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Added 34 mins ago
FS
Manager, Marketing Analytics & Planning, Firehouse Subs Canada
Firehouse Subs
Toronto, ON
- Full-time
The Manager, Marketing Analytics & Planning, will play a key role in driving the vision and marketing strategy for Firehouse Subs in Canada. This role will lead the marketing analytics…
Added 1 hour ago
Sr. Manager, Web Strategy
Asana
Vancouver, BC
Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business.
Added 1 hour ago
Freight Manager
Lush Handmade Cosmetics
Toronto, ON
The Freight Manager will lead a high-performing team, developing talent and building organizational capability while partnering closely with Supply Chain, Finance, Operations, Procurement,…
Added 1 hour ago
OM
Analyste d'affaires
Omnicom Media
Montreal, QC
- Full-time
…stratégies médias uniques en mettant à profit les données et les insights afin de déterminer les meilleurs canaux et environnements qui nous permettront de rejoindre nos publics cibles.…
Added 1 hour ago
EG
Spécialiste, Planification et Insights/Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
Expedia Group
Montreal, QC
- $63,000 to $88,500 CAD / year
- Full-time
Spécialiste, Planification et Insights / Planning & Insights Manager
Added 1 hour ago
LF
Freight Manager
Lush Fresh Handmade Cosmetics North America
Toronto, ON
- Full-time
The Freight Manager will lead a high-performing team, developing talent and building organizational capability while partnering closely with Supply Chain, Finance, Operations, Procurement,…
Added 1 hour ago
A
Outside Field Sales Representative (Small Business Solutions)- (Bilingual: English & Cantonese/Mandarin)
ADP
Mississauga, ON
- $71,600 to $121,600 CAD / year
- Full-time
Modern Selling Skills – Combine sales technology and AI driven tools and data insights to drive pipelines and revenue.
Added 1 hour ago
EG
Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
Expedia Group
Toronto, ON
- $65,500 to $92,000 CAD / year
- Full-time
Expedia Group Advertising Planning & Insights (EGA-PI) Manager
Added 1 hour ago
EG
Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
Expedia Group
Vancouver, BC
- $65,500 to $92,000 CAD / year
- Full-time
Expedia Group Advertising Planning & Insights (EGA-PI) Manager
Added 2 hours ago
MC
Care Information Manager
Mino Care
Toronto, ON · Greater Toronto Area, Canada
- Internship
The Care Information Manager will oversee the information systems, data workflows, and reporting structures that power the Mino Care Perinatal Pathways Program. This position is essential…
Added 2 hours ago
WC
Senior Manager, Strategic Initiatives- Corporate Strategy
Walmart Canada
Mississauga, ON
- Full-time
Utilize market research and analytics-based insights to inform opportunities and risks for the organization, through internal and external sources, including economic outlook, competitor…
Added 2 hours ago
WC
Manager, Program Management (People Analytics)
Walmart Canada
Mississauga, ON
- Full-time
Position Summary...The Manager, Program Management (People Analytics) plays a pivotal role in leveraging People data, analytics, and program management to drive data-informed…
Added 2 hours ago
BC
Product Manager
Beem Credit Union
BC
- Full-time
The Product Manager is responsible for the success of an assigned product. Working within the strategic direction established by the Principal Product Manager and AVP, Product Management,…
Added 2 hours ago
V
Client Consulting Manager
Visa
Toronto, ON
- Full-time
The Client Consulting Manager will be a key member of Visa Consulting and Analytics (VCA), a team within Visa Advisory Services that drives tangible, impactful and financial results for…
Added 2 hours ago
AC
Manager, Capital Planning
Alimentation Couche-Tard
Laval, QC
- Internship
The Manager provides portfolio insights, investment analysis, and clear recommendations to support senior leadership and the Investment Board. Working across functions such as Technology,…
Added 2 hours ago
S
Product Manager
Shipra
Toronto, ON
- Full-time
We are seeking a strategic Product Manager to drive the development of Shipra's financial intelligence platform. As a Product Manager, you will own the product roadmap for features that…
Added 2 hours ago
OM
Analyst, Data Management & Visualization
Omnicom Media
Toronto, ON
- Full-time
You will build and maintain interactive dashboards and data visualizations that provide actionable insights into media performance, creative effectiveness, and audience behavior. Working…
Added 2 hours ago
DG
Manager, Business Transformation
Doane Grant Thornton LLP
Toronto, ON
- Full-time
As a Manager, Business Transformation, you will help bring the Firm’s strategy to life by leading workstreams within enterprise-wide transformation initiatives across people, processes, and…
Added 2 hours ago
AC
Data Scientist, Commercial Price Modelling
Aviva Canada
Toronto, ON
- Full-time
…as claims prediction, customer journey optimization, pricing insights, and automation, partnering closely with business and technology…
Added 2 hours ago
OM
Gestionnaire de campagne audio/vidéo
Omnicom Media
Montreal, QC
- Full-time
…stratégies médias uniques en mettant à profit les données et les insights afin de déterminer les meilleurs canaux et environnements qui nous permettront de rejoindre nos publics cibles.…
Added 2 hours ago
AC
Data Scientist, Commercial Price Modelling
Aviva Canada
Markham, ON
- Full-time
…as claims prediction, customer journey optimization, pricing insights, and automation, partnering closely with business and technology…
Added 2 hours ago
OM
Supervisor, Marketing Science
Omnicom Media
Toronto, ON
- Full-time
We are looking for a Supervisor to join our Marketing Science / Growth Analytics practice and play a critical role in shaping how data informs media strategy, investment decisions, and…
Added 2 hours ago
E
Senior Marketing & Growth Manager
ElektraFi
Vancouver, BC
- Full-time
Share recurring questions and audience insights with leadership and product colleagues.
Added 2 hours ago
O
National Accounts Director
OPENLANE
Brampton, ON · Toronto, ON · CAN - ON - Brampton (Toronto)
- $125,000 to $150,000 CAD / year
- Full-time
We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.
Added 2 hours ago
P
Director of People & Culture
Portfolio+
Stouffville, ON · Canada - Stouffville, ON
- Full-time
…cycles; and overseeing the HRIS (Workday) environment and people analytics. The Director leads the Portfolio Plus People & Culture function, with a P&C Generalist reporting into the role,…

Manulife

Personalization & Experimentation Analyst

Toronto, ON, Canada
Waterloo, ON, Canada

$62,850.00 CAD - $104,750.00 CAD · Full-time

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Job details

Pay: $62,850.00 CAD - $104,750.00 CAD
Job type: Full-time
Apply by: Oct 19, 2026
Experience: 2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Posting language: English
Posted: Oct 5, 2026

Original job description

The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing, Analytics, UX and Product teams, you will help bring customer experience ideas to life by configuring and executing A/B tests, Experience Targeting (XT) activities, and other optimization initiatives.

This is a hands-on execution role focused on activity setup, campaign delivery, quality assurance, and optimization. The ideal candidate has experience using experimentation and personalization platforms, is highly detail-oriented, and enjoys translating business requirements into customer experiences that drive engagement and business results.

Position Responsibilities:

Personalization & Experimentation Delivery:

Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences
Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings based on business requirements
Set up and manage content, offers, and experience variations within Adobe Target
Ensure activities are implemented accurately and aligned with approved designs, content, and targeting rules
Maintain consistent naming conventions, documentation, and activity records

Campaign Execution & Optimization:

Support the delivery of personalization campaigns across web and authenticated digital experiences
Collaborate with business and marketing stakeholders to understand campaign objectives and customer segments
Review performance results and support ongoing optimization efforts
Recommend improvements to testing and personalization experiences based on performance insights and best practices
Assist with the prioritization and rollout of new experimentation opportunities

Quality Assurance & Launch Support:

Perform testing and validation of activities prior to launch
Ensure audiences, content, links, calls-to-action, and reporting metrics function as intended
Coordinate user acceptance testing (UAT) with business and marketing partners
Resolve issues identified during testing and support successful launches
Monitor live activities and make approved updates when required

Stakeholder Collaboration:

Partner with Marketing, UX, Analytics, Product, and Technology teams to support personalization initiatives
Participate in intake, planning, and review discussions for new testing and personalization opportunities
Help document requirements, activity configurations, results, and lessons learned
Communicate project status, risks, and dependencies to stakeholders

Required Qualifications:

University degree in Marketing, Business, Communications, Digital Marketing, or a related field (or equivalent experience)
2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset
Experience building and managing A/B tests, Experience Targeting (XT) activities, and multivariate tests
Strong understanding of digital marketing, customer segmentation, personalization, and conversion optimisation principles
Familiarity with website analytics and performance measurement tools
Strong attention to detail and ability to manage multiple activities simultaneously
Excellent communication and stakeholder management skills

When you join our team:

We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$62,850.00 CAD - $104,750.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The analyst will build, launch, and manage personalization and testing experiences across digital channels using Adobe Target. They will collaborate with cross-functional teams to configure experiments, ensure quality assurance, and optimize campaign performance.

Requirements

Candidates must have a university degree in a relevant field and 2-3+ years of experience with Adobe Target or similar experimentation platforms. Strong proficiency in digital marketing principles, website analytics, and stakeholder communication is required.

Skills

Adobe Target
A/B testing
Experience Targeting
Multivariate testing
Digital marketing
Customer segmentation
Conversion optimization
Adobe Analytics
Adobe Experience Manager
Data analysis
Quality assurance
Stakeholder management
User acceptance testing
Campaign management
Web analytics
Performance measurement

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy support
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Adobe Target
A/B Testing
Experience Targeting
Multivariate Testing
Adobe Experience Cloud
Adobe Analytics
Adobe Experience Manager
Digital Marketing
Customer Segmentation
Conversion Optimization
Quality Assurance
User Acceptance Testing
Web Analytics
Campaign Management
Personalization
Experimentation
Stakeholder Management
Data Analysis
Performance Measurement
Marketing
Product Management
UX
Optimization
Content Management
Reporting
Digital Channels
Customer Experience
Business Requirements
Technical Documentation
Project Status

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