communication
Relationship building
Strategic thinking

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Affinity Advisor
Insurance
Financial Services
Omni-channel
Customer Acquisition
Retention
Digital Adoption
Data-driven Marketing
Media Strategy
Campaign Management
Marketing KPIs
Return on Marketing Investment
Cross-functional Leadership
Stakeholder Management
Project Management
Analytical Capability
Research & Insights
Advanced Analytics
HCD
Finance
Budgeting
Forecasting
Strategic Planning
Bilingualism

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