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Added 5 mins ago
R
Director, Strategy
RBC
Toronto, ON
- Full-time
Conduct advisor research and act as the voice of the Advisor community in platform development
Added 5 mins ago
UO
Research Manager, McAlpine Lab
University of British Columbia
Vancouver, BC · VCH | Vancouver General Hospital - Robert H.N. Ho Research Centre (VGHRRC)
- $5,692.25 to $8,179.5 CAD / month
- Full-time
The Research Manager provides operational, scientific, and project management support for a portfolio of endometrial cancer research projects led by Dr. Jessica McAlpine and collaborating…
Added 5 mins ago
T
Financial Crime Risk Specialist (5440)
TD
Toronto, ON
- Full-time
Conduct proactive research and analysis across governance and reporting activities to identify trends, risks, dependencies and opportunities, assess implications, and develop actionable…
Added 5 mins ago
M
Spécialiste principal, Économie de la santé et étude des résultats thérapeutiques / Senior Specialist, Health Economics Outcomes Research
MSD
Kirkland, QC
- Full-time
Data Management, Health Technology Assessment (HTA), Microsoft Excel, Outcomes Research, Personal Initiative, Pharmacoeconomics, Real World Evidence (RWE), Researching, Stakeholder…
Added 5 mins ago
SL
Manager Forecasting, Workforce Management
Sun Life
Toronto, ON · Waterloo, ON · Montreal, QC · Sun Life Montreal Metcalfe
- Full-time
…than 5 years of practical experience in workforce planning, data analysis, and stakeholder management? If so, consider applying your skills and experience to a leadership position in the…
Added 5 mins ago
Standards & System Studies - Co-Op Student
Elexicon Energy Inc.
Ajax, ON
+ Perform other study and research assignments as advised by the Supervisor Planning and Standard and a Manager Asset Management, Planning, and Connections
Added 5 mins ago
Senior Market Research Manager, Innovation
Ipsos
Toronto, ON
As a Senior Market Research (Account) Manager, you will play a key role in supporting the provision of strategic insight to our clients in the delivery of research services. In this role,…
Added 5 mins ago
FH
Registered Nurse, Medicine
Fraser Health
Chilliwack, BC
- Full-time
Participates in research and quality improvement activities by identifying patient care issues, collecting data, and identifying needs and recommendations for corrective action and changes…
Added 5 mins ago
A
Intermediate Environmental Field Technician
Arcadis
Halifax, NS
- Full-time
…Fredericton, New Brunswick Canada. Reporting to the Atlantic Regional Manager, the successful candidate will work in a collaborative environment with ample opportunities for career…
Added 5 mins ago
Project Coordinator
Shawnigan Lake School
Shawnigan Lake, BC
Working closely with the Facilities Manager and the Director of Campus Operations, this role balances short-term process modernization with long-term operational support. The successful…
Added 5 mins ago
TH
BUSINESS ANALYST (6 month contract)
The Home Depot Canada
Toronto, ON
- Full-time
…with various teams within the product development process (UX, Research, IT, 3rd party partners) to drive business objectives…
Added 5 mins ago
WC
Finance Manager, Investments
Westerkirk Capital
Victoria, BC
- $120,000 to $150,000 CAD / year
- Full-time
Westerkirk Capital Inc. (‘WCI’), a private investment company based in Victoria, BC is seeking a Finance Manager, Investments. The organization is a single-family office managing assets via…
Added 5 mins ago
UC
Amazon Sales & Marketplace Manager
Upper Canada Soap
Mississauga, ON
- Full-time
· Use keyword research, customer insights, and performance data to improve visibility, conversion, and customer experience.
Added 5 mins ago
RH
Product Manager
Robert Half
Mississauga, ON
- $80,000 to $95,000 CAD / year
- Full-time
…solutions for heavy equipment and machinery, is seeking a Product Manager to join their growing Sales & Marketing…
Added 5 mins ago
CG
Manager Inside Sales, Servomax
Compass Group Canada
Boucherville, QC
- Full-time
The Manager Inside Sales plays a critical role in generating qualified sales opportunities and filling the top of the sales funnel within a defined territory. This role focuses on outbound…
Added 5 mins ago
TH
ANALYSTE DE LA VALEUR ET DE LA RENTABILITÉ
The Home Depot Canada
Toronto, ON
- Full-time
…with various teams within the product development process (UX, Research, IT, 3rd party partners) to drive business objectives…
Added 5 mins ago
C
Senior Product Manager, International Platform and Globalization
Clio
Toronto, ON
- Full-time
You work AI-first by default. You use AI for research synthesis, requirements drafting, data querying, program tracking, and prototyping, and you can show how it changed your throughput.
Added 20 mins ago
TS
Development Officer
The Stop
Toronto, ON
- Full-time
Reporting to the Development Manager, the Development Officer is responsible for managing and growing a portfolio of current and prospective individual donors, with a focus on small,…
Added 20 mins ago
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Travel Product & Sales Manager
AMA - Alberta Motor Association
Edmonton, AB · Administration Centre
- Full-time
…thrive on creating exceptional experiences for travelers. As the Manager, Travel Products and Sales, you’ll lead the charge in driving the modernization of AMA Travel’s services and member…
Added 20 mins ago
RB
Sr. Analyst, Consumer Insights, Tim Hortons
Restaurant Brands International
Toronto, ON · Corp - Toronto Corporate Office
- Full-time
Works with your manager on the development, execution and evaluation of custom research projects and analysis of syndicated studies
Added 20 mins ago
M
Manager, Affinity Advisor Marketing
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper…
Added 35 mins ago
AG
Manager, Connections Planning
Adelphi Group
Montreal, QC
- Full-time
The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business.
Added 35 mins ago
MT
Senior Product Manager
Meal Ticket
Canada
- Full-time
Meal Ticket is seeking a Senior Product Manager to own and evolve the TrackMax+ product portfolio, our platform serving the foodservice distribution industry.
Added 35 mins ago
OM
Senior Media Planner
Omnicom Media
Toronto, ON
- Full-time
Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
Added 50 mins ago
H
Structural Co-op (Winter 2027)
HDR
Vancouver, BC
- Full-time
- Temporary
…where people work, connect, and thrive. From high-performance data centers driving the future of AI to dynamic commercial environments, your work will directly support technological…

Manulife

Manager, Affinity Advisor Marketing

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 27, 2026
Experience: Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Posting language: English
Posted: Nov 6, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.

Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.

Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.

Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
Champion a culture of innovation, experimentation, and continuous improvement.
Communicate and present effectively to stakeholders at all levels of the organization.
Adapt quickly to evolving business priorities, market conditions, and customer needs.
Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
Own and manage marketing budget & monthly forecasting.
Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
Post-secondary education and demonstrated business acumen.
In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
Strong understanding of what drives return on marketing investment.
Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
Strong judgment, consulting, negotiating, influencing and collaboration skills.
Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Marketing Manager will lead, plan, and execute omni-channel marketing programs to drive acquisition, retention, and loyalty across advisor and partner distribution channels. They will collaborate with cross-functional teams and agencies to deliver integrated campaigns that align with business objectives and financial targets.

Requirements

Candidates must have a minimum of 8 years of progressive marketing experience with a strong background in digital, direct, and social marketing. A post-secondary education and demonstrated business acumen are required, along with the ability to manage complex stakeholder relationships.

Skills

Marketing strategy
Digital marketing
Direct marketing
Social marketing
Funnel optimization
Marketing planning
Omni-channel marketing
Budget management
Forecasting
Stakeholder management
Project management
Analytical marketing
Leadership
Communication
Relationship building
Strategic thinking

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Affinity Advisor
Insurance
Financial Services
Omni-channel
Customer Acquisition
Retention
Digital Adoption
Data-driven Marketing
Media Strategy
Campaign Management
Marketing KPIs
Return on Marketing Investment
Cross-functional Leadership
Stakeholder Management
Project Management
Analytical Capability
Research & Insights
Advanced Analytics
HCD
Finance
Budgeting
Forecasting
Strategic Planning
Bilingualism

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