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Added 3 mins ago
SR
Change Management Analyst
Swim Recruiting
AB · Edmonton, AB
- Contract
Our client’s Strategic Procurement Office is seeking a Change Management Analyst to support a complex transformation affecting business processes, systems and ways of working. This is a…
Added 7 mins ago
UC
E-Commerce & Logistics Analyst
Uniqlo Canada
Toronto, ON
- $84,000 to $87,000 CAD / year
- Full-time
Reporting directly to the Project Manager and Logistics Specialist, the E-Commerce & Logistics Analyst plays a pivotal role within our logistics team. In this position, you will champion…
Added 20 mins ago
GO
Information Officer Analyst (Economics)
Government of Nunavut
Iqaluit, NU
- Full-time
Working within the Nunavut Bureau of Statistics and reporting to the Territorial Statistician, the Information Officer/Analyst (Economics) is accountable for producing a wide variety of…
Added 33 mins ago
TS
IT Asset Management Analyst
The Salvation Army in Canada
Toronto, ON · Greater Toronto Area, Canada
- Contract
…staff and programs to operate effectively. By managing core communications infrastructure, proactively monitoring systems, and supporting on-premises, hosted, and Azure environments, this…
Added 33 mins ago
TS
IT Asset Management Analyst
The Salvation Army in Canada
Toronto, ON
- Contract
…staff and programs to operate effectively. By managing core communications infrastructure, proactively monitoring systems, and supporting on-premises, hosted, and Azure environments, this…
Added 1 hour ago
C
Senior Consulting Manager - Senior Business Analyst, Master Data Management / Counterparty
Cognizant
Toronto, ON
- $125,000 to $150,000 CAD / year
- Full-time
As a Senior Consulting Manager specializing as a Sr. Business Analyst- Master Data Management (MDM) and Counterparty Data, you will work with leading Capital Markets clients to assess,…
Added 1 hour ago
U
E-Commerce & Logistics Analyst
UNIQLO
Toronto, ON · Greater Toronto Area, Canada
- $84,000 to $87,000 CAD / year
- Full-time
Reporting directly to the Project Manager and Logistics Specialist, the E-Commerce & Logistics Analyst plays a pivotal role within our logistics team. In this position, you will champion…
Added 1 hour ago
RS
Change Management Analyst
Radiant Systems Solutions, Inc
AB · Edmonton, AB
- $55 to $60 CAD / hour
- Contract
We are seeking a Change Management Analyst to provide hands-on change management support for a complex transformation initiative.
Added 1 hour ago
FC
Analyste programmeur .NET
FOP Consultants
Quebec, QC
- Full-time
…Dispositifs Médicaux et des Technologies de l'Information et des Communications. Nous travaillons de concert avec nos clients afin d'offrir un service sur mesure qui répond à leurs besoins…
Added 1 hour ago
BR
Business Analyst, Operational Strategy
Brookfield Renewable N.A.
Gatineau, QC
- Full-time
Reporting to the Director, Operational Strategy, the Business Analyst serves as a key liaison between business stakeholders, technology teams, and operational groups. This role is…
Added 1 hour ago
B
Change Management Analyst
Bevertec
AB · Edmonton, AB
- Contract
Added 2 hours ago
N
Change Management Analyst
NetworkPedia
AB · Edmonton, AB
- Contract
We are seeking a hands-on Change Management Analyst to support a complex transformation initiative. This is a delivery-focused role for someone who can create and execute change management…
Added 2 hours ago
NE
Quality Analyst
NRG Energy
Calgary, AB
- Full-time
The Customer Care Quality Assurance Analyst is responsible for monitoring and evaluating customer interactions to support quality, compliance, and customer experience objectives across…
Added 2 hours ago
TH
Sp°cialiste, R°mun°ration - CA
The Home Depot Canada
Toronto, ON
- Full-time
The Compensation Analyst supports the administration and delivery of compensation programs that align with Home Depot's business objectives and associate needs. This role is responsible for…
Added 3 hours ago
M
Personalization & Experimentation Analyst
Manulife
Toronto, ON · Waterloo, ON
- Full-time
The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target.…
Added 3 hours ago
Quality Analyst
NRG
AB · Edmonton, AB · Calgary, AB
The Customer Care Quality Assurance Analyst is responsible for monitoring and evaluating customer interactions to support quality, compliance, and customer experience objectives across…
Added 3 hours ago
RB
2027 Winter – GRM, AI Business Analyst Intern – Innovation & AI Centre of Excellence (4 Months)
Royal Bank of Canada
Toronto, ON
- Full-time
Design executive presentations, develop strategies and create communications for your project.
Added 3 hours ago
HR
CBTCS Engineering Service Delivery Analyst(Fixed Term)
Hitachi Rail
Toronto, ON
- $69,128 to $103,692 CAD / year
- Full-time
The Service Delivery Analyst (SDA) for CBTCS E2 Services is responsible for ensuring reliable, efficient, and customer-focused delivery services that support engineering teams. The role…
Added 3 hours ago
J(
Project Controls Coordinator III
JSG (Johnson Service Group, Inc.)
Calgary, AB
- Contract
Johnson Service Group (JSG) is currently looking for a Field Control Analyst with 2+ years of experience. This is a 1-year contract opportunity with a oil and gas client in Alberta.
Added 4 hours ago
C
Senior Business Analyst
Centrilogic
Canada
- Full-time
The Senior Business Analyst serves as the critical link between business stakeholders and technical teams, ensuring enterprise systems and business applications effectively support…
Added 4 hours ago
TO
Procurement Analyst
Tourmaline Oil Corp
Calgary, AB
- Contract
We are seeking a Procurement Analyst to join our Calgary office. Reporting to the Contracts and Procurement Advisor, this role coordinates remote accommodations across our Capital and…
Added 4 hours ago
BR
Business Analyst, Operational Strategy
Brookfield Renewable U.S.
Gatineau, QC
- Full-time
Reporting to the Director, Operational Strategy, the Business Analyst serves as a key liaison between business stakeholders, technology teams, and operational groups. This role is…
Added 4 hours ago
C/
Policy Advisor
CIRO / OCRI
Toronto, ON · Montreal, QC · AB · Vancouver, BC · Calgary, AB
- Full-time
…Professional Accountant designation, or is a Chartered Financial Analyst, or holds an equivalent professional…
Added 4 hours ago
Billing Analyst
Metso
Sudbury, ON · Burlington, ON · Montreal, QC · Prince George, BC · Wabush, NL
…coordinating schedules, resources, documentation, and stakeholder communications. You will play a key role in ensuring projects are executed safely, efficiently, and in alignment with…
Added 5 hours ago
M
Billing Analyst
Metso
Montreal, QC
- Full-time
…coordinating schedules, resources, documentation, and stakeholder communications. You will play a key role in ensuring projects are executed safely, efficiently, and in alignment with…

Manulife

Personalization & Experimentation Analyst

Toronto, ON, Canada
Waterloo, ON, Canada

$62,850.00 CAD - $104,750.00 CAD · Full-time

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Job details

Pay: $62,850.00 CAD - $104,750.00 CAD
Job type: Full-time
Apply by: Oct 19, 2026
Experience: 2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Posting language: English
Posted: Oct 5, 2026

Original job description

The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing, Analytics, UX and Product teams, you will help bring customer experience ideas to life by configuring and executing A/B tests, Experience Targeting (XT) activities, and other optimization initiatives.

This is a hands-on execution role focused on activity setup, campaign delivery, quality assurance, and optimization. The ideal candidate has experience using experimentation and personalization platforms, is highly detail-oriented, and enjoys translating business requirements into customer experiences that drive engagement and business results.

Position Responsibilities:

Personalization & Experimentation Delivery:

Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences
Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings based on business requirements
Set up and manage content, offers, and experience variations within Adobe Target
Ensure activities are implemented accurately and aligned with approved designs, content, and targeting rules
Maintain consistent naming conventions, documentation, and activity records

Campaign Execution & Optimization:

Support the delivery of personalization campaigns across web and authenticated digital experiences
Collaborate with business and marketing stakeholders to understand campaign objectives and customer segments
Review performance results and support ongoing optimization efforts
Recommend improvements to testing and personalization experiences based on performance insights and best practices
Assist with the prioritization and rollout of new experimentation opportunities

Quality Assurance & Launch Support:

Perform testing and validation of activities prior to launch
Ensure audiences, content, links, calls-to-action, and reporting metrics function as intended
Coordinate user acceptance testing (UAT) with business and marketing partners
Resolve issues identified during testing and support successful launches
Monitor live activities and make approved updates when required

Stakeholder Collaboration:

Partner with Marketing, UX, Analytics, Product, and Technology teams to support personalization initiatives
Participate in intake, planning, and review discussions for new testing and personalization opportunities
Help document requirements, activity configurations, results, and lessons learned
Communicate project status, risks, and dependencies to stakeholders

Required Qualifications:

University degree in Marketing, Business, Communications, Digital Marketing, or a related field (or equivalent experience)
2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset
Experience building and managing A/B tests, Experience Targeting (XT) activities, and multivariate tests
Strong understanding of digital marketing, customer segmentation, personalization, and conversion optimisation principles
Familiarity with website analytics and performance measurement tools
Strong attention to detail and ability to manage multiple activities simultaneously
Excellent communication and stakeholder management skills

When you join our team:

We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$62,850.00 CAD - $104,750.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The analyst will build, launch, and manage personalization and testing experiences across digital channels using Adobe Target. They will collaborate with cross-functional teams to configure experiments, ensure quality assurance, and optimize campaign performance.

Requirements

Candidates must have a university degree in a relevant field and 2-3+ years of experience with Adobe Target or similar experimentation platforms. Strong proficiency in digital marketing principles, website analytics, and stakeholder communication is required.

Skills

Adobe Target
A/B testing
Experience Targeting
Multivariate testing
Digital marketing
Customer segmentation
Conversion optimization
Adobe Analytics
Adobe Experience Manager
Data analysis
Quality assurance
Stakeholder management
User acceptance testing
Campaign management
Web analytics
Performance measurement

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy support
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Adobe Target
A/B Testing
Experience Targeting
Multivariate Testing
Adobe Experience Cloud
Adobe Analytics
Adobe Experience Manager
Digital Marketing
Customer Segmentation
Conversion Optimization
Quality Assurance
User Acceptance Testing
Web Analytics
Campaign Management
Personalization
Experimentation
Stakeholder Management
Data Analysis
Performance Measurement
Marketing
Product Management
UX
Optimization
Content Management
Reporting
Digital Channels
Customer Experience
Business Requirements
Technical Documentation
Project Status

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