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Added 2 hours ago
H
Head of Marketing
Haystack
Canada
- Full-time
This employer is seeking a strategic leader to oversee marketing operations, data analytics, and performance measurement for a growing technology company. The role involves managing the…
Added 2 hours ago
TC
Senior Data Engineer - Partnership Intelligence
Two Circles
Vancouver, BC
- Full-time
Two Circles is looking for a Lead Data Engineer to join our dynamic KORE Intelligence Platform team. In this role, you'll be a key part of our Partnership Intelligence > Measurement Team…
Added 2 hours ago
IS
Fund Development Manager
InspireHealth Supportive Cancer Care
Vancouver, BC
- Full-time
Oversee donor receipting, donor acknowledgement & donor data management and analytics through donor management software.
Added 2 hours ago
O
Senior AI Developer
OSEDEA
Montreal, QC
- Full-time
…teammates, and help teams make pragmatic technical decisions that lead to reliable solutions in…
Added 2 hours ago
V
Senior Manager, FP&A
Vaco
Markham, ON
- $140,000 to $155,000 CAD / year
- Full-time
Lead budgeting, forecasting, multi-year planning, management reporting, and financial analysis across multiple corporate functions
Added 2 hours ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 3 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 3 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
Experience with reporting, data management, and analytics solutions
Added 3 hours ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
As required, able to lead and guide a team of workers toward realizing the organization’s goals.
Added 3 hours ago
JH
Operations Manager
JMC HR Consulting
Saint John, NB
- Full-time
…engineering, and design, while the Operations Manager will lead the processes that support timely…
Added 3 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
At Husky TechnologiesTM, our success is based on your success. Our ability to keep our customers in the lead is based on building the strongest team possible.
Added 4 hours ago
GC
Senior Manager Media and Business Development
geekspeak Commerce
Whitby, ON
- Full-time
Founded in 2003, we're a Canadian e-commerce agency with a team of specialists across product data, content, photography, syndication and media. We support brands, retailers and…
Added 4 hours ago
A
Senior Product Manager
Aviso
Toronto, ON
- $120,000 to $135,000 CAD / year
- Full-time
…role. You will bring a deep understanding of customers, product data and business constraints to the area you own, working with your team to discover solutions that deliver measurable…
Added 4 hours ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Utilize data analytics and reporting tools to support operational decision-making and performance improvement.
Added 4 hours ago
W
Global Category Manager, IT & Finance
WIDIA
Belleville, ON
- Full-time
Strong technology aptitude with the ability to effectively utilize enterprise systems, procurement tools, and data analytics platforms to support sourcing, supplier management, reporting,…
Added 4 hours ago
AS
Senior Data Engineer
AgileGrid Solutions
Canada
- Full-time
As a Senior Data and AI Engineer, you will lead the delivery and support of data and AI products that address business needs and contribute to measurable outcomes. You will work closely…
Added 4 hours ago
VC
Quality Improvement Leader, Medical Quality Leadership & Practice
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Temporary
…and Providence Health Care, Quality and Patient Safety team, Data & Analytics team and interdisciplinary project team…
Added 4 hours ago
VC
Senior Data and Analytics Advisor
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
Come work as a Senior Data and Analytics Advisor with Vancouver Coastal Health (VCH)!
Added 4 hours ago
VC
Senior Business Advisor, Data and Analytics
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
Come work as an Senior Business Advisor, Data and Analytics with Vancouver Coastal Health (VCH)!
Added 4 hours ago
VC
Analyst/Administrative Assistant
Vancouver Coastal Health
Vancouver, BC
- $29.89 to $39.24 CAD / hour
- Full-time
Provide analytical support to the Program team for purposes such as data analysis, statistical reporting, benchmarking activities, developing and generating queries, preparing and compiling…
Added 4 hours ago
VC
Analyst/Administrative Assistant
Vancouver Coastal Health
North Vancouver, BC
- $29.89 to $39.24 CAD / hour
- Temporary
Effectively partner with other VCH departments such as the Data and Analytics team and liaise on behalf of the department with external agencies to coordinate the flow of information,…
Added 4 hours ago
VC
Advisor, Security Operation Centre (SOC) and Analytics
Vancouver Coastal Health
Vancouver, BC
- $35.37 to $50.85 CAD / hour
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Come work as an Advisor, Security Operation Centre (SOC) and Analytics with Vancouver Coastal Health (VCH)!
Added 5 hours ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 6 hours ago
AI
Specialist, Marketing Technology (12-month contract)
AGF Investments
Toronto, ON
- Contract
…advisors and prospects. By leveraging marketing technology, data and automation, the team delivers personalized digital experiences, improves operational efficiency, and enables data-driven…
Added 6 hours ago
CC
Senior Business Analyst- RQ11753 (CANADA) - Onsite
Computer Consultants International, Inc.
Toronto, ON
- Contract

Manulife

Marketing Manager, Global Retirement

Waterloo, ON, Canada
Montreal, QC, Canada

$88,800.00 CAD - $138,800.00 CAD · Full-time

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Job details

Pay: $88,800.00 CAD - $138,800.00 CAD
Job type: Full-time
Experience: Minimum 7 years of marketing or business experience
Posting language: English
Posted: Oct 9, 2026

Original job description

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey.

As a Marketing Manager, you'll develop and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns, and other marketing-related activities. Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives that support the North American retirement business.

Position Responsibilities:

Marketing Strategy

Lead, manage, and implement integrated B2C marketing strategies that advance better retirement outcomes through a digital-first, multi-channel approach that strengthens brand relevance, deepens member engagement, and supports business growth.
Drive awareness, consideration, and acquisition by activating strategic digital channels - including email, mobile, websites, and social platforms - to deliver timely, personalized experiences.
Manage the planning and execution of integrated marketing initiatives, bringing together partners across creative, compliance, editorial, digital, translation, product, and communications to deliver cohesive, high-impact programs aligned with business priorities.
Analyze customer insights and feedback to uncover key pain points, identify root causes, and recommend marketing and communication solutions that reduce friction across the customer journey.
Partner across cross-functional teams to bring new digital capabilities to market, ensuring launches enhance the end-to-end member experience and align with broader business and customer experience objectives.
Develop go-to-market strategies and tactics that equip sales teams with clear, compelling messaging on product features, value propositions, and campaign priorities, supporting client retention and new business opportunities.

Operational Efficiency

Advance marketing modernization and transformation efforts by championing processes and initiatives that unlock efficiencies across the organization with a digital-first mindset.
Seek and implement innovative and automated processes to enable marketing to focus on high-value functions while identifying and showcasing automation savings to the organization.
Oversee the creation and distribution of engaging content and marketing materials.
Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.

Digital activation and governance

Create, manage and maintain marketing content for collateral, internal platforms (i.e. SharePoint, Seismic, Workfront) and external digital channels (i.e. websites and social media)
Lead the formulation of timely performance reports with relevant analysis based on data from various sources, including digital marketing campaigns and provide regular updates to leadership.

Leverage industry-leading best practices, AI, marketing technology (MarTech), marketing automation, and workflow management tools to create campaigns and track outcomes.

Required Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
Minimum 7 years of marketing or business experience

Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.
Proven track record of successful marketing campaign management and execution.
Strong leadership and team management skills.
Excellent verbal and written communication skills.
Demonstrated negotiating skills and self-motivated/ambitious.
Detail-oriented with a critical eye for quality.
Results-oriented and execution-focused within a fast-paced environment
Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done.
Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities, as well as larger-scale changes in an ever-shifting industry landscape.

Preferred Qualifications:

Knowledge of the financial services industry and group retirement market is a plus.
Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive/optimize compelling marketing campaigns
Comfortable in both challenging technical and interpersonal environments
Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, and the Microsoft suite is an asset.
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to work with teams from various provinces outside Québec and from countries outside Canada.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Montreal, Quebec

Working Arrangement

Hybrid

Salary range is expected to be between

$88,800.00 CAD - $138,800.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Marketing Manager will lead and implement integrated B2C marketing strategies to drive digital engagement and business growth within the retirement sector. They will oversee the execution of multi-channel campaigns while managing cross-functional partnerships to ensure operational efficiency and high-impact results.

Requirements

Candidates must possess a bachelor's degree in Marketing or a related field and at least 7 years of relevant marketing experience. Strong project management, leadership, and digital marketing skills are required to succeed in this fast-paced, collaborative environment.

Skills

Marketing strategy
Digital marketing
Campaign management
Project management
Content management
B2C marketing
Data analysis
Marketing automation
MarTech
Leadership
Communication
Negotiation
Strategic planning
Customer insights
Go-to-market strategy

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Global Retirement
Digital Marketing
B2C
Marketing Strategy
Campaign Management
MarTech
Marketing Automation
Adobe Journey Optimizer
Workfront
Seismic
SharePoint
Data Analysis
Customer Experience
Go-to-market
Financial Services
Group Retirement
Project Management
Content Management
Thought Leadership
Digital Transformation
Performance Reporting
Strategic Planning
Brand Strategy
Operational Efficiency

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