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Added 10 mins ago
P
Full Time Sales Lead
Pandora
Belleville, ON
- Full-time
The Sales Lead will be the ultimate Pandora Fan. As a Sales Lead, you will fully immerse yourself in our brand, culture, and product, taking immense pride in delivering exceptional customer…
Added 10 mins ago
A
Production Supervisor***Superviseur de production
Aliaxis
Bermondsey, ON · CA - Bermondsey - Plant (MOLD)
- Full-time
As a Production Supervisor, you’ll lead a dedicated team to ensure efficient, high-quality production while fostering a culture of safety and continuous improvement. You’ll have the…
Added 10 mins ago
IG
Production Supervisor***Superviseur de production
IPEX Group
Bermondsey, ON · CA - Bermondsey - Plant (MOLD)
- Full-time
As a Production Supervisor, you’ll lead a dedicated team to ensure efficient, high-quality production while fostering a culture of safety and continuous improvement. You’ll have the…
Added 10 mins ago
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Senior Project Manager
AMA - Alberta Motor Association
Edmonton, AB · Administration Centre
- Full-time
As a Project Manager, you will lead the end-to-end delivery of construction, renovation, and facility upgrade projects - shaping business cases, developing scopes, managing resources, and…
Added 10 mins ago
M
Senior Manager, Operational Resilience
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC · Halifax, NS
- Full-time
Program delivery: Lead and support priority Operational Resilience initiatives and continuous improvements to the program, systems and supporting capabilities.
Added 10 mins ago
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Senior Frontend Developer
LifeWorks
AB · Winnipeg, MB · Toronto, ON · Ottawa, ON · Victoria, BC · Vancouver, BC · Charlottetown, PE · Halifax, NS · St. John's, NL · Calgary, AB · ON
- Full-time
Ready to lead, innovate, and make a difference? Join us in building the future of retirement and benefits administration.
Added 10 mins ago
JE
CME Project Supervisor
Johnson Electric
Mississauga, ON · Ancaster, ON · Canada Mississauga - PM Services
- Full-time
As our next CME Project Supervisor, you’ll lead press rebuild and equipment projects from initial evaluation through manufacturing, implementation, and production readiness. Your expertise…
Added 10 mins ago
Electrical Quality Specialist
Spartan Controls Ltd.
Calgary, AB
We are seeking an experienced Electrical Quality Specialist with a strong engineering background to lead quality assurance, design verification, inspection, and testing of engineered…
Added 10 mins ago
Senior Delivery Manager
Scotiabank
Toronto, ON
Project Delivery: Lead day-to-day planning and execution of project initiatives within the Enterprise Tech Infrastructure portfolio, ensuring alignment to approved objectives, milestones,…
Added 10 mins ago
TT
Assistant Store Manager Marshalls - South Keys Mall
The TJX Companies, Inc.
Ottawa, ON
- Full-time
Demonstrated ability to lead, develop, and empower a large team.
Added 10 mins ago
SR
Marketing Data Analyst
Saskatchewan Roughriders
Regina, SK
- Full-time
A more detailed job description will be discussed throughout our recruitment process.
Added 10 mins ago
Account Director
Zulu Alpha Kilo
Toronto, ON
Proactively lead annual planning processes, SOW, and resource allocations
Added 10 mins ago
Shop Supervisor, Heavy Component Fabrication (9 Open Positions)
BWXT
Cambridge, ON
…operations. Reporting to the Focused Shop Manager, you will lead skilled manufacturing teams, champion safety and quality, and drive production performance and continuous…
Added 10 mins ago
Supply Planner
Nestle Operational Services Worldwide SA
Montreal, QC
You lead and facilitate the ‘Monthly Business Planning (MBP) cycle, challenge assumptions, highlight risks and opportunities, and help drive consensus on the demand plan.
Added 10 mins ago
Learning and Development Consultant
Government of Alberta
AB
As a Learning and Development Consultant (LDC), you will lead the analysis, design, development, implementation, and evaluation of training programs and initiatives. You will report to the…
Added 10 mins ago
PG
Sr. Account Manager (PR)
Publicis Groupe Holdings B.V
Toronto, ON
- Temporary
Campaign day-to-day lead: Manage day-to-day execution across multiple clients, leading integrated programs that may span PR, influencer and digital. Act as the key project lead role on…
Added 10 mins ago
Senior Manager, Health, Safety and Environment (HSE), Saskatchewan
Bell
Regina, SK
…Manager, Health, Safety & Environment (HSE), Capital Programs to lead the development, implementation, and continuous improvement of HSE programs supporting Bell's national capital project…
Added 10 mins ago
CG
Food Service Manager
Compass Group Canada
London, ON
- Full-time
…intelligence-based tools may be used at certain stages of the recruitment and applicant screening…
Added 10 mins ago
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User Experience Researcher
Insight Global
Toronto, ON
- $55 to $65 CAD / hour
- Contract
…complex business and customer problems. They will independently lead research from initial problem framing and research planning through execution, synthesis, storytelling, and strategic…
Added 10 mins ago
ME
Customer Service Representative Lead Hand
McDougall Energy Inc.
Sault Ste. Marie, ON
- Part-time
We are seeking a motivated, results-driven individual to join our team as a part-time Customer Service Representative Lead Hand at our Burford Ontario location.
Added 10 mins ago
CG
Food Service Supervisor
Compass Group Canada
Rexton, NB
- Full-time
We are seeking a motivated Food Services Supervisor to oversee daily food service operations and lead a team in delivering high-quality food and excellent customer service. The successful…
Added 10 mins ago
TU
Research Exercise Instructor & Research Assistant
The University of British Columbia
Vancouver, BC
- $28.29 to $33.66 CAD / hour
- Part-time
…research by assisting with data collection, data entry, and study recruitment. The Aging, Mobility, Cognitive Health Research Program functions under the umbrella of the Department of…
Added 10 mins ago
MF
Maintenance Manager
McCain Foods
Coaldale, AB
- Full-time
McCain Foods (Canada) is seeking a Maintenance Manager to lead the maintenance function at our Coaldale, Alberta potato processing facility. This role is responsible for driving…
Added 10 mins ago
DG
IT Service Manager
Dexterra Group
Mississauga, ON
- Full-time
You’ll lead our Service Desk and work closely with internal teams and our outsourced service provider to strengthen accountability, improve service levels and make support easier and more…
Added 10 mins ago
MI
AVP HR Service Delivery & Technology
Mackenzie Investments
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…future-state service model into a practical, multi-year roadmap and lead the evolution of the technology and services that support…

Manulife

Manager, Affinity Advisor Marketing

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 27, 2026
Experience: Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.

Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.

Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.

Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
Champion a culture of innovation, experimentation, and continuous improvement.
Communicate and present effectively to stakeholders at all levels of the organization.
Adapt quickly to evolving business priorities, market conditions, and customer needs.
Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
Own and manage marketing budget & monthly forecasting.
Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Post-secondary education and demonstrated business acumen.
In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
Strong understanding of what drives return on marketing investment.
Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
Strong judgment, consulting, negotiating, influencing and collaboration skills.
Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Marketing Manager will lead, plan, and execute omni-channel marketing programs to drive acquisition, retention, and loyalty across advisor and partner distribution channels. They will collaborate with cross-functional teams and agencies to deliver integrated campaigns that align with business objectives and financial targets.

Requirements

Candidates must have a minimum of 8 years of progressive marketing experience with a strong background in digital, direct, and social marketing. A post-secondary education and demonstrated business acumen are required, along with the ability to manage complex stakeholder relationships.

Skills

Marketing strategy
Digital marketing
Direct marketing
Social marketing
Funnel optimization
Marketing planning
Omni-channel marketing
Budget management
Forecasting
Stakeholder management
Project management
Analytical marketing
Leadership
Communication
Relationship building
Strategic thinking

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Affinity Advisor
Insurance
Financial Services
Omni-channel
Customer Acquisition
Retention
Digital Adoption
Data-driven Marketing
Media Strategy
Campaign Management
Marketing KPIs
Return on Marketing Investment
Cross-functional Leadership
Stakeholder Management
Project Management
Analytical Capability
Research & Insights
Advanced Analytics
HCD
Finance
Budgeting
Forecasting
Strategic Planning
Bilingualism

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