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Added 12 mins ago
SI
Supervisor, Production
Saputo Inc.
Georgetown, ON
- Full-time
Reporting to the Production Manager, this position is responsible for leading our production employees and overseeing the day-to-day operations to ensure objectives are met for quality,…
Added 15 mins ago
IT Support Technician
Northern Mat & Bridge
Clairmont, AB
…to join our Information Technology team. Reporting to the IT Manager, this role provides hands-on technical support across the organization and plays a key role in maintaining reliable…
Added 15 mins ago
Business Analyst
Town of Tecumseh
Windsor, ON
Reporting to the Manager Information Technology, the Business Analyst is a critical bridge between Technology & Client Services (TCS) and its client groups.
Added 15 mins ago
Senior IT Auditor
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Mississauga, ON · Stellarton, NS · Dartmouth, NS · Calgary, AB
Reporting to the Manager, IT, Cyber and Transformation Audit, you will be responsible for executing risk-based technology audits and transformation assurance engagements that provide…
Added 15 mins ago
Director, Digital Experience Platforms
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Mississauga, ON · Halifax, NS
Define the future-state architecture and capability evolution roadmap for DXP technologies including Adobe Experience Manager (AEM), front-end platforms, mobile applications, search…
Added 15 mins ago
Protection Officer
Canadian Museum for Human Rights
Winnipeg, MB
Reporting to the Manager, Facility Operations, and under the daily supervision and direction of the Assistant Manager, Protection Services, the Protection Officer ensures safety and…
Added 15 mins ago
Research Scientist
Toronto and Region Conservation Authority (TRCA)
Toronto, ON
Works with teams to create, format and prepare reports (case studies, discussion papers, technical strategies, planning documents, technical reports, and proposals) for review and…
Added 15 mins ago
Sales Representative
The Hillman Group, Inc.
Victoria, BC · Nanaimo, BC
The Sales Representative role reports to the National Sales Manager and is responsible for driving sales within their defined territory. Critical skills include the ability to manage key…
Added 15 mins ago
Propane Cylinder Driver
Superior Plus Propane Talent Acquisition
Guelph, ON
Reporting directly to Market Manager and collaborating regularly with the Delivery Coordinator, our Cylinder Drivers are responsible for the safe and timely delivery of product to our…
Added 15 mins ago
LC
Health Service Coordinator
Loblaw Companies Limited
Mississauga, ON
- Full-time
Assisting Manager, Customer care with projects as requested.
Added 15 mins ago
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Actuarial Analyst
TD
Toronto, ON · Montreal, QC · Quebec, QC
- Full-time
Manage multiple modeling projects while meeting deadlines and maintaining detailed technical documentation
Added 15 mins ago
T
Actuarial Analyst III
TD
Toronto, ON · Montreal, QC
- Full-time
Provide technical support for business insight generation and decision-making.
Added 15 mins ago
T
Software Engineer I - Development and Quality Engineering
TD
Toronto, ON
- Full-time
…components and automated test assets; analyze requirements and technical designs; support database/ETL and web application changes; integrate code and tests into continuous delivery…
Added 15 mins ago
LC
Contract Manager - 18 Months
Loblaw Companies Limited
Brampton, ON
- Full-time
…draft and negotiate contracts for Goods/Services. The Contract Manager should ensure his/her drafting skills reflect the outcome of negotiations. This role will support multiple business…
Added 15 mins ago
IT
Quality Control Coordinator (18-Month Contact)
InTandem Talent
AB · Calgary, AB · Edmonton
- Full-time
Contribute to quality planning, and prepare project quality plans and ITPs as requested by the Project Manager.
Added 15 mins ago
TS
Property Manager
The Salvation Army Canada and Bermuda Territory
Toronto, ON
- Full-time
POSITION PURPOSE SUMMARY: The Property Manager is responsible for ensuring that all Toronto Harbour Light Ministries facilities comply with applicable legislation, accreditation standards,…
Added 15 mins ago
WM
Licensed 310T Mechanic Afternoon Shift
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London, ON · Stoney Creek, ON
- Full-time
…fact, many of our leaders began their careers in frontline and technical roles, reflecting our commitment to developing talent from…
Added 15 mins ago
M
Market Research Manager, Americas | Toronto
master-TMS
Toronto, ON
- $100,000 to $105,000 CAD / year
We are looking to expand our small but growing 8-person in-house market research department with a Market Research Manager to support our Americas division.The role is primarily…
Added 17 mins ago
CN
Senior Contract Administrator
Canadian Nuclear Laboratories
Chalk River, ON
- Contract
Verifying contractual compliance and ensuring technical and commercial conditions are met throughout execution and upon completion.
Added 17 mins ago
BE
Production Manager - Assembly
BizLink elocab – Engineered Solutions
Cambridge, ON · Greater Kitchener-Cambridge-Waterloo Metropolitan Area
- $110,000 to $140,000 CAD / year
- Full-time
The Production Manager, Assembly, reporting directly to the Managing Director, is responsible for leading the assembly and cable harnessing operations. A primary focus of this role is the…
Added 17 mins ago
N
Senior Implementation Consultant
Nakisa
Montreal, QC
- Full-time
…high-visibility, customer-facing role that requires a blend of deep technical acumen, strategic thinking, and executive-level communication…
Added 17 mins ago
NS
Service Delivery Manager
N2P Systems
Montreal, QC
- Full-time
We are seeking an experienced Service Delivery Manager to oversee enterprise IT service delivery and Azure Cloud Infrastructure operations. The successful candidate will be responsible for…
Added 17 mins ago
MP
Commissioning and Technical Manager
Master Pools Alta Ltd.
AB · Edmonton, AB
- Full-time
Regarding the position of ‘Commissioning and Technical Manager’ with Master Pools Alta Ltd, we are accepting applications for this role, however, please note we are not currently hiring for…
Added 17 mins ago
MT
Senior Project Manager
Manx Telecom Enterprise
Permanent North American Gaeltacht, ON
- Internship
Do you thrive in fast-paced environments and have a passion for delivering complex technical projects on time, within budget, and to a consistently high standard? As Senior Project Manager,…
Added 17 mins ago
A
Senior Change Management Consultant
Altis
Kingston, ON
- $90,000 to $119,000 CAD / year
- Contract
…modernize its professional services, and we are looking for a Manager of Organizational Change to lead the way. In this role, you will be the bridge between visionary strategy and…

Manulife

Personalization & Experimentation Analyst

Toronto, ON, Canada
Waterloo, ON, Canada

$62,850.00 CAD - $104,750.00 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $62,850.00 CAD - $104,750.00 CAD
Job type: Full-time
Apply by: Oct 19, 2026
Experience: 2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Posting language: English
Posted: Oct 5, 2026

Original job description

The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing, Analytics, UX and Product teams, you will help bring customer experience ideas to life by configuring and executing A/B tests, Experience Targeting (XT) activities, and other optimization initiatives.

This is a hands-on execution role focused on activity setup, campaign delivery, quality assurance, and optimization. The ideal candidate has experience using experimentation and personalization platforms, is highly detail-oriented, and enjoys translating business requirements into customer experiences that drive engagement and business results.

Position Responsibilities:

Personalization & Experimentation Delivery:

Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences
Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings based on business requirements
Set up and manage content, offers, and experience variations within Adobe Target
Ensure activities are implemented accurately and aligned with approved designs, content, and targeting rules
Maintain consistent naming conventions, documentation, and activity records

Campaign Execution & Optimization:

Support the delivery of personalization campaigns across web and authenticated digital experiences
Collaborate with business and marketing stakeholders to understand campaign objectives and customer segments
Review performance results and support ongoing optimization efforts
Recommend improvements to testing and personalization experiences based on performance insights and best practices
Assist with the prioritization and rollout of new experimentation opportunities

Quality Assurance & Launch Support:

Perform testing and validation of activities prior to launch
Ensure audiences, content, links, calls-to-action, and reporting metrics function as intended
Coordinate user acceptance testing (UAT) with business and marketing partners
Resolve issues identified during testing and support successful launches
Monitor live activities and make approved updates when required

Stakeholder Collaboration:

Partner with Marketing, UX, Analytics, Product, and Technology teams to support personalization initiatives
Participate in intake, planning, and review discussions for new testing and personalization opportunities
Help document requirements, activity configurations, results, and lessons learned
Communicate project status, risks, and dependencies to stakeholders

Required Qualifications:

University degree in Marketing, Business, Communications, Digital Marketing, or a related field (or equivalent experience)
2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset
Experience building and managing A/B tests, Experience Targeting (XT) activities, and multivariate tests
Strong understanding of digital marketing, customer segmentation, personalization, and conversion optimisation principles
Familiarity with website analytics and performance measurement tools
Strong attention to detail and ability to manage multiple activities simultaneously
Excellent communication and stakeholder management skills

When you join our team:

We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$62,850.00 CAD - $104,750.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The analyst will build, launch, and manage personalization and testing experiences across digital channels using Adobe Target. They will collaborate with cross-functional teams to configure experiments, ensure quality assurance, and optimize campaign performance.

Requirements

Candidates must have a university degree in a relevant field and 2-3+ years of experience with Adobe Target or similar experimentation platforms. Strong proficiency in digital marketing principles, website analytics, and stakeholder communication is required.

Skills

Adobe Target
A/B testing
Experience Targeting
Multivariate testing
Digital marketing
Customer segmentation
Conversion optimization
Adobe Analytics
Adobe Experience Manager
Data analysis
Quality assurance
Stakeholder management
User acceptance testing
Campaign management
Web analytics
Performance measurement

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy support
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension
Global share ownership plan
Financial education and counseling
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Adobe Target
A/B Testing
Experience Targeting
Multivariate Testing
Adobe Experience Cloud
Adobe Analytics
Adobe Experience Manager
Digital Marketing
Customer Segmentation
Conversion Optimization
Quality Assurance
User Acceptance Testing
Web Analytics
Campaign Management
Personalization
Experimentation
Stakeholder Management
Data Analysis
Performance Measurement
Marketing
Product Management
UX
Optimization
Content Management
Reporting
Digital Channels
Customer Experience
Business Requirements
Technical Documentation
Project Status

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