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Added 14 mins ago
C
Content Associate, Data
Clarity
Vancouver, BC
- $100,000 to $130,000 CAD / year
- Full-time
Professional experience writing about business, finance, or investing, ideally as a journalist, analyst, researcher, or in-house writer.
Added 14 mins ago
RB
Product Management Analyst
Royal Bank of Canada
Halifax, NS
- Full-time
Support tactical reporting efforts while strategic solutions are in progress.
Added 28 mins ago
C
Senior Analyst, Retail Lending Account Management
CIBC
Toronto, ON
- Full-time
As the Senior Analyst, Account Management, Retail Lending, you will be responsible for analyzing operational results of credit processes and provide recommendations for improvements to…
Added 28 mins ago
IC
Commercial Financing - Analyst / Associate
Impact Commercial
North Vancouver, BC
- Full-time
Added 59 mins ago
AB
Business Analyst
ARC Business Solutions Inc.
Calgary, AB
- Full-time
ARC Business Solutions Inc. is currently seeking an experienced Business Analyst with a strong background in software development, Agile delivery and organizational change for opportunities…
Added 1 hour ago
C
Apps Dev Tech Lead Analyst - Vice President
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination…
Added 1 hour ago
A
Financial Analyst II, Private Debt & Loan Operations
AIMCo
AB · Calgary, AB
- Full-time
…related to private investment accounting, reconciliation and reporting. The Financial Analyst will be the subject matter expert for private investment…
Added 1 hour ago
FS
Analyst, Data Quality & Governance
Four Seasons Hotels and Resorts
Toronto, ON · Four Seasons Corporate Headquarters Toronto
- Full-time
As the Analyst, Data Quality & Governance, you will collaborate with data owners, stewards, and custodians across our organization to ensure that the content, structure, and context of all…
Added 1 hour ago
CI
Senior Analyst, Nuclear Safety Analysis
Calian in Space & Technology
Ottawa, ON
- Full-time
As a Senior Nuclear Analyst, you will lead technical work in nuclear safety and licensing, act as a key point of contact for clients, and support project delivery from planning through…
Added 1 hour ago
T
System Analyst
TEEMA
Surrey, BC
- $30 to $40 CAD / hour
- Contract
We are seeking a System Analyst 1 to provide operational and technical support for assigned business applications. Working under general direction and alongside senior analysts, business…
Added 1 hour ago
KE
Analyst/Associate
Kanin Energy
Calgary, AB
- Full-time
Kanin Energy is seeking a sharp, motivated Analyst or Associate with a background in power generation related project finance, energy M&A/investment banking, or electricity market analysis…
Added 1 hour ago
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Product Management Analyst
RBC
Toronto, ON · Bedford, QC · Halifax, NS
- Full-time
Support tactical reporting efforts while strategic solutions are in progress.
Added 1 hour ago
R
Senior Analyst, IT Risk Analytics & Reporting (Global Security)
RBC
Toronto, ON
- Full-time
As the Senior Analyst, IT Risk Analytics & Reporting, you work with data enhancement, and governance of enterprise technology risk metrics. This role serves as a critical bridge between…
Added 1 hour ago
T
Senior Operations Analyst
TD
Burlington, ON
- Full-time
This role will report to the Senior Manager Operations and act as a cross functional process analyst within TDEF Operations and provide product support including manuals, playbooks, SOPs.…
Added 1 hour ago
PC
Cybersecurity Analyst
People Corporation
Toronto, ON · ON - PC Sheppard - Toronto
- Full-time
We are hiring a Cybersecurity Analyst to join our team in Toronto. In this role, you will support the delivery and operation of security initiatives across technology, processes, and…
Added 1 hour ago
C
Analyst, Equity Derivatives Sales
Citi
Toronto, ON
- Full-time
The Equity Derivatives Salesperson (analyst level position) is responsible for supporting senior salespeople on the desk in acting as a strategic advisor to institutional clients, marketing…
Added 1 hour ago
BB
IAM Analyst II
Best Buy Canada
Newmarket, ON
- Full-time
As an Identity & Access Management analyst II (6-month contract), you’ll support secure and efficient IAM operations, own complex work, and resolve escalated access issues. You’ll also…
Added 1 hour ago
UP
Data Analyst, Administration & Finance
Unified Procurement Services Team (UPST)
NB · Chiasson Office, NB
- Full-time
Reporting to the Assistant Vice President of Administration & Finance Support Services (Access) Team, the Data Analyst is responsible for developing analysis, reporting, and dashboard…
Added 1 hour ago
KR
Senior Internal Audit Analyst
Kassen Recruitment
Toronto, ON
- $85,000 to $100,000 CAD / year
- Full-time
A diversified organization is seeking a Senior Internal Audit Analyst to strengthen its internal controls, risk management, and compliance practices. This is an opportunity for an…
Added 2 hours ago
L
Sr Systems Quality Analyst
LifeWorks
Toronto, ON · Montreal, QC · Quebec, QC
- $58,000 to $80,000 CAD / year
- Full-time
As a Senior QA Analyst you will be responsible of identifying high-level test scenarios, write test cases, and execute manual test scripts, report and follow-up on resolution of defects. In…
Added 2 hours ago
JC
Inventory Analyst
Johnson Controls
AB · SA - Edmonton Orion
- Full-time
The Inventory Analyst compiles and maintains records of quantity, type, and value of material, equipment or supplies stocked. Count material, equipment, merchandise, or supplies in stock…
Added 2 hours ago
UC
E-Commerce & Logistics Analyst
Uniqlo Canada
Toronto, ON
- $84,000 to $87,000 CAD / year
- Full-time
Reporting directly to the Project Manager and Logistics Specialist, the E-Commerce & Logistics Analyst plays a pivotal role within our logistics team. In this position, you will champion…
Added 2 hours ago
Junior Full Stack Developer
Government of Alberta
AB
The Software Delivery branch is looking for six (6) Junior Full Stack Developers (FSD). Reporting to the Director, Software Development, this role supports the team in the design and…
Added 2 hours ago
J
Business Analyst, Entry Level
Jobright.ai
Canada
- Full-time
…route to the best job outcomes. As an Entry-Level Business Analyst, you will turn operational and product data into clear insights, gather requirements, analyze business processes, and…
Added 2 hours ago
J
Operations Analyst, Entry Level
Jobright.ai
Canada
- Full-time
…route to the best job outcomes. The Entry-Level Operations Analyst will turn operational and product data into clear insights, gathering requirements, analyzing business processes, and…

Manulife

Personalization & Experimentation Analyst

Toronto, ON, Canada
Waterloo, ON, Canada

$62,850.00 CAD - $104,750.00 CAD · Full-time

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Job details

Pay: $62,850.00 CAD - $104,750.00 CAD
Job type: Full-time
Apply by: Oct 19, 2026
Experience: 2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Posting language: English
Posted: Oct 5, 2026

Original job description

The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing, Analytics, UX and Product teams, you will help bring customer experience ideas to life by configuring and executing A/B tests, Experience Targeting (XT) activities, and other optimization initiatives.

This is a hands-on execution role focused on activity setup, campaign delivery, quality assurance, and optimization. The ideal candidate has experience using experimentation and personalization platforms, is highly detail-oriented, and enjoys translating business requirements into customer experiences that drive engagement and business results.

Position Responsibilities:

Personalization & Experimentation Delivery:

Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences
Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings based on business requirements
Set up and manage content, offers, and experience variations within Adobe Target
Ensure activities are implemented accurately and aligned with approved designs, content, and targeting rules
Maintain consistent naming conventions, documentation, and activity records

Campaign Execution & Optimization:

Support the delivery of personalization campaigns across web and authenticated digital experiences
Collaborate with business and marketing stakeholders to understand campaign objectives and customer segments
Review performance results and support ongoing optimization efforts
Recommend improvements to testing and personalization experiences based on performance insights and best practices
Assist with the prioritization and rollout of new experimentation opportunities

Quality Assurance & Launch Support:

Perform testing and validation of activities prior to launch
Ensure audiences, content, links, calls-to-action, and reporting metrics function as intended
Coordinate user acceptance testing (UAT) with business and marketing partners
Resolve issues identified during testing and support successful launches
Monitor live activities and make approved updates when required

Stakeholder Collaboration:

Partner with Marketing, UX, Analytics, Product, and Technology teams to support personalization initiatives
Participate in intake, planning, and review discussions for new testing and personalization opportunities
Help document requirements, activity configurations, results, and lessons learned
Communicate project status, risks, and dependencies to stakeholders

Required Qualifications:

University degree in Marketing, Business, Communications, Digital Marketing, or a related field (or equivalent experience)
2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset
Experience building and managing A/B tests, Experience Targeting (XT) activities, and multivariate tests
Strong understanding of digital marketing, customer segmentation, personalization, and conversion optimisation principles
Familiarity with website analytics and performance measurement tools
Strong attention to detail and ability to manage multiple activities simultaneously
Excellent communication and stakeholder management skills

When you join our team:

We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$62,850.00 CAD - $104,750.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The analyst will build, launch, and manage personalization and testing experiences across digital channels using Adobe Target. They will collaborate with cross-functional teams to configure experiments, ensure quality assurance, and optimize campaign performance.

Requirements

Candidates must have a university degree in a relevant field and 2-3+ years of experience with Adobe Target or similar experimentation platforms. Strong proficiency in digital marketing principles, website analytics, and stakeholder communication is required.

Skills

Adobe Target
A/B testing
Experience Targeting
Multivariate testing
Digital marketing
Customer segmentation
Conversion optimization
Adobe Analytics
Adobe Experience Manager
Data analysis
Quality assurance
Stakeholder management
User acceptance testing
Campaign management
Web analytics
Performance measurement

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy support
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Adobe Target
A/B Testing
Experience Targeting
Multivariate Testing
Adobe Experience Cloud
Adobe Analytics
Adobe Experience Manager
Digital Marketing
Customer Segmentation
Conversion Optimization
Quality Assurance
User Acceptance Testing
Web Analytics
Campaign Management
Personalization
Experimentation
Stakeholder Management
Data Analysis
Performance Measurement
Marketing
Product Management
UX
Optimization
Content Management
Reporting
Digital Channels
Customer Experience
Business Requirements
Technical Documentation
Project Status

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