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Added 5 mins ago
Internal Auditor, Technology Audit & Data Analytics
Gibson Energy
AB · Calgary, AB
The Internal Auditor reports directly to the Senior Manager Internal Audit, Controls and Enterprise Risk. This role is responsible for delivering the organization’s risk-based Internal…
Added 5 mins ago
MI
Sourcing Manager, Packaging
Mondelēz International
Toronto, ON
- Full-time
Strong experience in strategic sourcing, supplier relationship management, negotiations, and commercial strategy.
Added 5 mins ago
Accounting Clerk - Accounts Payable
Nova Scotia Health and IWK Health
Kentville, NS
Reporting to the Assistant Manager – Accounts Payable, the Accounts Payable Clerk is responsible for carrying out assigned functional accounting and maintaining the integrity of information…
Added 20 mins ago
MC
Financial Services Representative - Contract
Meridian Credit Union
ON · Maple, ON
- $50,000 to $53,000 CAD / year
- Full-time
Develop goals with Manager that are clearly defined, measurable and achievable, and align them to business unit and strategic priorities for Meridian
Added 34 mins ago
GE
Internal Auditor, Technology Audit & Data Analytics
Gibson Energy
Calgary, AB
- Full-time
The Internal Auditor reports directly to the Senior Manager Internal Audit, Controls and Enterprise Risk. This role is responsible for delivering the organization’s risk-based Internal…
Added 34 mins ago
Senior Finance Business Partner
D2L
Vancouver, BC · Winnipeg, MB · Kitchener, ON · Toronto, ON
Reporting to the Manager, Corporate Financial Planning & Analysis, the Senior Finance Business Partner position will partner with the Professional Services and Support (PS&S) organizations…
Added 35 mins ago
ER
Senior Fleet Operations Manager
Empire Roofing
Georgetown, ON
- Full-time
The Senior Manager, Fleet Operations is responsible for the strategic leadership, planning, development, and performance of the Company's fleet and asset management program across all…
Added 35 mins ago
A
Business Project Manager
Alithya
QC · QC, Canada
- Full-time
Ready to leave your mark on engaging mandates and shape the future through digital transformation and strategic consulting? Take your ambitions to the next level and discover your next…
Added 35 mins ago
R
Senior Manager, Treasury Solutions – Corporate, Transaction Banking (SWO)
RBC
Burlington, ON
- Full-time
As a Senior Manager, Treasury Solutions with RBC’s Treasury Solutions Corporate Coverage team, you will be responsible to proactively provide advice and enable clients to leverage RBC’s…
Added 35 mins ago
R
Senior Investment Funds Advisor
RBC
Vancouver, BC
- Full-time
Completion of Conduct and Practices Handbook (CPH) and/or Chartered Investment Manager (CIM) designation.
Added 35 mins ago
NF
Category Specialist
Nature's Fare Markets
Surrey, BC
- Full-time
…administrative , executional, and analytical support to the Category Manager(s). This position ensures accurate data management, supports cross-functional alignment to deliver sales growth…
Added 49 mins ago
OH
Program Manager, Performance, Accountability & Funding Allocation
Ontario Health
Chatham-Kent, ON · Hamilton, ON · London, ON · Owen Sound, ON · Sarnia, ON · St. Catharines, ON · Stratford, ON · Waterloo, ON · Windsor, ON
- Full-time
The Program Manager is part of the Performance, Accountability and Funding Allocation (PAFA) team, leading high-impact performance, accountability, reporting and funding allocation work for…
Added 50 mins ago
T
IT Architect II
TD
Mississauga, ON · Toronto, ON
- Full-time
Added 50 mins ago
T
Actuarial Analyst II
TD
Montreal, QC
- Full-time
…career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future…
Added 50 mins ago
T
Senior Group Manager, Audit (ATH 1146)
TD
Toronto, ON
- Full-time
Act as a strategic audit advisor by providing counsel and guidance on audit issues. Lead relationships with key enterprise partners and interface with respective leadership team to…
Added 50 mins ago
SL
Business Development Consultant
Sun Life
Toronto, ON
- Full-time
Focused on coaching for growth, consulting with experienced advisors, sales driven, strategic mindset, strong knowledge of financial services and products and relationship focused. If this…
Added 50 mins ago
MI
Director - Subadvisory Relationships
MFS Investment Management
Toronto, ON
- Full-time
Responsible for maintaining strong strategic partnerships with representatives from subadvisory clients’ marketing, product, distribution and investment manager research teams.
Added 50 mins ago
B
Director, Intraday Liquidity Risk Oversight
BMO
Toronto, ON · FCP
- Full-time
Provides strategic input into business decisions as a trusted advisor.
Added 50 mins ago
B
Manager, Digital Strategy & Insights
BMO
Toronto, ON · BMOPLACE
- Full-time
We are seeking a strategic and data-driven Manager, Digital Strategy & Insights to lead digital transformation initiatives and drive business growth through actionable insights. This role…
Added 50 mins ago
B
Personal Banking Associate
BMO
Oshawa, ON
- Full-time
Probes to understand customer personal banking and credit card needs and integrates marketing promotions and programs into customer conversations to provide strategic advice.
Added 50 mins ago
AL
Contract & Sales Analyst
Air Liquide
Calgary, AB · AB · Coquitlam, BC · Richmond, BC · Winnipeg, MB
- Full-time
…efficiently. This position is a key liaison, connecting Sales, Finance, and Marketing. Primary responsibilities include maintaining data accuracy, ensuring pricing compliance, generating…
Added 1 hour ago
T
Senior Group Manager, Audit (ATH 1146)
TD
Toronto, ON
- Full-time
Act as a strategic audit advisor by providing counsel and guidance on audit issues. Lead relationships with key enterprise partners and interface with respective leadership team to…
Added 1 hour ago
HT
Financial Manager (CSM)
Husky Technologies
Bolton, ON
- Full-time
We are seeking an experienced Financial Leader that can work with various stakeholders within the Finance and Accounting function as well as our Customer Service organization. This…
Added 1 hour ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
We are looking for a high-impact Finance Manager FP&A to act as a true business partner to our Product Line leadership team.
Added 1 hour ago
QE
Trade Compliance & Logistics Manager
Quadro Engineering
Waterloo, ON
- Full-time
Support strategic business growth through scalable logistics and compliance processes.

Manulife

Search Engine Optimization Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.

The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and escalate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance

Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.
Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.
3-5 years of experience leading teams within a direct report or project management capacity.
Proven team management experience in a fast-paced environment.
Demonstrated success in driving exceptional organic performance and business results.
Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

Strong analytical and problem-solving skills.
Excellent communication and storytelling abilities for executive-level audiences.
Ability to influence and collaborate effectively with cross-functional partners.
Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
Outcome-driven mindset focused on measurable impact and continuous improvement.
Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The SEO Manager will lead North American SEO and GEO programs while supporting global initiatives and coaching the SEO team. They are responsible for managing day-to-day operations, analyzing performance data, and collaborating with cross-functional teams to drive organic business results.

Requirements

Candidates must have at least 8 years of enterprise-level SEO experience in Retail, eCommerce, or Finance, along with 3-5 years of team leadership experience. Proficiency in technical SEO, content governance, and enterprise-grade analytics tools is required.

Skills

Search engine optimization
Technical SEO
Content strategy
Data analysis
Program management
Team leadership
Enterprise SEO
Google search console
Adobe analytics
Google analytics
SEMRush
Screaming frog
Agile methodologies
JIRA
HTML
Cross-functional collaboration

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
GEO
Technical SEO
Content SEO
Enterprise SEO
Retail
Ecommerce
Finance
Insurance
Google Search Console
Adobe Analytics
Google Analytics
SEMRush
SiteImprove
Screaming Frog
AEM
CMS
HTML
Agile
JIRA
Core Web Vitals
Schema
Log Analysis
Data Analysis
Forecasting
Reporting
Cross-functional
Strategy
Leadership
Marketing

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