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Added 2 mins ago
IT Operations & CMDB Analyst
Purolator
ON · Mississauga, ON
Coordinate onboarding of new applications, services, and cloud resources.
Added 2 mins ago
PH
Patient Resident Care Manager - Older Adult Clinics (Centre for Healthy Aging) & Post-COVID Recovery Clinic
Providence Healthcare
Vancouver, BC
- Full-time
…education and experience.COMPETENCIES:The Patient/Resident Care Manager possesses the following competencies that drive organizational success:Leadership: Defines a vision and facilitates,…
Added 2 mins ago
BF
Bilingual Talent Acquisition Co-Op
Burnbrae Farms
ON · Mississauga, ON
- Full-time
Identify candidates through job board databases, online tools, social media and other ad-hoc resources.
Added 2 mins ago
Area Manager II, YXU1
Amazon
St. Thomas, ON
- Collaborate with all support teams including Safety, Engineering, Loss Prevention, Quality Assurance, Human Resources to develop plans to meet business objectives
Added 2 mins ago
SD
Assistant Front Store Manager, Hourly Full Time Day
Shoppers Drug Mart
Thunder Bay, ON
- Full-time
To assist the Front Store Manager (FSM) in managing the human, physical and financial resources of the store and in ensuring that store objectives are achieved by focusing on improving…
Added 2 mins ago
Co-Manager
La Senza
Abbotsford, BC
As Co-Manager, you partner with the Store Manager to deliver an exceptional in-store experience, grow talent, and drive results. You coach selling behaviors, elevate visual standards, and…
Added 2 mins ago
AC
Customer Manager
Aston Carter
Longueuil, QC
- $45 to $60 CAD / hour
- Contract
Job Title: ESP Customer Manager Job Description
Added 17 mins ago
SH
Clinical Coordinator AHF - Full Time
Southlake Health Community
Newmarket, ON · Southlake Health
- Full-time
In collaboration with the Manager performs human resource responsibilities including recruitment, hiring, and ongoing performance evaluation, including 30 and 90-day probationary reviews.
Added 17 mins ago
TG
Area Manager/ Chef de section
The Goodyear Tire & Rubber Company
Salaberry-de-Valleyfield, QC
- Full-time
Added 17 mins ago
NB
Manager Custody Client Services
National Bank of Canada
Toronto, ON
- Full-time
A career as a Manager, Custody Client Services at National Bank Trust means serving as a senior technical resource for institutional clients while acting as the primary point of contact for…
Added 17 mins ago
TU
Administrative Assistant, HR Students & Facilities
The University of British Columbia
Vancouver, BC
- $4,719 to $4,960 CAD / month
- Full-time
…across the School of Public Policy and Global Affairs, including human resources, facilities, events, and general administration…
Added 17 mins ago
B
Senior Director, Learning & Development
BGBx
Canada
- Full-time
Bachelor’s degree in Human Resources, Organizational Development, Education, Business, or a related field; advanced degree or relevant professional certification is a plus.
Added 17 mins ago
DC
Case Worker - HART Hub - Casual/On-call - Multiple Vacancies
Durham Community Health Centre
Whitby, ON
- Internship
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 17 mins ago
DC
Case Worker - HART Hub - Casual/On-call - Multiple Vacancies
Durham Community Health Centre
Oshawa, ON
- Internship
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 17 mins ago
DC
Case Worker - HART Hub - Full-time Contract - 2 Overnight Vacancies
Durham Community Health Centre
Whitby, ON
- Full-time
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 17 mins ago
DC
Case Worker - HART Hub - Full-time Contract - 1 Day Vacancy
Durham Community Health Centre
Oshawa, ON
- Full-time
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 17 mins ago
TH
Contractor Sales Part Time - WOODTOCK
The Home Depot Canada
Woodstock, ON
- Part-time
Planning and Organizing: Sets priorities, plans and coordinates work activities; obtains and manages resources in order for goals to be accomplished on time and within budget.
Added 17 mins ago
L
5768 - Seasonal Sales Help
Lids
Brantford, ON
- $17.95 USD / hour
- Temporary
…educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future…
Added 17 mins ago
L
5735 - Seasonal Sales Help
Lids
London, ON
- $17.95 USD / hour
- Temporary
…educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future…
Added 17 mins ago
DC
Case Worker - HART Hub - Full-time Contract - 2 Overnight Vacancies
Durham Community Health Centre
Oshawa, ON
- Full-time
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 17 mins ago
DC
Case Worker - HART Hub - Full-time Contract - 1 Day Vacancy
Durham Community Health Centre
Whitby, ON
- Full-time
…Strategic Plan, Theory of Change, brand, client stories, and resources, we are diversifying, expanding, and strengthening how we serve the…
Added 17 mins ago
TH
Pro Account Sales Associate Part Time (CARLETON PLACE)
The Home Depot Canada
Carleton Place, ON
- Part-time
Planning and Organizing: Sets priorities, plans and coordinates work activities; obtains and manages resources in order for goals to be accomplished on time and within budget.
Added 17 mins ago
L
5728 - Seasonal Sales Help
Lids
Guelph, ON
- $17.95 USD / hour
- Temporary
…educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future…
Added 17 mins ago
L
7702 - Seasonal Sales Help
Lids
Hamilton, ON
- $17.95 USD / hour
- Temporary
…educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future…
Added 17 mins ago
L
5718 - 3rd Key
Lids
Newmarket, ON
- $18.45 USD / hour
- Part-time
…educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future…

Manulife

Search Engine Optimization Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.

The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and escalate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance

Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.
Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.
3-5 years of experience leading teams within a direct report or project management capacity.
Proven team management experience in a fast-paced environment.
Demonstrated success in driving exceptional organic performance and business results.
Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

Strong analytical and problem-solving skills.
Excellent communication and storytelling abilities for executive-level audiences.
Ability to influence and collaborate effectively with cross-functional partners.
Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
Outcome-driven mindset focused on measurable impact and continuous improvement.
Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The SEO Manager will lead North American SEO and GEO programs while supporting global initiatives and coaching the SEO team. They are responsible for managing day-to-day operations, analyzing performance data, and collaborating with cross-functional teams to drive organic business results.

Requirements

Candidates must have at least 8 years of enterprise-level SEO experience in Retail, eCommerce, or Finance, along with 3-5 years of team leadership experience. Proficiency in technical SEO, content governance, and enterprise-grade analytics tools is required.

Skills

Search engine optimization
Technical SEO
Content strategy
Data analysis
Program management
Team leadership
Enterprise SEO
Google search console
Adobe analytics
Google analytics
SEMRush
Screaming frog
Agile methodologies
JIRA
HTML
Cross-functional collaboration

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
GEO
Technical SEO
Content SEO
Enterprise SEO
Retail
Ecommerce
Finance
Insurance
Google Search Console
Adobe Analytics
Google Analytics
SEMRush
SiteImprove
Screaming Frog
AEM
CMS
HTML
Agile
JIRA
Core Web Vitals
Schema
Log Analysis
Data Analysis
Forecasting
Reporting
Cross-functional
Strategy
Leadership
Marketing

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